📌 Core Information
🔹 Job Title: Marketing Cloud Email Specialist
🔹 Company: athenahealth
🔹 Location: Bangalore, Karnataka, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing full campaign lifecycle in Salesforce Marketing Cloud (SFMC) for B2B marketing efforts
- Collaborating with sales and marketing stakeholders to translate campaign briefs into scalable email workflows
- Ensuring quality assurance and compliance across all campaign assets
- Contributing to roadmap planning and evolving the MarTech stack in service of commercial objectives
ASSUMPTION: This role requires a strong understanding of commercial marketing workflows, lead generation, and digital engagement strategies. Proficiency in SFMC, AMPscript, SQL, HTML/CSS, and experience with Salesforce Sales Cloud are essential for success in this position.
📋 Key Responsibilities
✅ Manage the full campaign lifecycle in SFMC for B2B marketing efforts, including email setup, audience segmentation, QA, testing, and deployment
✅ Build and maintain journeys, automations, data extensions, CloudPages, and templates in alignment with commercial marketing goals
✅ Monitor email and contact data quality and integrity, developing solutions and approaches to ensure cleanliness and quality of data from multiple sources
✅ Own quality assurance and compliance across all campaign assets (CAN-SPAM, deliverability best practices, brand standards)
✅ Collaborate with sales and marketing stakeholders to translate campaign briefs into scalable email workflows and align messaging with customer communications
✅ Develop and maintain campaign documentation, campaign templates, and process guides to support repeatable, high-quality execution
✅ Contribute to roadmap planning, helping evolve the MarTech stack in service of commercial objectives
✅ Serve as the SFMC email execution lead for the commercial marketing team, configuring platform components to meet evolving campaign needs
✅ Write SQL queries for audience segmentation, lead scoring, and reporting integrations
✅ Partner with various other stakeholders to support SFDC data flows
ASSUMPTION: This role requires strong QA discipline and the ability to manage multiple campaigns simultaneously under tight deadlines. Experience with marketing/messaging to executives, or experience with B2B marketing or account-based marketing is a plus.
🎯 Required Qualifications
Education: Bachelor of Arts/Science or equivalent degree required
Experience: 2-4 years of hands-on experience building and deploying campaigns in Salesforce Marketing Cloud
Required Skills:
- Proficient in Salesforce Marketing Cloud, AMPscript, SQL, HTML/CSS
- Strong understanding of commercial marketing workflows, lead generation, and digital engagement strategies
- Experience with Salesforce Sales Cloud and supporting sales-aligned marketing efforts
- Strong QA discipline and experience managing multiple campaigns simultaneously under tight deadlines
Preferred Skills:
- Salesforce Marketing Cloud Email Specialist or Administrator certification
- Experience with marketing/messaging to executives, or experience with B2B marketing or account-based marketing
ASSUMPTION: While not explicitly stated, proficiency in Salesforce Marketing Cloud, AMPscript, SQL, HTML/CSS, and experience with Salesforce Sales Cloud are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for a role of this level in Bangalore)
Benefits:
- Health & Financial Benefits
- Commuter Support
- Collaborative Workspaces
- Dog-Friendly Offices
- Employee Assistance Programs
- Tuition Assistance
Working Hours: 40 hours per week, with flexibility for a better work-life balance
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in Bangalore. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: athenahealth operates in the IT Services and IT Consulting industry, focusing on providing network-enabled services, mobile apps, and data-driven insights to hospitals and medical organizations.
Company Size: athenahealth is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: athenahealth was founded in 1997 and has since grown to become a leading provider of healthcare technology solutions.
Company Description:
- athenahealth strives to cure complexity and simplify the practice of healthcare by offering innovative technology solutions
- The company provides electronic health records, revenue cycle management, and patient engagement solutions to help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently
- athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes
Company Specialties:
- Revenue Cycle Management
- Patient Engagement
- Medical Billing
- Care Coordination
- Population Health Management
- Point-of-care mobile apps
- Electronic Health Records (EHR)
- Health Information Technology
Company Website: athenahealth.com
ASSUMPTION: athenahealth's focus on innovation and technology makes it an attractive employer for individuals seeking to work in a dynamic and forward-thinking environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in marketing, preferably with a focus on B2B marketing or account-based marketing.
Reporting Structure: The Email Campaign Associate will report directly to the Marketing Operations team and collaborate with various stakeholders, including sales and marketing teams.
Work Arrangement: This role is on-site, with the opportunity for flexibility and a better work-life balance.
Growth Opportunities:
- athenahealth's mid-sized structure provides ample opportunities for career growth and advancement
- The company's focus on innovation and technology offers the chance to work on cutting-edge projects and gain valuable experience
- athenahealth's commitment to diversity, equity, and inclusion fosters an inclusive environment where all employees are valued
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance within the marketing department or explore other areas of the business.
