📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 25, 2025
🔹 Experience Level: Entry-level to Mid-level (1-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of branding initiatives and marketing strategies
- Collaborating with marketing and creative teams to ensure brand consistency
- Conducting brand audits, research, and competitor analysis to inform strategy
- Managing brand asset libraries and tracking campaign performance
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on attention to detail and organizational skills.
📋 Key Responsibilities
✅ Assist in the development of branding strategies and identity guidelines for clients
✅ Support brand audits and research to assess positioning and market relevance
✅ Help coordinate marketing materials, presentations, and internal communications
✅ Collaborate with designers and copywriters to maintain brand consistency across platforms
✅ Track brand campaign performance and gather feedback to improve future initiatives
✅ Conduct competitor analysis and market trend research to inform strategy
✅ Maintain organized brand asset libraries and ensure correct usage across projects
ASSUMPTION: This role involves a mix of independent work and collaboration with various teams, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Branding, or a related field
Experience: 1-2 years of experience in branding, marketing, or agency work preferred
Required Skills:
- Strong understanding of branding principles and visual identity systems
- Excellent organizational and communication skills
- Proficiency in Microsoft Office and basic knowledge of Adobe Creative Suite
- Ability to manage multiple tasks and meet deadlines under pressure
- High attention to detail and commitment to quality
Preferred Skills:
- Fluency in additional languages (Spanish, French, etc.)
- Experience with project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, proficiency in additional languages and experience with project management tools could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $53,000 - $63,000 annually
Benefits:
- Clear path for advancement and professional growth
- On-the-job training and ongoing development opportunities
- Supportive and collaborative team environment
- Paid time off and holidays
- Health and wellness benefits package
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for entry-level to mid-level marketing roles in the Atlanta area.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, trendsetting, and problem-solving
- The company aims to disrupt the status quo and redefine storytelling in the PR and branding industry
- Signal Tru Brand offers a supportive and collaborative team environment with opportunities for professional growth
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Although the job listing mentions Alphabe Insight Inc, the provided company details match Signal Tru Brand, suggesting a potential error in the job listing.
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: This role reports to the Marketing Director and works closely with the creative and marketing teams
Work Arrangement: On-site, full-time position with a 40-hour workweek
Growth Opportunities:
- Clear path for advancement and professional growth within the company
- On-the-job training and ongoing development opportunities
ASSUMPTION: Given the company's focus on growth and development, there may be opportunities for career progression in this role.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and supportive team environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Atlanta, Georgia, offers a vibrant and diverse cultural scene with numerous attractions and events
- The city has a humid subtropical climate, with mild winters and hot, humid summers
- Atlanta is known for its traffic congestion, so commuting by public transportation or carpooling may be beneficial
Work Schedule: Full-time, with standard business hours Monday through Friday
ASSUMPTION: While the job listing specifies Atlanta, the provided company details indicate Reno, Nevada. Applicants should clarify the location during the application process.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Director
- Final interview with the Creative Director
Key Assessment Areas:
- Branding and marketing knowledge
- Creativity and problem-solving skills
- Communication and organizational skills
- Attention to detail and quality commitment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your branding and marketing work, if applicable
- Prepare questions about the company's branding initiatives and marketing strategies
ATS Keywords: Branding, Marketing, Visual Identity, Branding Strategies, Brand Audits, Research, Competitor Analysis, Campaign Performance, Brand Asset Libraries, Adobe Creative Suite, Microsoft Office
ASSUMPTION: Applicants should focus on demonstrating their branding and marketing skills, as well as their ability to manage multiple tasks and meet deadlines.
🛠️ Tools & Technologies
- Microsoft Office
- Adobe Creative Suite (basic knowledge required)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, proficiency in project management tools could be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Strategic thinking
- Authenticity
Work Style:
- Collaborative and supportive team environment
- Focus on innovation and thinking outside the box
- Commitment to quality and excellence
Self-Assessment Questions:
- How do you stay organized and manage multiple tasks in a fast-paced environment?
- Can you provide an example of a successful branding campaign you've worked on, and what made it successful?
- How do you approach learning new tools and technologies to improve your work?
ASSUMPTION: Applicants should demonstrate their ability to thrive in a collaborative and innovative work environment, with a strong commitment to quality and excellence.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to the company's unique culture and work style
- Balancing creative and analytical aspects of the role
- Potential relocation or commuting challenges, depending on the confirmed office location
ASSUMPTION: Applicants should be prepared to manage multiple tasks and adapt to the company's unique culture, while also considering potential relocation or commuting challenges.
📈 Similar Roles Comparison
- This role is similar to a Junior Brand Manager or Marketing Coordinator position, with a focus on branding initiatives and marketing strategies
- Compared to other marketing roles, this position places a stronger emphasis on branding and visual identity systems
- Career progression may lead to roles such as Senior Brand Manager, Marketing Manager, or similar positions within the company
ASSUMPTION: Applicants should compare this role to similar positions in the marketing field, focusing on the unique aspects of branding and visual identity systems.
📝 Sample Projects
- Developing branding strategies and identity guidelines for a new client
- Conducting a brand audit and market research to assess positioning and relevance for an existing client
- Coordinating marketing materials and presentations for a product launch campaign
ASSUMPTION: Applicants should prepare examples of their branding and marketing work, focusing on the development of branding strategies and identity guidelines, brand audits, and campaign coordination.
❓ Key Questions to Ask During Interview
- What are the most significant branding initiatives currently underway at the company?
- How does the marketing team collaborate with other departments to ensure brand consistency?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Applicants should ask thoughtful questions about the company's branding initiatives, team dynamics, professional growth opportunities, work-life balance, and the challenges of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions about the company's branding initiatives and marketing strategies
- If applicable, gather examples of your branding and marketing work to showcase during the interview
- Follow up with the hiring manager within one week after the interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
