Marketing & Communications Manager

📌 Core Information

🔹 Job Title: Marketing & Communications Manager

🔹 Company: Trans World Radio Canada

🔹 Location: London, Ontario, Canada

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with occasional evening/weekend hours)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing and communications strategies
• Creating compelling content for various platforms and audiences
• Managing brand consistency and voice across all communication channels
• Collaborating with cross-functional teams to gather and share transformational ministry stories
• Overseeing digital presence, social media, and email campaigns

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on storytelling and donor engagement.

📋 Key Responsibilities

✅ Lead the development and execution of the organization’s marketing and communications strategy

✅ Oversee brand consistency and voice across all communication platforms

✅ Plan and create compelling written and visual content for various channels

✅ Collaborate with other departments to gather and tell transformational ministry stories

✅ Maintain and grow TWR Canada’s online presence through website content, blog posts, social media, email campaigns, and multimedia assets

✅ Design and produce print and digital materials using Adobe Creative Suite

✅ Develop and support donor communication strategies across all giving channels

✅ Project manage all marketing and communications workflows from concept through to delivery

ASSUMPTION: This role involves managing multiple projects and deadlines, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Degree or diploma in Communications, Marketing, Graphic Design, or a related field

Experience: Minimum 5 years of experience in a marketing or communications role, with at least 2 years in a leadership or management capacity

Required Skills:

• Strong visual design and writing skills with experience in storytelling and donor communication
• High proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Microsoft Office, and social media platforms
• Skilled in content management systems, email marketing platforms, and social scheduling tools
• Experience managing integrated marketing campaigns and brand development
• Strong attention to detail and editorial accuracy
• Excellent project management and organizational skills with the ability to handle multiple priorities
• Collaborative spirit and ability to lead and support team members
• Familiarity with nonprofit or ministry communications is essential, with ability to share faith-based messages clearly and respectfully

Preferred Skills:

• Experience developing strategy and implementing marketing plans in nonprofit, faith-based, or donor-driven environments

ASSUMPTION: Candidates should have a strong commitment to TWR Canada’s mission and Christian values, as well as relevant experience in marketing and communications.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing & Communications Manager role in London, Ontario, with 5-10 years of experience (CAD 70,000 - CAD 90,000)

Benefits:

• Dental
• Extended Health Care
• Life Insurance
• Employee Assistance Program
• RRSP Contributions
• Three Weeks’ Vacation

Working Hours: 40 hours/week, during core business hours, Monday to Friday, with occasional evening or weekend hours for TWR events

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the London, Ontario area.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution, specifically focused on Christian radio broadcasting and discipleship training

Company Size: Small (11-50 employees), which may offer a more intimate work environment and closer collaboration with leadership

Founded: 1973, with a rich history in global Christian broadcasting and a strong commitment to its mission

Company Description:

• TWR Canada seeks to make disciples of all peoples by using and making available mass media to proclaim the Gospel of salvation to as many people as possible
• Partnering globally and locally, TWR Canada facilitates, creates, and supports Christian programming, discipleship resources, and dedicated missionaries
• Spreading the message of Jesus Christ through radio broadcasts, digital platforms, and face-to-face engagements

Company Specialties:

• Radio broadcasting
• Satellite/Internet radio
• Leadership training
• Discipleship Essentials
• Women of Hope Women's Ministry
• Media Players
• China Ministry
• Biblical counselling programs
• Translation and contextualization
• Discipleship training

Company Website: http://www.twr.ca

ASSUMPTION: TWR Canada is a faith-based organization with a strong commitment to its mission and values, which should be reflected in the candidate's application and interview responses.

📊 Role Analysis

Career Level: Mid-level to senior, with a focus on strategic planning and leadership in marketing and communications

Reporting Structure: This role may report directly to the Executive Director or a similar leadership position, with the possibility of managing team members or contractors

Work Arrangement: Full-time, on-site position with occasional evening or weekend hours for TWR events

Growth Opportunities:

• Potential for career advancement within the organization, such as taking on additional leadership responsibilities or moving into a director-level role
• Opportunities to gain experience in various aspects of marketing and communications, including brand management, digital marketing, and donor engagement
• Possibility of working on global projects or initiatives, expanding the candidate's international experience

ASSUMPTION: This role offers opportunities for professional growth and development within a faith-based organization committed to its mission.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork

Office Location(s): 815 Shelborne St, London, Ontario N5Z 4Z4, Canada

Geographic Context:

