C

Marketing Communications Manager - FTC

CarTrawler
Full-time
On-site
Dublin, Dublin, Ireland
πŸ“£ Marketing Communications (MarCom)

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Communications Manager - FTC

πŸ”Ή Company: CarTrawler

πŸ”Ή Location: Dublin, Dublin, Ireland

πŸ”Ή Job Type: Fixed Term Contract

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-30

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing a comprehensive external brand communications strategy
  • Creating compelling content to engage target audiences across various channels
  • Managing media relations and supporting event communications
  • Collaborating with internal teams and stakeholders to gather data and insights
  • Monitoring and analyzing communication performance to optimize outreach efforts

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing a comprehensive external brand communications strategy that aligns with commercial goals

βœ… Identifying and leveraging key communication channels and platforms to maximize reach and engage target audiences

βœ… Creating and owning an always-on marketing communications calendar for the team

βœ… Developing compelling and tailored content to engage and inform target audiences within the commercial pipeline and beyond

βœ… Supporting the strategic planning and content development for the annual CarTrawler conference

βœ… Managing media interactions, responding to media queries, and coordinating with the PR agency to develop and implement a comprehensive PR plan

βœ… Monitoring media coverage and industry trends to provide insights and recommendations for improving PR strategies

βœ… Managing CarTrawler’s reactive PR process during crises or unexpected events

βœ… Cultivating and maintaining relationships with agency partners and internal stakeholders

βœ… Tracking and analyzing the performance of communication strategies using data to inform future decisions

βœ… Managing the budget for all communications activities and providing regular financial updates to the Head of Marketing

ASSUMPTION: This role involves a mix of strategic planning, content creation, media relations, event support, and performance analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Marketing, or related field

Experience: 6+ years of proven experience in corporate communications, preferably within the technology or travel industry

Required Skills:

  • Excellent written and verbal communication skills
  • Strong interpersonal and relationship-building skills
  • Ability to work independently and collaboratively in a dynamic, fast-paced environment
  • Data analysis skills
  • Brand management experience
  • Industry trends awareness
  • Team collaboration skills

Preferred Skills:

  • Experience with PR agencies and media relations
  • Event planning and management experience
  • Budget management experience

ASSUMPTION: Candidates should have a strong background in corporate communications, with a focus on strategic planning, content creation, and media relations.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per annum (based on industry standards for a Marketing Communications Manager with 6+ years of experience in Dublin)

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and growth
  • Dynamic and collaborative work environment

Working Hours: Full-time (39 hours per week), Monday to Friday

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Communications Manager with the required experience level in Dublin. Actual salary may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on global ground transportation distribution and travel technology

Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth

Founded: 2004, with a history of driving successful partnerships within the travel industry

Company Description:

  • CarTrawler is the leading global B2B provider of car rental and mobility solutions to the travel industry
  • Their end-to-end technology platform expands their airline and travel partners’ offering to their customers, creating substantial ancillary revenue opportunities
  • CarTrawler provides unrivaled breadth and depth of content worldwide, including car rental, private airport transfer, and ride-hailing services

Company Specialties:

  • Global ground transportation distribution
  • Travel technology
  • Data science and conversion optimization

Company Website: http://www.cartrawler.com

ASSUMPTION: CarTrawler's focus on B2B partnerships and global reach provides opportunities for applicants to work with major travel brands and gain international experience.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and progression within the marketing team

Reporting Structure: This role reports directly to the Head of Marketing and may have supervisory responsibilities for junior team members

Work Arrangement: On-site, with the opportunity to work from the company's offices in Dublin or New York

Growth Opportunities:

  • Progression to a senior marketing role within the company
  • Expanding responsibilities to include additional regions or product lines
  • Gaining experience in cross-functional team leadership and mentoring

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with opportunities for remote work

Office Location(s): Classon House, Dundrum Business Park, Dundrum Road, Dublin 14, Dublin, NA, IE, and 205 E 42nd Street, CarTrawler - WeWork, New York, New York NY 10017, US

Geographic Context:

  • Dublin, Ireland: A vibrant, multicultural city with a strong tech industry and a high quality of life
  • New York, USA: A global hub for finance, media, and technology, offering numerous professional networking opportunities

Work Schedule: Full-time, with flexible hours and the opportunity to work from home occasionally

ASSUMPTION: Applicants can expect a dynamic, multicultural work environment with opportunities for remote work and international collaboration.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • In-person or virtual interview with the hiring manager and relevant team members
  • Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

  • Communication skills and ability to develop and implement a communications strategy
  • Content creation and copywriting abilities
  • Media relations experience and understanding of PR best practices
  • Event planning and management skills
  • Data analysis and performance measurement capabilities

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Provide specific examples of your communication strategy development, content creation, and media relations experience
  • Demonstrate your understanding of the travel industry and CarTrawler's business model
  • Follow up with the HR team after your interview to express your interest in the role

ATS Keywords: Marketing Communications, External Brand Communications, Content Development, Copywriting, Media Relations, Event Communications, PR, Stakeholder Engagement, Performance Measurement, Budget Management, Travel Industry, Technology, Data Analysis

ASSUMPTION: CarTrawler's recruitment process is designed to assess candidates' strategic thinking, communication skills, and industry knowledge. Applicants should be prepared to provide specific examples of their experience and accomplishments in these areas.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Content management systems (e.g., WordPress, Drupal)
  • PR and media monitoring tools (e.g., Muck Rack, Agility PR)
  • Event planning and management software (e.g., Eventbrite, Cvent)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Applicants should have experience with relevant communication, PR, and event management tools, as well as proficiency in Microsoft Office Suite.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-focused
  • Innovative
  • Collaborative
  • Accountable
  • Passionate

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and open to change

Self-Assessment Questions:

  • How do you align with CarTrawler's customer-focused and innovative values?
  • Describe a time when you had to adapt to a significant change in your work environment or project scope
  • How do you approach collaboration and teamwork, particularly when working with diverse stakeholders?

ASSUMPTION: CarTrawler values candidates who are customer-focused, innovative, collaborative, and adaptable, with a strong work ethic and a passion for driving results.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Balancing the needs and expectations of various stakeholders, including internal teams, external partners, and media outlets
  • Adapting to changes in the travel industry and CarTrawler's business strategy
  • Working with a diverse and global team, requiring strong communication and cultural sensitivity

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and work effectively with diverse teams and stakeholders in a dynamic and fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to related roles, this position places a stronger emphasis on strategic communication planning and external brand communications
  • Industry-specific context: The travel industry is dynamic and influenced by global trends, requiring applicants to stay current with industry developments and adapt their strategies accordingly
  • Career path comparison: This role offers opportunities for progression to senior marketing roles within the company, with potential expansion into additional regions or product lines

ASSUMPTION: Applicants should be aware of the unique aspects of this role and the travel industry, as well as the potential career growth opportunities within CarTrawler.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive external brand communications strategy for a major travel industry event
  • Creating compelling content and managing media relations for a high-profile product launch or partnership announcement
  • Supporting the planning and execution of a global event, including speaker engagements and panel discussions

ASSUMPTION: Applicants should be prepared to provide specific examples of their experience with strategic communication planning, content creation, and event management, with a focus on the travel industry.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does CarTrawler support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does CarTrawler approach collaboration and knowledge sharing with internal teams and external partners?
  • What are the most challenging aspects of working in the travel industry, and how does CarTrawler address these challenges?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and understanding of the company and industry.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare specific examples of your communication strategy development, content creation, and media relations experience
  • Demonstrate your understanding of the travel industry and CarTrawler's business model
  • Follow up with the HR team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.