📌 Core Information
🔹 Job Title: Marketing Communications Manager (m/w/d)
🔹 Company: Körber Group
🔹 Location: Markt Schwaben, Bavaria, Germany
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies and campaigns for the inspection business
- Coordinating with sales and product management to understand the market, competition, and products
- Managing the end-to-end process of marketing and communication activities, from briefing to success monitoring
- Creating and implementing content strategies, including messaging, for various communication channels
- Planning and executing events, such as customer events and product introductions, both locally and globally
ASSUMPTION: This role requires a high level of autonomy and initiative, as well as strong collaboration skills to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Developing and implementing go-to-market strategies and campaigns for the inspection business, in close collaboration with sales and product management
✅ Managing the entire process of marketing and communication activities, from briefing to success monitoring, ensuring high-quality results within agreed timelines and budgets
✅ Creating and implementing content strategies, including messaging, for various communication channels, such as press releases, customer success stories, and social media
✅ Planning and executing events, such as customer events and product introductions, both locally and globally, ensuring a successful outcome and positive customer experience
✅ Acting as a local brand ambassador, strengthening the KÖRBER brand identity locally and ensuring adherence to corporate design guidelines
✅ Supporting the development of sales materials and tools for sales enablement
✅ Managing the streaming studio in Markt Schwaben and supporting local internal communications, such as intranet content and photo/video projects
✅ Supporting local HR marketing and employee events
ASSUMPTION: This role may require occasional travel to attend events or meet with stakeholders, both domestically and internationally.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: Proven experience (5-10 years) in marketing and communications, preferably within the pharmaceutical industry or complex machinery sales in a B2B environment
Required Skills:
- Excellent communication skills in German and English
- Strong project management skills and the ability to manage multiple projects simultaneously
- Proven experience in developing and implementing go-to-market strategies and campaigns
- Excellent content creation skills, with a focus on customer-centric messaging
- Strong event planning and management skills
- Experience with Salesforce CRM and Microsoft Copilot is a plus
Preferred Skills:
- Familiarity with the pharmaceutical industry and its regulations
- Experience working with global teams and stakeholders
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in marketing and communications, along with relevant industry experience, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
Benefits:
- Flexible working hours and mobile working opportunities
- Development perspectives and training opportunities
- 30 days of annual leave, plus 2.5 additional days based on a collective agreement
- Special leave days and anniversary bonuses
- Employee events and an increased employer contribution for wellbeing
- Company pension scheme and employee parking
- Good public transport connection and bicycle leasing
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 office days per week)
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The KÖRBER Group operates in the transportation, logistics, supply chain, and storage industry, with a focus on providing end-to-end supply chain solutions for businesses of all sizes.
Company Size: Medium-sized company with approximately 1,000-5,000 employees worldwide
Founded: The KÖRBER Group was founded in 1895 and has since grown into a global technology group with a strong presence in the supply chain industry
Company Description:
- KÖRBER uniquely provides a broad range of proven, end-to-end supply chain solutions, including software, automation, mail and parcel solutions, voice solutions, robotics, and materials handling
- The company helps customers manage the supply chain as a competitive advantage, conquering the complexity of the supply chain with its comprehensive portfolio of solutions
- KÖRBER is committed to sustainability and responsible business practices, aiming to create a positive impact on society and the environment
Company Specialties:
- Supply chain solutions
- Automation and robotics
- Software and digital solutions
- Mail and parcel solutions
- Voice solutions and materials handling
Company Website: https://www.koerber-supplychain.com/
ASSUMPTION: The KÖRBER Group is a well-established company with a strong reputation in the supply chain industry, offering a range of benefits and development opportunities for its employees.
