Marketing & Communications Associate

📌 Core Information

🔹 Job Title: Marketing & Communications Associate

🔹 Company: Sunreef Yachts

🔹 Location: Ras Al-Khaimah, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a strategic content calendar aligned with brand milestones
• Coordinating with internal teams to gather updates and ensure cohesive messaging
• Managing day-to-day social media activities and tracking engagement trends
• Collaborating with PR and creative teams to maintain brand consistency
• Monitoring industry trends and competitor activities to identify strategic opportunities

ASSUMPTION: This role requires a proactive individual with strong organizational and editorial skills to effectively manage content and communications across various platforms.

📋 Key Responsibilities

✅ Maintain and execute a structured content calendar aligned with key brand milestones

✅ Gather updates from internal teams and ensure they are reflected in marketing communications

✅ Manage day-to-day activity on social media channels, ensuring posts are timely, visually aligned, and impactful

✅ Prepare e-blast content for clients, partners, and media

✅ Follow industry trends and innovation, delivering regular insights to the marketing team

ASSUMPTION: The role may require occasional weekend or evening work to cover events or deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 1-3 years of experience in marketing, communications, or social media, preferably in the luxury, yachting, or lifestyle sectors

Required Skills:

• Strong organizational and editorial skills
• Ability to coordinate between multiple teams
• Experience with email marketing tools and basic analytics
• Fluency in English, both written and spoken
• Proactive team player

Preferred Skills:

• Experience with luxury or yachting brands
• Knowledge of the Middle East market

ASSUMPTION: Candidates with experience in luxury or yachting brands may have a competitive edge in understanding the target audience and market nuances.

💰 Compensation & Benefits

Salary Range: AED 15,000 - 25,000 per month (Estimated, based on industry standards for the role and location)

Benefits:

• Health insurance
• Life insurance
• Retirement plan
• On-site parking

Working Hours: Full-time, 40 hours per week, with flexibility for occasional overtime

ASSUMPTION: The salary range is an estimate based on industry standards for the role and location. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sunreef Yachts operates in the luxury yachting industry, focusing on the design and manufacture of custom-made catamarans and multihull superyachts.

Company Size: Sunreef Yachts has 552 employees globally, with a presence in Poland, the United Arab Emirates, and the United States.

Founded: Sunreef Yachts was founded in 2002 in Gdańsk, Poland, by French businessman Francis Lapp.

Company Description:

• Sunreef Yachts specializes in the design and construction of luxury, custom-made catamarans and multihull superyachts
• The company is known for its high-performance sailing and extensive living space, providing exceptional comfort and stability
• Sunreef Yachts offers a range of services, including charter services, yacht management, concept design, naval architecture, and in-house production

Company Specialties:

• Catamaran and Superyacht Manufacturer
• Charter Services
• Yacht Management
• Concept Design
• Naval Architecture
• In-house production
• Yacht Design

Company Website: http://www.sunreef-yachts.com

ASSUMPTION: Sunreef Yachts' focus on luxury and customization sets it apart in the yachting industry, offering unique opportunities for marketing and communications professionals.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the marketing and communications department.

Reporting Structure: The Marketing & Communications Associate will report directly to the Head of Marketing.

Work Arrangement: This is an on-site position, with occasional flexibility for remote work when needed.

Growth Opportunities:

• Progression to a Senior Marketing & Communications role
• Expansion into other areas of the business, such as sales or product development
• Opportunities to work on international projects and events

ASSUMPTION: Given Sunreef Yachts' global presence and diverse range of services, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Sunreef Yachts' Ras Al-Khaimah office is located in the Ras Al-Khaimah Maritime City, offering a modern and professional work environment.

Office Location(s): Khor Khwair - Ras Al-Khaimah, RAK Maritime City, Ras Al-Khaimah, United Arab Emirates

Geographic Context:

• Ras Al-Khaimah is the northernmost emirate in the United Arab Emirates, offering a mix of urban development and natural beauty
• The emirate is known for its beaches, mountains, and cultural attractions, providing ample opportunities for leisure activities
• Ras Al-Khaimah is easily accessible from Dubai and other major cities in the UAE

Work Schedule: The standard workweek is Sunday to Thursday, with flexible hours to accommodate project demands and events.

ASSUMPTION: The location and work environment may require occasional travel to other Sunreef Yachts offices or industry events.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person interview with the Head of Marketing and a member of the marketing team
• Final interview with the General Manager or a senior representative from the company

Key Assessment Areas:

• Candidates' understanding of the luxury yachting industry and Sunreef Yachts' brand
• Communication and presentation skills
• Problem-solving and strategic thinking abilities
• Cultural fit and alignment with Sunreef Yachts' values

Application Tips:

• Highlight relevant experience in luxury or yachting brands, as well as any exposure to the Middle East market
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of your work, such as social media campaigns or content strategies, to showcase your abilities
• Research Sunreef Yachts' brand and industry to demonstrate your enthusiasm and understanding

ATS Keywords: Marketing, Communications, Social Media, Content Strategy, Email Marketing, Trend Monitoring, Luxury Industry, Yachting, Brand Consistency, Analytics, Proactivity, Luxury Industry Knowledge, Visual Alignment, Cross-Functional Collaboration

ASSUMPTION: The application process may take up to 4-6 weeks, depending on the number of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, social media analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and communications tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the highest standards in all aspects of the business
• Innovation: Encouraging creativity and continuous improvement
• Integrity: Upholding ethical and moral principles in all business practices
• Teamwork: Collaborating and supporting one another to achieve common goals

Work Style:

• Proactive and self-motivated
• Adaptable and flexible
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• Do you have a strong understanding of the luxury yachting industry and Sunreef Yachts' brand?
• Are you comfortable working in a fast-paced, dynamic environment with occasional deadlines and events?
• Do you possess strong organizational and editorial skills, with the ability to coordinate between multiple teams?

ASSUMPTION: Candidates who align with Sunreef Yachts' values and work style will be more likely to succeed in the role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment with occasional events and travel
• Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
• Keeping up with industry trends and competitor activities, requiring continuous learning and adaptation

ASSUMPTION: These challenges can be overcome with strong organizational skills, proactive communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Marketing & Communications Coordinator (Luxury Brand) - Responsible for supporting the marketing team in executing marketing campaigns and events, with a focus on luxury brands
• Social Media Manager (Yachting Industry) - Specializes in managing social media channels and creating engaging content for yachting brands, with a focus on industry-specific trends and insights
• Communications Specialist (Global Organization) - Works with global teams to develop and implement communication strategies, ensuring consistent messaging across various regions and platforms

ASSUMPTION: These roles share similarities with the Marketing & Communications Associate position, but each has unique responsibilities and requirements tailored to their respective organizations and industries.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new yacht launch, including creating visually appealing content and engaging with followers
• Collaborating with the PR team to create a press release announcing a significant company milestone or achievement
• Analyzing industry trends and competitor activities to identify strategic opportunities for Sunreef Yachts, and presenting findings to the marketing team

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing & Communications Associate role.

❓ Key Questions to Ask During Interview

• How does this role contribute to Sunreef Yachts' overall marketing and communications strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Sunreef Yachts support the professional development and growth of its employees?
• What are the most challenging aspects of working in the luxury yachting industry, and how can this role help address them?
• How does Sunreef Yachts foster a culture of innovation and continuous improvement?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/o8uWTCuYgNfinhqAoE8zCP/marketing-%26-communications-associate-in-ras-al-khaimah-at-sunreef-yachts
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your work, such as social media campaigns or content strategies, to showcase your abilities
• Research Sunreef Yachts' brand and industry to demonstrate your enthusiasm and understanding
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.