📌 Core Information
🔹 Job Title: Marketing Campaign Planning & Analytics Lead
🔹 Company: Citi
🔹 Location: Jacksonville, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategic initiatives and managing multiple high-priority projects
- Collaborating with cross-functional teams and senior executives
- Analyzing data and providing insights to inform business decisions
- Improving operational reporting and process efficiency
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to influence others. Strong communication and project management skills are also essential.
📋 Key Responsibilities
✅ Drive the execution of complex cross-functional strategic initiatives
✅ Manage multiple high-priority projects in a fast-paced environment
✅ Collaborate with various stakeholders, including internal teams, external partners, and senior executives
✅ Analyze data and provide insights to inform business decisions
✅ Improve operational reporting and process efficiency
✅ Ensure complex cross-functional strategic initiatives are delivered on-time, with transparency, and proper controls
ASSUMPTION: This role requires a proactive thought leader who can suggest new ways of doing things and foster an environment of operational excellence and continuous improvement.
🎯 Required Qualifications
Education: Bachelor’s/University degree, Master’s degree preferred
Experience: 6-10 years of experience in Marketing and retail bank/financial services industry experience
Required Skills:
- Data-driven insights, BI data mining, process analysis, performance benchmarking, and descriptive analytics
- Proficiency in Python, SQL, R, and/or Power BI for data queries, analysis, and visualization
- Advanced project management skills, attention to detail, and problem-solving skills
- Demonstrated organizational skills and ability to manage multiple tasks/projects at once
- Creative problem-solving and sense of ownership
- Demonstrated strategic thinking and analytical skills
- Solid communication, presentation, and project management skills
- Ability to be a proactive thought leader and suggest new ways of doing things
- Highly organized, detail-oriented, energetic, positive, resourceful, and proactive
- Ability to work well under tight deadlines in a fast-paced and team-oriented environment
- Strong project management skills and discipline to deliver while maintaining a strong controls environment
Preferred Skills:
- Experience with business process automation platforms and/or business intelligence tools (Tableau, Alteryx, etc.)
ASSUMPTION: Candidates should have a strong background in marketing and data analysis, with experience in the retail banking or financial services industry.
💰 Compensation & Benefits
Salary Range: $103,920.00 - $155,880.00 per year
Benefits:
- Medical, dental, and vision coverage
- 401(k) plan
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on Citi's job posting and is an estimate. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1812
Company Description:
- Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
- Citi's core activities include safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of clients.
- Citi has a global presence, operating in over 100 countries and cities.
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: Citi Group
ASSUMPTION: Citi is a large, global financial institution with a broad range of services and a strong presence in the United States and internationally.
📊 Role Analysis
Career Level: Experienced professional
Reporting Structure: This role reports directly to the Head of Marketing Transformation and Delivery (MT&D) organization within the US Personal Banking (USPB) division.
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential career growth within the Marketing organization or other lines of business
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- possibility to develop skills in data analysis, project management, and strategic thinking
ASSUMPTION: This role offers opportunities for career growth and skill development within a large, global financial institution.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 388 Greenwich Street, New York, New York 10013, US
Geographic Context:
- Jacksonville, Florida, is the most populous city in the state and is known for its mild climate and coastal location.
- The city has a diverse economy, with significant employment in healthcare, logistics, and finance.
- Jacksonville is home to several Fortune 500 companies, including Citi.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work not specified
ASSUMPTION: The work environment for this role is likely to be fast-paced and collaborative, with a strong focus on data-driven decision-making and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Project management skills and ability to manage multiple priorities
- Communication and presentation skills
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with Citi's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your ability to analyze data and provide insights through specific examples or case studies
- Showcase your project management skills and experience managing multiple priorities
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Citi's mission, values, and culture to demonstrate your fit for the organization
ATS Keywords: Marketing, analytics, project management, data analysis, strategic thinking, communication, problem-solving, retail banking, financial services, Citi
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on analytical skills, project management, and cultural fit.
🛠️ Tools & Technologies
- Python, SQL, R, Power BI
- Tableau
- Alteryx
- Microsoft Office Suite (Excel, PowerPoint, Word, Project)
- Business process automation platforms
ASSUMPTION: This role requires proficiency in data analysis tools and business intelligence platforms, as well as Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Client-centricity
- Responsibility
- Integrity
- Collaboration
- Inclusion
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous improvement
Self-Assessment Questions:
- How have you used data to drive insights and inform business decisions in previous roles?
- Can you describe a time when you managed multiple high-priority projects successfully?
- How do you approach working collaboratively with diverse teams and stakeholders?
ASSUMPTION: Citi values candidates who are client-centric, responsible, and collaborative, with a strong focus on data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- Working in a fast-paced environment with multiple priorities and tight deadlines
- Managing stakeholders with varying levels of seniority and influence
- Navigating a large, complex organization with diverse lines of business
- Adapting to changes in business dynamics and priorities
- Developing and maintaining expertise in data analysis tools and business intelligence platforms
ASSUMPTION: This role may present challenges related to managing multiple priorities, working with diverse stakeholders, and adapting to changes in business dynamics.
📈 Similar Roles Comparison
- This role is unique in its focus on driving strategic initiatives and managing multiple high-priority projects within the Marketing organization
- Similar roles in other lines of business may have a different focus, such as product management or sales
- Career paths for this role may include progression to senior management or leadership positions within the Marketing organization or other lines of business
ASSUMPTION: This role offers unique opportunities for career growth and skill development within the Marketing organization or other lines of business.
📝 Sample Projects
- Developing a comprehensive marketing campaign plan for a new product launch
- Analyzing customer data to identify trends and inform marketing strategies
- Improving operational reporting and process efficiency for marketing campaigns
ASSUMPTION: This role may involve projects related to marketing campaign planning, data analysis, and process improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing organization?
- How does this role contribute to the overall success of the Marketing organization and the company as a whole?
- What are the most important qualities and skills for success in this role?
- How does Citi support the professional development and growth of its employees?
- What are the biggest challenges facing the Marketing organization, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview can help demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Citi's mission, values, and culture to demonstrate your fit for the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
