📌 Core Information
🔹 Job Title: Marketing - Branding Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 18, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of branding strategies
- Maintaining brand consistency across all marketing assets
- Collaborating with cross-functional teams to provide brand-aligned content
- Conducting market and competitive research to inform branding strategies
- Coordinating with external partners, vendors, and design teams
- Monitoring performance metrics to evaluate brand impact and campaign success
ASSUMPTION: This role requires a strong understanding of branding principles and marketing fundamentals, as well as excellent organizational skills and attention to detail.
📋 Key Responsibilities
✅ Assist in the planning and implementation of brand marketing campaigns and materials
✅ Maintain consistency in visual identity, tone, and messaging across all marketing assets
✅ Support cross-functional teams with brand-aligned content and resources
✅ Conduct market and competitive research to support branding strategies
✅ Coordinate with external partners, vendors, and design teams as needed
✅ Assist in the creation and maintenance of brand guidelines and documentation
✅ Monitor performance metrics to evaluate brand impact and campaign success
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring both strategic thinking and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Branding, or a related field
Experience: 1-2 years of experience in marketing, branding, or a similar role
Required Skills:
- Strong attention to detail and excellent organizational skills
- Familiarity with branding principles and marketing fundamentals
- Proficiency in Microsoft Office and marketing tools (e.g., Canva, Adobe Creative Suite is a plus)
- Excellent written and verbal communication skills
- Ability to manage multiple tasks and meet deadlines
Preferred Skills:
- Experience with Adobe Creative Suite
- Fluency in Spanish (for bilingual marketing campaigns)
ASSUMPTION: While not explicitly stated, proficiency in design tools may be beneficial for this role, and bilingual skills could be an asset for targeted marketing campaigns.
💰 Compensation & Benefits
Salary Range: $60,000 - $65,000 per year
Benefits:
- Opportunities for professional development and career growth
- Collaborative and supportive team environment
- Skills-based training and mentorship opportunities
- Full-time position with long-term potential
Working Hours: 40 hours per week, with flexible scheduling based on project needs
ASSUMPTION: The salary range provided is competitive for entry-level marketing roles in Austin, Texas. The benefits package focuses on professional growth and development.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Branding Services
Company Size: 51-200 employees (Small to Medium-sized Business)
Founded: 2019 (4 years ago)
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, trendsetting, and problem-solving
- The company aims to disrupt the status quo and redefine the art of storytelling in the ever-evolving world of PR and branding
- Signal Tru Brand offers a collaborative and innovative work environment that values creativity and strategic thinking
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Alphabe Insight Inc may share similar values and a focus on innovation with Signal Tru Brand, given their industry and company size.
📊 Role Analysis
Career Level: Entry-level (Marketing - Branding Assistant)
Reporting Structure: This role reports directly to the Marketing Manager or Branding Director
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Progression to a Marketing Coordinator or Brand Manager role
- Expanding skills in marketing tools and design software
- Gaining experience in cross-functional team collaboration and project management
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and branding field.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Austin, Texas, is a vibrant city with a strong job market and a growing tech industry
- The cost of living in Austin is relatively affordable compared to other major US cities
- Austin offers a diverse range of cultural attractions, outdoor activities, and a thriving music scene
Work Schedule: Standard business hours with flexibility for project needs
ASSUMPTION: The office environment at Alphabe Insight Inc is likely to be collaborative and innovative, similar to that of Signal Tru Brand.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Manager or Branding Director
- Final interview or assessment with the company's leadership team
Key Assessment Areas:
- Branding and marketing knowledge
- Creativity and strategic thinking
- Attention to detail and organizational skills
- Communication skills and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of branding principles and marketing fundamentals
- Demonstrate your ability to manage multiple tasks and meet deadlines
- Prepare examples of your work that showcase your creativity and attention to detail
ATS Keywords: Marketing, Branding, Brand Development, Campaign Planning, Cross-functional Teams, Market Research, Performance Metrics, Attention to Detail, Adobe Creative Suite, Microsoft Office
ASSUMPTION: The application process may involve assessments or case studies to evaluate your skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Canva
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Creativity
- Strategic Thinking
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and deadline-focused
- Adaptable and open to new ideas
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you able to manage multiple tasks and meet deadlines effectively?
- Do you have a strong understanding of branding principles and marketing fundamentals?
- Are you open to learning new tools and technologies as needed?
ASSUMPTION: Alphabe Insight Inc values candidates who are creative, collaborative, and results-driven, with a strong understanding of marketing and branding principles.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to new tools and technologies as needed
- Working collaboratively with cross-functional teams
- Maintaining brand consistency across various marketing assets
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on campaign execution and less on strategic planning
- Brand Manager: Oversees brand strategy and management, with more responsibility for overall brand direction
- Graphic Designer: Specializes in visual design and may not be involved in strategic branding or campaign planning
ASSUMPTION: This role combines elements of marketing, branding, and graphic design, making it unique within the marketing and branding field.
📝 Sample Projects
- Developing a brand style guide for a new product launch
- Conducting market research to inform a rebranding campaign
- Collaborating with a cross-functional team to create marketing materials for a trade show
- Monitoring and analyzing campaign performance metrics to optimize future campaigns
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities involved in this role, from creative and strategic work to analytical and collaborative tasks.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and branding strategy for the company?
- What are the most important priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the typical career path for someone in this role?
- How does the company approach collaboration and communication between different teams and departments?
ASSUMPTION: These questions can help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your work that showcase your creativity and attention to detail
- Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
