Marketing - Branding Assistant

📌 Core Information

🔹 Job Title: Marketing - Branding Assistant

🔹 Company: Alphabe Insight Inc

🔹 Location: Dallas, Texas, United States

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the planning and execution of branding campaigns
• Conducting market research to inform brand positioning
• Collaborating with cross-functional teams to maintain brand consistency
• Monitoring campaign performance and competitor activity
• Assisting with event planning and promotional initiatives

ASSUMPTION: This role is ideal for a recent graduate or early-career professional looking to gain experience in marketing and branding. The position offers opportunities to work on various projects and collaborate with different teams.

📋 Key Responsibilities

✅ Assist in the planning and execution of branding campaigns

✅ Conduct market research to support brand positioning

✅ Prepare reports and presentations for internal and client meetings

✅ Collaborate with design and content teams to maintain brand consistency

✅ Monitor and report on campaign performance and competitor activity

✅ Support event planning and promotional initiatives

✅ Maintain and update branding materials and marketing collateral

ASSUMPTION: This role requires a balance of creative thinking and analytical skills. The ideal candidate will be able to manage multiple tasks and deadlines in a fast-paced environment while maintaining attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 1-2 years of experience in marketing, branding, or a related field

Required Skills:

• Strong communication and writing skills
• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
• Ability to manage multiple tasks and deadlines in a fast-paced environment
• Attention to detail and creative problem-solving skills
• Familiarity with branding principles and campaign planning

Preferred Skills:

• Experience with CRM software
• Fluency in a second language

ASSUMPTION: While not explicitly stated, having experience with CRM software and/or fluency in a second language could provide a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: Based on the company size and industry, the estimated salary range for this role is $45,000 - $60,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Competitive salary based on experience
• Growth opportunities within the company
• Skill development and on-the-job training
• Collaborative and supportive team environment
• Full-time, on-site role with consistent schedule

Working Hours: This role requires working standard business hours, Monday through Friday, with occasional flexibility based on project demands.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Dallas area. The actual salary may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Sphirea Plus operates in the competitive marketing and business solutions industry, focusing on delivering tailored strategies that drive growth and innovation for clients.

Company Size: With 51-200 employees, Sphirea Plus offers a professional environment with opportunities for collaboration and growth.

Founded: In 2019, Sphirea Plus was established with a forward-thinking approach to marketing and business solutions.

Company Description:

• Sphirea Plus is a forward-thinking marketing and business solutions company
• Based in Atlanta, GA, with a dynamic team and professional environment
• Known for delivering results-driven approaches and tailored strategies for clients

Company Specialties:

• Marketing and branding strategies
• Business solutions and consulting
• Campaign development and execution

Company Website: https://www.signaltrubrand.com

ASSUMPTION: Sphirea Plus, as a growing company in the marketing and business solutions industry, values integrity, collaboration, and continuous improvement, making it a reliable partner for clients seeking tailored strategies.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals looking to gain experience in marketing and branding.

Reporting Structure: The Marketing - Branding Assistant will report directly to the Marketing Manager or a similar role within the marketing department.

Work Arrangement: This is a full-time, on-site role with a consistent schedule, requiring working standard business hours, Monday through Friday.

Growth Opportunities:

• Progression within the marketing department as skills and experience develop
• Potential to take on more responsibilities and lead projects
• Opportunities to work with diverse clients and industries

ASSUMPTION: As an entry-level role, this position offers growth opportunities within the marketing department as the candidate gains experience and demonstrates strong performance.

🌍 Location & Work Environment

Office Type: Sphirea Plus operates from an on-site office location in Dallas, Texas.

Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US

Geographic Context:

• Dallas, Texas, is a major metropolitan area with a diverse economy and a thriving job market
• The office is located in a convenient and accessible area, with nearby amenities and public transportation options
• The city offers a mix of urban and suburban living, with various neighborhoods to choose from

Work Schedule: This role follows a standard business hours schedule, Monday through Friday, with occasional flexibility based on project demands.

ASSUMPTION: Working in the Dallas office provides opportunities for collaboration and networking with team members and clients, fostering a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the marketing manager or a panel of team members
• Final interview with the hiring manager or a senior team member

Key Assessment Areas:

• Communication and writing skills
• Problem-solving abilities and creativity
• Understanding of branding principles and campaign planning
• Adaptability and ability to manage multiple tasks

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of branding principles and campaign planning in your application materials
• Showcase your ability to manage multiple tasks and meet deadlines in a fast-paced environment
• Prepare questions to ask during the interview to demonstrate your interest in the role and the company

ATS Keywords: Marketing, Branding, Campaign Planning, Market Research, Brand Positioning, Microsoft Office Suite, Attention to Detail, Creative Problem-Solving, Team Collaboration

ASSUMPTION: The application process for this role may involve assessments or exercises to evaluate the candidate's skills and fit for the position.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel, Word)
• CRM software (if applicable)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard tools and technologies, such as Microsoft Office Suite and project management software, is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Continuous Improvement

Work Style:

• Dynamic and fast-paced environment
• Opportunities for collaboration and teamwork
• Focus on results-driven approaches and tailored strategies

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you able to manage multiple tasks and meet deadlines effectively?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: Candidates who align with Sphirea Plus' values and work style, and can demonstrate strong communication, problem-solving, and collaboration skills, will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to the dynamic and evolving nature of marketing and branding campaigns
• Collaborating effectively with cross-functional teams and stakeholders
• Maintaining attention to detail while working on multiple projects

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective time management, and a proactive approach to communication and collaboration.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on day-to-day marketing tasks and less on branding and campaign planning
• Brand Manager: Typically involves more strategic decision-making and less hands-on execution
• Junior Marketing Associate: May have a broader range of responsibilities, including market research and analytics

ASSUMPTION: This role offers a unique blend of branding, campaign planning, and market research responsibilities, providing a well-rounded experience in marketing and branding.

📝 Sample Projects

• Developing a branding campaign for a new product launch
• Conducting market research to inform brand positioning for an established company
• Creating and maintaining brand guidelines for a diverse range of clients

ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities associated with this role, highlighting the opportunity to work on diverse and impactful initiatives.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does this role contribute to the overall goals and objectives of the marketing department?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the typical career path for someone in this role, and what are the opportunities for advancement?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching the company and practicing common interview questions
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.