🌍 Location & Work Environment
Office Type: athenahealth's Bangalore office is a collaborative workspace with large outdoor spaces, a cafeteria, coffee café, and food trucks that rotate every day.
Office Location(s): 135 Lavelle Road, Shanthala Nagar, Ashok Nagar, Bangalore 560001, India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry
- The city offers a mix of traditional and modern culture, with numerous historical sites, museums, and art galleries
- Bangalore has a pleasant climate year-round, with moderate temperatures and occasional rainfall
Work Schedule: The work schedule for this role is 40 hours per week, with flexibility for a better work-life balance.
ASSUMPTION: Bangalore's thriving tech industry and pleasant climate make it an attractive location for professionals seeking to advance their careers in a dynamic and innovative environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with the marketing team
Key Assessment Areas:
- Technical proficiency in Salesforce Marketing Cloud, AMPscript, SQL, HTML/CSS
- Understanding of commercial marketing workflows, lead generation, and digital engagement strategies
- Ability to manage multiple campaigns simultaneously under tight deadlines
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience with Salesforce Marketing Cloud, AMPscript, SQL, HTML/CSS, and Salesforce Sales Cloud
- Tailor your resume to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that assess your ability to manage multiple campaigns simultaneously, collaborate with stakeholders, and ensure quality assurance and compliance
ATS Keywords: Salesforce Marketing Cloud, Email Campaign Management, Audience Segmentation, SQL, AMPscript, HTML, CSS, Marketing Automation, Quality Assurance, B2B Marketing, Digital Engagement, Lead Generation, Technical Consultation, Collaboration, Data Quality, Campaign Documentation
ASSUMPTION: athenahealth's application process is designed to assess candidates' technical proficiency, understanding of commercial marketing workflows, and ability to manage multiple campaigns simultaneously under tight deadlines.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- AMPscript
- SQL
- HTML/CSS
- Salesforce Sales Cloud
- Everest/Validity (for email and contact data quality and integrity)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities of the Email Campaign Associate.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Expertise
- Simplicity
- Accessibility
- Sustainability
Work Style:
- athenahealth fosters a collaborative work environment where employees can learn from one another and grow together
- The company values expertise and encourages employees to share their knowledge and insights with one another
- athenahealth promotes a work-life balance, offering flexibility and a better work-life balance for employees
Self-Assessment Questions:
- Do you have a strong understanding of commercial marketing workflows, lead generation, and digital engagement strategies?
- Are you proficient in Salesforce Marketing Cloud, AMPscript, SQL, HTML/CSS, and Salesforce Sales Cloud?
- Can you manage multiple campaigns simultaneously under tight deadlines, ensuring quality assurance and compliance?
- Do you thrive in a collaborative work environment where you can learn from and grow with your colleagues?
ASSUMPTION: athenahealth's company values and work style make it an attractive employer for individuals who are innovative, collaborative, and committed to delivering high-quality, accessible, and sustainable healthcare for all.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to manage multiple campaigns simultaneously under tight deadlines
- The role may involve working with complex data and tools, requiring strong technical proficiency and problem-solving skills
- The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work arrangements
- Bangalore's traffic congestion may impact commuting time and work-life balance
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, data-driven environment with a strong focus on quality assurance and compliance.
📈 Similar Roles Comparison
- This role is similar to other Email Campaign Specialist or Marketing Automation Specialist positions, but with a focus on B2B marketing and commercial audiences
- athenahealth's mid-sized structure offers more opportunities for career growth and advancement compared to smaller companies, but may have more competition for internal promotions compared to larger companies
- athenahealth's commitment to diversity, equity, and inclusion fosters an inclusive environment where all employees are valued, regardless of their career level or background
ASSUMPTION: Candidates should carefully consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to engage healthcare advertisers and strategic partners
- Implementing and optimizing a marketing automation program to maximize outreach capabilities and drive engagement with commercial audiences
- Collaborating with the sales team to create and deploy tailored email campaigns that support their outreach efforts and drive outcomes
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Email Campaign Associate at athenahealth.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle in Salesforce Marketing Cloud for B2B marketing efforts at athenahealth?
- How does the marketing team collaborate with the sales team to ensure alignment with customer communications and drive outcomes?
- What are the key challenges and opportunities in managing multiple campaigns simultaneously under tight deadlines, and how does athenahealth support employees in overcoming these challenges?
- How does athenahealth foster a collaborative work environment, and what opportunities are there for employees to learn from and grow with their colleagues?
- What are the key priorities for the Email Campaign Associate role in the first 30, 60, and 90 days, and how does athenahealth support new employees in onboarding and success?
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, work environment, and opportunities for growth and development at athenahealth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience with Salesforce Marketing Cloud, AMPscript, SQL, HTML/CSS, and Salesforce Sales Cloud
- Prepare a cover letter that explains your interest in the role and how your skills and experiences make you a strong fit for athenahealth
- If applicable, prepare examples or a portfolio showcasing your experience with email campaign management, marketing automation, and data-driven insights
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
