📌 Core Information
🔹 Job Title: Marketing & Communications Manager, Industrial & Logistics
🔹 Company: Colliers
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing external and internal business activity and promotions for the Industrial & Logistics business
- Creating and executing team internal and external communications, marketing collateral, and research presentations
- Developing and implementing the National Marketing Plan strategy for Industrial & Logistics
- Collaborating with internal stakeholders and executing industry best practices
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. It also demands a solid understanding of digital marketing and the ability to work effectively under pressure.
📋 Key Responsibilities
✅ Establish and maintain relationships with key stakeholders, implementing marketing strategy based on their feedback
✅ Coordinate client engagement strategy, various external and internal forums, workshops, and presentations
✅ Collaborate with Industrial & Logistics colleagues and across other Colliers product lines to build business and execute industry best practice
✅ Execute effective digital marketing and communications campaigns to promote the Industrial & Logistics team capability, internally and externally
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Qualifications in marketing, business, or communications
Experience: A minimum of 5 years of professional services or B2B experience, ideally marketing services
Required Skills:
- Exceptional organizational skills
- Strong understanding of digital marketing
- Strong attention to detail with excellent verbal and written communication skills
- Highly proficient in Microsoft Office suite and Adobe InDesign
Preferred Skills:
- Experience in the real estate industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the real estate industry and fluency in additional languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing & Communications Manager role in Sydney with 5-10 years of experience, the estimated salary range is AUD 120,000 - 160,000 per annum.
Benefits:
- Competitive benefits package
- Opportunities for career growth and development
- Collaborative and enterprising work culture
Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:30 PM. Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Colliers operates in the real estate industry, offering a wide range of services including brokerage, corporate solutions, investment services, project management, and real estate management services.
Company Size: Colliers is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: Colliers was founded in 1976 and has since grown into a global leader in the real estate industry.
Company Description:
- Colliers is a global diversified professional services and investment management company
- Operates through three industry-leading platforms – Real Estate Services, Engineering, and Investment Management
- Has a proven business model, an enterprising culture, and a unique partnership philosophy that drives growth and value creation
Company Specialties:
- Brokerage and Agency
- Corporate Solutions
- Investment Services
- Project Management
- Real Estate Management Services
- Valuation and Advisory Services
- Landlord Representation
- Tenant Representation
- Capital Markets
- Corporate Finance
- Commercial Real Estate
- Investment Management
Company Website: www.colliers.com
ASSUMPTION: Colliers' extensive global presence and diverse service offerings provide numerous opportunities for career development and international exposure.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management or specialist roles.
Reporting Structure: The Marketing & Communications Manager reports directly to the National Director of Industrial & Logistics and works closely with various internal stakeholders.
Work Arrangement: This is an on-site role, with the primary office location in Sydney, New South Wales, Australia.
Growth Opportunities:
- Progression into senior management roles within the Industrial & Logistics business
- Expansion into other Colliers product lines or international offices
- Specialization in specific areas of marketing or communications
ASSUMPTION: Given Colliers' global presence and diverse service offerings, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The primary office is a modern, collaborative workspace in the heart of Sydney's central business district.
Office Location(s): 225 George St, Sydney NSW 2000, Australia
Geographic Context:
- Sydney is Australia's largest city and a major global financial hub
- The office is centrally located, with easy access to public transportation, shopping, and dining options
- The city offers a high quality of life, with a vibrant culture, beautiful beaches, and numerous outdoor activities
Work Schedule: Standard business hours, Monday to Friday, with occasional overtime as required.
ASSUMPTION: The Sydney office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and relevant stakeholders
- Final interview with the National Director of Industrial & Logistics
Key Assessment Areas:
- Marketing and communications skills
- Digital marketing proficiency
- Organizational skills and attention to detail
- Cultural fit and alignment with Colliers' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communications experience, as well as your understanding of the real estate industry
- Prepare examples of successful marketing campaigns or projects you've led, demonstrating your ability to execute strategy and achieve results
- Research Colliers' business and industry trends to showcase your knowledge and enthusiasm for the role
ATS Keywords: Marketing, Communications, Digital Marketing, Stakeholder Management, Project Management, Real Estate, Industrial & Logistics, Campaign Execution, Strategy Development
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Adobe InDesign
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
ASSUMPTION: Proficiency in industry-standard marketing and communications tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Enterprising
- Expertise
- Client-centric
- Collaboration
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you proactive and results-driven, with a strong attention to detail?
- Do you have a proven track record of executing successful marketing campaigns?
ASSUMPTION: Candidates who align with Colliers' values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing the needs of various internal stakeholders and external clients
- Adapting to changes in market trends and client demands
- Occasional travel may be required for industry events or client meetings
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Communications Manager position in other industries, with a focus on B2B marketing and stakeholder management
- However, the real estate industry has unique aspects, such as a focus on property-specific marketing and client relationships
- Career progression in this role could lead to senior management positions within Colliers or other real estate organizations
ASSUMPTION: While this role shares similarities with other marketing and communications positions, the real estate industry's unique aspects require a strong understanding of the sector and its trends.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new industrial property development
- Creating and distributing a quarterly industry report, highlighting market trends and insights
- Managing the production of marketing collateral, such as brochures, flyers, and presentations, for multiple property listings
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within Colliers?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does Colliers support the professional development and growth of its marketing and communications team members?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as your understanding of the real estate industry
- Prepare examples of successful marketing campaigns or projects you've led, demonstrating your ability to execute strategy and achieve results
- Research Colliers' business and industry trends to showcase your knowledge and enthusiasm for the role
- Follow up with Lydia Masterson, the hiring manager, one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
