🔹 Job Title: Marketing & Branding Executive
🔹 Company: ELARABY Group
🔹 Location: Bomas of Kenya, Kenya
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-03
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of brand management, local market dynamics, and analytical skills to succeed.
✅ Analyze current market conditions to assess the need for adjusting existing business strategies
✅ Conduct benchmarking to evaluate the competitive position and standing of competitors in target markets
✅ Collect and analyze data to assess competitors' brand positions, product specifications, pricing, and marketing activities
✅ Provide insights on market realities and verify the existence of any registered trademarks bearing the name "Tornado" or similar names
✅ Contribute to updating the brand positioning in target markets
✅ Participate in determining the reference selling price for products in each market and building the cost structure per country
✅ Support the definition of warranty duration and terms for each product in coordination with relevant departments
✅ Report on the status of competing brands in the market and supplies Brand Management HQ with all relevant data
✅ Monitor the performance of ELARABY-owned brands in the market and provide feedback regarding product quality, availability, price competitiveness, and after-sales service issues
✅ Provide recommendations regarding the proposed product line-up for the markets, as well as any new products required
✅ Share results of monitoring and implementation of the Brand Strategy in the country with Brand Management HQ, along with observations and recommendations
✅ Implement the Brand Strategy on the ground and provides feedback on its execution
✅ Ensure adherence to approved guidelines (dos and don'ts) in the execution of marketing activities
✅ Execute regional marketing campaigns, taking into account cultural and local differences in the country / oversees execution when handled by a third party
✅ Ensure execution of marketing campaigns and activities within the approved budget / monitors execution when outsourced to a third party
✅ Recommend advertising agencies to be engaged for executing local marketing activities
✅ Coordinate with the advertising agency in designing and building digital promotional content for the market
✅ Negotiate with distributors and retailers on appropriate product display spaces
✅ Propose suitable locations for outdoor and billboard advertising in the market and negotiates terms and costs with the agency
✅ Monitor and evaluates the effectiveness of marketing activities and campaigns on product performance in the market and their impact on achieved sales volumes
ASSUMPTION: This role requires strong project management and time management skills to juggle multiple responsibilities and meet deadlines.
Education: Bachelor's degree in Marketing, Business Administration, Communication, or related field
Experience: 0-2 years of experience in brand marketing or consumer marketing, preferably in the electronics industry
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the electronics industry or related fields may have an advantage in understanding the specific market dynamics and product offerings.
Salary Range: The salary range for this role is KES 1,200,000 - KES 1,800,000 per year. This estimate is based on industry standards for entry-level marketing roles in Kenya, considering the experience level and location.
Benefits:
Working Hours: Full-time position with standard working hours (Monday-Friday, 8:00 AM - 5:00 PM) and occasional overtime as needed.
ASSUMPTION: The provided salary range is an estimate and may vary based on individual performance, market conditions, and company policies.
Industry: ELARABY Group operates in the appliances, electrical, and electronics manufacturing industry, with a strong presence in Egypt, the Middle East, and Africa.
Company Size: ELARABY Group is a large corporation with over 40,000 employees, operating through 16 commercial, industrial, medical, and service companies in four different governorates with 35 industrial facilities and 2 hospitals.
Founded: ELARABY Group was founded in 1964 as a joint stock family enterprise and has since grown into one of the largest industrial and commercial corporations in the region.
Company Description:
Company Specialties:
Company Website: http://www.elarabygroup.com
ASSUMPTION: Working for a large corporation like ELARABY Group offers opportunities for career growth and exposure to diverse business areas.
Career Level: This role is an entry-level position, suitable for recent graduates or individuals with up to 2 years of experience in brand marketing or consumer marketing.
Reporting Structure: The Marketing & Branding Executive will report directly to the Brand Management HQ and work closely with the sales team, customer service, and cost management departments.
Work Arrangement: This is an on-site position based in Bomas of Kenya, Kenya. Occasional travel may be required to visit markets and coordinate with local teams.
Growth Opportunities:
ASSUMPTION: Successful performance in this role may lead to opportunities for career advancement within the ELARABY Group.
Office Type: The office is located in Bomas of Kenya, a suburban area of Nairobi, Kenya.
Office Location(s): ELARABY Group's headquarters is in Cairo, Egypt, with regional offices in various countries, including Kenya.
Geographic Context:
Work Schedule: The work schedule is Monday-Friday, 8:00 AM - 5:00 PM, with occasional overtime as needed to meet project deadlines or attend events.
ASSUMPTION: Working in a multicultural environment like Bomas of Kenya can provide valuable exposure to diverse perspectives and ideas.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Market Analysis, Campaign Planning, Marketing Strategy, Consumer Marketing, Digital Marketing, Advertising, Negotiation, Project Management, Time Management
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager or the company's HR policies.
ASSUMPTION: Proficiency in industry-standard tools and technologies is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with ELARABY Group's core values and work style are more likely to succeed in this role and contribute to the company's success.
ASSUMPTION: Addressing these challenges requires strong project management, time management, and adaptability skills.
ASSUMPTION: Understanding the unique aspects of this role and its industry context is crucial for successful application and onboarding.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.