Marketing & Business Development INTERNSHIP/APPRENTICESHIP

📌 Core Information

🔹 Job Title: Marketing & Business Development Internship/Apprenticeship

🔹 Company: AccorCorpo

🔹 Location: Issy-les-Moulineaux, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: 👔 Marketing Internships & Entry-Level

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Involvement in developing new hotel opportunities globally.
• Engagement in community management with 160 developers across 30 countries.
• Contribution to delivering marketing assets and training for developers.
• Support in prospecting new partners and managing existing relations.

ASSUMPTION: This role likely involves substantial interactions and networking with developers and partners, aiming to expand Accor's hotel network through strategic marketing and relationship-building activities.

📋 Key Responsibilities

✅ Brief agencies on creating communication tools such as videos and interviews.

✅ Develop sales pitches and promotional materials for Accor brands and services.

✅ Participate in hotel investment conferences and events strategy planning.

✅ Organize team challenges and programs to foster team collaboration.

✅ Manage data analytics for business development and profile partner databases.

✅ Monitor performance and provide support to worldwide development teams.

ASSUMPTION: These responsibilities suggest an emphasis on both creative marketing execution and strategic business data management, crucial for supporting Accor's development goals.

🎯 Required Qualifications

Education: Currently enrolled in a business school or pursuing a Master’s degree.

Experience: Internship or apprenticeship experience totaling 1-2 years.

Required Skills:

• Fluent in English and French
• Rigorous and methodical
• Creative with strong soft skills

Preferred Skills:

• Data Analytics and CRM Analytics
• Experience in performance monitoring

ASSUMPTION: Given the nature of the role, proficiency in both English and French is crucial for effective communication in an international context.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Opportunities for professional development and learning
• Networking opportunities with industry leaders
• Access to Accor's global hospitality network

Working Hours: Full-time, approximately 40 hours per week

ASSUMPTION: Benefits likely include access to Accor's internal career development resources, providing a strong foundation for growth in the hospitality industry.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, a rapidly evolving field known for its dynamic growth and innovation.

Company Size: 10,001+ employees, indicative of a large, diverse workplace with broad international reach.

Founded: Not specified

Company Description:

• Accor is a leader in the global hospitality industry with a multitude of brands catering to various market segments.
• It offers a holistic ecosystem encompassing luxury to budget accommodations.
• The company emphasizes personalized guest experiences and innovative solutions.

Company Specialties:

• Accommodation and Lodging
• Conference and Event Venues
• Food & Beverage

Company Website: https://www.fairmont.com/

ASSUMPTION: Accor’s extensive portfolio and presence in 110 countries provide significant scope for career advancements and exposure to various cultural approaches in hospitality.

📊 Role Analysis

Career Level: Entry-level position suitable for recent graduates or students nearing graduation.

Reporting Structure: Likely reports to a manager within the Global Hotel Development Luxury & Lifestyle division.

Work Arrangement: Primarily on-site to facilitate collaboration with development teams.

Growth Opportunities:

• Experience working with a global leader in hospitality, offering insights into international market trends.
• Opportunities to build a network with high-level industry professionals.
• Potential for transition into permanent roles within the organization.

ASSUMPTION: The role is designed to serve as a stepping stone for entry-level employees to develop into future leaders within Accor's ecosystem.

🌍 Location & Work Environment

Office Type: Head office environment suited for strategic planning and development activities.

Office Location(s): Issy-les-Moulineaux, Île-de-France, France

Geographic Context:

• Located near Paris, offering a rich cultural environment and access to a vibrant corporate landscape.
• Ample public transportation options for convenient commuting.
• Proximity to major European business hubs enhances networking opportunities.

Work Schedule: Predominantly standard office hours, with potential needs for flexibility during international events or campaigns.

ASSUMPTION: Being a key location near Paris, the site likely provides extensive opportunities for professional growth through exposure to diverse business practices and ideologies.

💼 Interview & Application Insights

Typical Process:

• Initial application review and selection for interviews.
• First round of interviews assessing basic skills and cultural fit.
• Follow-up interviews with specific focus on role-related tasks and scenarios.

Key Assessment Areas:

• Competence in data analytics and report creation.
• Communication skills in both English and French.
• Ability to work collaboratively in a team setting.

Application Tips:

• Highlight any relevant experience in hospitality or international business.
• Demonstrate language proficiency in both English and French clearly.
• Showcase any relevant coursework or projects that align with business development or marketing.

ATS Keywords: Marketing, Business Development, Data Analytics, CRM, Hospitality, English, French

ASSUMPTION: The selection process likely emphasizes assessing the candidate's strategic thinking abilities and creativity, given the role’s dynamic nature in hospitality marketing.

🛠️ Tools & Technologies

• CRM systems for data management
• Analytical software for performance monitoring
• Marketing platforms for campaign management

ASSUMPTION: Familiarity with these tools will be beneficial, as they are standard in global business development and marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation in hospitality services
• Commitment to environmental sustainability
• Emphasis on global community and inclusion

Work Style:

• Collaborative and communicative team environment
• Ambitious with a focus on strategic growth
• Dynamic and adaptable to changing market trends

Self-Assessment Questions:

• Do you enjoy working in a fast-paced, global environment?
• Are you comfortable with data-driven decision-making?
• Do you thrive in a collaborative team setting?

ASSUMPTION: The corporate culture at Accor likely supports continuous learning and adaptability, key for thriving in the role.

⚠️ Potential Challenges

• Adapting to rapid changes in global hotel trends
• Balancing creative and analytical tasks
• Navigating cross-cultural communications
• Managing multiple projects with tight deadlines

ASSUMPTION: Due to the fast-paced nature of the hospitality industry, candidates should be prepared to handle high levels of dynamism and multitasking.

📈 Similar Roles Comparison

• This role may differ from traditional marketing internships due to its strong focus on data analytics and global strategy.
• Opportunities for direct impact on brand development through international partner roles.
• Enhanced exposure to both B2B and B2C marketing strategies.

ASSUMPTION: The dual focus on marketing and business development allows for comprehensive skill development compared to similar roles.

📝 Sample Projects

• Creating a new video campaign for a luxury brand launch
• Developing a data-driven report on hotel development performance
• Collaborating on an international investment conference for new hotel prospects

ASSUMPTION: Projects will likely revolve around innovative strategies for hotel brand positioning and market expansion.

❓ Key Questions to Ask During Interview

• What metrics do you use to measure the success of marketing initiatives?
• How does Accor foster innovation within its marketing and development teams?
• What opportunities exist for cross-departmental collaboration?
• How does the company support professional development for interns?
• Can you describe a recent successful marketing campaign Accor has run?

ASSUMPTION: Questions should focus on understanding the strategic priorities and support systems available within Accor.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers page
• Prepare a resume that highlights relevant qualifications and experience
• Include a cover letter emphasizing your interest in international marketing and business development
• Be prepared for an initial interview call to discuss your skills and experience
• Research Accor’s brands and their market positioning

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.