📊 Role Analysis
Career Level: Mid-level to senior marketing and communications professional
Reporting Structure: This role reports directly to the Head of Marketing for the Pharma business unit and works closely with sales, product management, and other marketing and communications teams
Work Arrangement: Hybrid work arrangement, with 3 office days per week and the option for mobile working
Growth Opportunities:
- Progression to a senior marketing or communications role within the KÖRBER Group
- Expansion of responsibilities to cover additional business units or regions
- Development of leadership and management skills through mentoring and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the KÖRBER Group.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with a focus on employee well-being and work-life balance
Office Location(s): Markt Schwaben, Bavaria, Germany
Geographic Context:
- Markt Schwaben is a town in Bavaria, Germany, with a population of approximately 15,000 people
- The town is located about 30 kilometers northeast of Munich, offering easy access to the city's amenities and cultural attractions
- The region is known for its high quality of life, with a strong focus on work-life balance and outdoor recreation
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 office days per week) and flexible working hours
ASSUMPTION: The location and work environment of this role offer a high quality of life, with easy access to the amenities and cultural attractions of Munich, as well as a strong focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and a member of the marketing team
- Final interview with the Head of Marketing for the Pharma business unit
Key Assessment Areas:
- Marketing and communications skills and experience
- Industry knowledge and understanding of the pharmaceutical market
- Ability to work effectively with global teams and stakeholders
- Cultural fit and alignment with KÖRBER's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
- Demonstrate your understanding of the pharmaceutical industry and the role's responsibilities
- Showcase your ability to work effectively with global teams and stakeholders
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to manage multiple projects simultaneously
ATS Keywords: Marketing, Communications, Pharma, Inspection, B2B, Salesforce, Microsoft Copilot, Go-to-market, Campaigns, Events, Content, Brand Ambassador
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing and communications skills and experience, as well as industry knowledge and cultural fit.
🛠️ Tools & Technologies
- Salesforce CRM
- Microsoft Copilot
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Event planning and management tools (e.g., Eventbrite, Cvent)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage marketing and communications activities and collaborate with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and responsibility
- Diversity, equity, and inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving measurable outcomes
- Adaptable and able to manage multiple projects simultaneously
- Strong communication and interpersonal skills
- Fluent in German and English, with additional language skills a plus
Self-Assessment Questions:
- How do you ensure that your marketing and communications strategies are customer-centric and aligned with the company's overall business objectives?
- Can you provide an example of a successful go-to-market campaign you've developed and executed, and how you measured its success?
- How do you approach working with global teams and stakeholders, and how do you ensure effective communication and collaboration?
- How do you stay up-to-date with industry trends and best practices in marketing and communications, and how do you apply this knowledge to your work?
ASSUMPTION: A strong cultural fit for this role requires a customer-centric mindset, a results-driven and collaborative work style, and a commitment to continuous learning and professional development.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing competing priorities
- Working effectively with global teams and stakeholders, often across different time zones
- Keeping up-to-date with industry trends and best practices in marketing and communications
- Adapting to changes in the market, competition, or company strategy
- Balancing work-life balance while working in a hybrid or remote work arrangement
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication and collaboration, a customer-centric mindset, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Marketing Manager - Pharmaceuticals
- Focuses on the marketing of pharmaceutical products, rather than the inspection equipment and solutions offered by KÖRBER
- May have a more narrow scope of responsibilities, focused on a specific product or product line
- Senior Marketing Communications Manager - B2B Technology
- May have a broader scope of responsibilities, covering multiple business units or regions
- Requires more senior-level experience and leadership skills
- Marketing Specialist - Events
- Focuses primarily on event planning and management, rather than the end-to-end marketing and communications process
- May have a more limited scope of responsibilities, focused on a specific aspect of event management
ASSUMPTION: This role offers a unique blend of marketing and communications responsibilities, with a focus on the inspection business within the pharmaceutical industry. Comparable roles may have a narrower or broader scope of responsibilities, or focus on a specific aspect of marketing or communications.
📝 Sample Projects
- Developing and executing a go-to-market campaign for a new inspection product, including market research, competitive analysis, messaging, and channel strategy
- Planning and executing a global customer event, including vendor management, logistics, and on-site support
- Creating and implementing a content strategy for the inspection business, including messaging, tone of voice, and channel-specific content creation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to tactical implementation and management.
❓ Key Questions to Ask During Interview
- Can you describe the marketing and communications team structure, and how this role fits within it?
- How does this role collaborate with sales and product management, and what are the key priorities for the first 90 days?
- What are the key challenges facing the inspection business, and how can this role contribute to addressing them?
- How does KÖRBER support the professional development and growth of its marketing and communications team members?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the KÖRBER job portal
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to manage multiple projects simultaneously
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