• London, Ontario, is a mid-sized city with a population of approximately 383,822 (as of the 2016 census)
• The city offers a mix of urban and rural environments, with a strong sense of community and cultural diversity
• London is home to several post-secondary institutions, including the University of Western Ontario and Fanshawe College

Work Schedule: Core business hours, Monday to Friday, with occasional evening or weekend hours for TWR events

ASSUMPTION: The work environment at TWR Canada is likely to be collaborative, mission-driven, and focused on faith-based values.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with a panel of TWR Canada team members
• Background check and reference checks
• Final decision and offer

Key Assessment Areas:

• Alignment with TWR Canada's mission and values
• Strategic thinking and planning skills
• Storytelling and content creation abilities
• Technical design and writing skills
• Project management and organizational skills
• Collaboration and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of TWR Canada's mission and values in your application materials
• Prepare examples of your marketing and communications work, including any relevant campaigns or projects
• Be ready to discuss your approach to faith-based messaging and donor engagement

ATS Keywords: Marketing, Communications, Strategy, Planning, Brand Management, Content Creation, Storytelling, Donor Engagement, Digital Marketing, Social Media, Project Management, Adobe Creative Suite, Nonprofit, Faith-based, Christian Broadcasting

ASSUMPTION: The application process at TWR Canada is likely to be thorough and focused on finding the best fit for the organization's mission and values.

🛠️ Tools & Technologies

• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Microsoft Office (Word, Excel, PowerPoint)
• Social media platforms (e.g., Facebook, Twitter, Instagram)
• Content management systems (e.g., WordPress, Drupal)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social scheduling tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Christ-centered: TWR Canada is committed to reflecting the values and teachings of Jesus Christ in all aspects of its work
• Mission-focused: The organization is dedicated to its mission of making disciples of all peoples through mass media
• Collaborative: TWR Canada values teamwork and partnership in achieving its goals

Work Style:

• Mission-driven: Employees are expected to be passionate about TWR Canada's mission and committed to its success
• Collaborative: A strong emphasis is placed on teamwork and cross-functional collaboration
• Faith-based: TWR Canada is a Christian organization, and employees are expected to reflect its faith-based values in their work

Self-Assessment Questions:

• How do you align with TWR Canada's mission and values, and how would you reflect these in your work?
• How comfortable are you working in a faith-based environment, and how do you approach faith-based messaging in your communications?
• What is your preferred work style, and how does it fit with TWR Canada's collaborative and mission-driven culture?

ASSUMPTION: Candidates should be comfortable working in a faith-based environment and be able to demonstrate their alignment with TWR Canada's mission and values.

⚠️ Potential Challenges

• Balancing strategic planning with hands-on execution in a small team environment
• Managing multiple projects and deadlines with strong attention to detail and organizational skills
• Adapting to a faith-based work environment and reflecting Christian values in all aspects of the role
• Occasional evening or weekend hours for TWR events

ASSUMPTION: These challenges are inherent to the role and require a strong, organized, and mission-driven candidate to succeed.

📈 Similar Roles Comparison

• Compared to other marketing and communications roles, this position places a stronger emphasis on faith-based messaging and donor engagement
• TWR Canada's focus on global Christian broadcasting and discipleship training sets it apart from other organizations in the industry
• Career progression in this role may involve moving into a director-level position or taking on additional leadership responsibilities within the organization

ASSUMPTION: This role offers unique opportunities for professional growth and development within a faith-based organization committed to its mission.

📝 Sample Projects

• Developing and executing a comprehensive marketing and communications strategy for a global Christian broadcasting initiative
• Creating compelling content for various platforms and audiences, including donors, partners, and the general public
• Managing a rebranding project for TWR Canada, ensuring consistency and alignment with the organization's mission and values

ASSUMPTION: These sample projects demonstrate the strategic, creative, and hands-on nature of the Marketing & Communications Manager role at TWR Canada.

❓ Key Questions to Ask During Interview

• How does TWR Canada support the professional growth and development of its marketing and communications team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does TWR Canada approach faith-based messaging and donor engagement in its marketing and communications efforts?
• What opportunities exist for collaboration and partnership with other departments and regional ministry leads within TWR Canada?
• How does TWR Canada support work-life balance for its employees, particularly in a role with occasional evening or weekend hours?

ASSUMPTION: These questions help candidates better understand the role, the organization, and the work environment at TWR Canada.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter in PDF format through the provided application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing and communications work, including any relevant campaigns or projects
• Be ready to discuss your approach to faith-based messaging and donor engagement
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.