📌 Core Information
🔹 Job Title: Marketing Communications Specialist
🔹 Company: CytoTronics, Inc.
🔹 Location: Boston, Massachusetts
🔹 Job Type: Full-time, Hybrid (5 days/week in the office)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: On-site (with flexible work-from-home possibility)
🚀 Job Overview
Key aspects of this role include:
- Partnering with marketing and product teams to develop engaging content and execute metric-driven demand generation programs.
- Choreographing dynamic automated lead nurturing programs to build and engage the customer base.
- Creating impactful campaigns and adjusting programs dynamically to achieve desired outcomes.
- Working with internal team members and vendors to create memorable graphic, video, and print assets for mixed media campaigns.
- Monitoring campaign performance and collaborating with teams to build effective prospect engagement programs.
ASSUMPTION: This role requires a high level of self-motivation, adaptability, and strong communication skills to thrive in a fast-paced, high-tech environment.
📋 Key Responsibilities
✅ Develop memorable content and execute demand generation programs to build and engage the customer base.
✅ Choreograph dynamic automated lead nurturing programs to qualify leads for the sales team.
✅ Create compelling campaigns and adjust programs dynamically to achieve desired outcomes.
✅ Work with internal team members and vendors to create graphic, video, and print assets for mixed media campaigns.
✅ Monitor campaign performance and collaborate with teams to build effective prospect engagement programs.
✅ Manage multiple projects towards ambitious deadlines in a fast-paced environment.
ASSUMPTION: This role may require occasional event management and travel to industry events or conferences.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent preferably in marketing, business, or advertising.
Experience: 2-4 years of product marketing experience in a fast-paced high-tech company.
Required Skills:
- Proficient in marketing automation tools (HubSpot preferred) for lead generation program design, implementation, and tracking.
- Experience collaborating with marketing, product, and sales teams to build effective prospect engagement programs.
- Excellent time management skills and ability to prioritize workload effectively.
- Proficient in WordPress, SEO, Google Ad trends, and social media.
- Strong graphic design, video production, and print asset creation skills.
Preferred Skills:
- Experience with event management.
- Fluency in a second language (beneficial but not required).
ASSUMPTION: Candidates with experience in the biotech or life sciences industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 per year (based on experience and industry standards for the Boston area)
Benefits:
- Health insurance including Medical (PPO), Dental, and Vision – 100% paid by the company for employees and their families
- Basic Life/AD&D insurance for employees and their families
- 401k Retirement Savings Plan with employer matching
- Health Savings Account (HSA) and Flexible Spending Account (FSA) available
- Open Paid Time Off with no hard limits on vacation time
- 12 company-paid holidays annually
- Mental health resources available (including counseling sessions and EAP)
- 12 weeks of fully paid parental leave
Working Hours: Full-time, 40 hours per week, with flexible work-from-home possibility
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Boston area and the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Biotech & Life Sciences
Company Size: Small (less than 50 employees)
Founded: 2021
Company Description:
- CytoTronics is transforming cell biology discovery with its high-throughput, semiconductor-based platforms.
- The company provides live cell insights with single-cell resolution across all cell types using its Pixel systems.
- CytoTronics seamlessly integrates semiconductors with conventional microplates, unlocking multi-modal electrical, electrochemical, and electrophysiological capabilities.
Company Specialties:
- Cell biology discovery
- Semiconductor-based platforms
- Live cell insights
- Single-cell resolution
- Multi-modal electrical, electrochemical, and electrophysiological capabilities
Company Website: www.cytotronics.com
ASSUMPTION: CytoTronics is a young, innovative company with a strong focus on cutting-edge technology and scientific research.
📊 Role Analysis
Career Level: Mid-level (2-4 years of experience)
Reporting Structure: Reports to the Director of Marketing
Work Arrangement: Hybrid (5 days/week in the office, with flexible work-from-home possibility)
Growth Opportunities:
- Potential career progression to a senior marketing role as the company grows.
- Opportunities to work on diverse projects and campaigns, expanding skills and knowledge.
- Chance to contribute to the development and launch of new products and features.
ASSUMPTION: This role offers significant growth potential as CytoTronics continues to expand and innovate in the biotech industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 38 Wareham St Southend, Boston (moving to 12 Farnworth St Boston in March 2025)
Geographic Context:
- Boston is a vibrant, multicultural city known for its rich history, world-class universities, and thriving biotech industry.
- The South End neighborhood is a trendy, artsy area with numerous restaurants, shops, and cultural attractions.
- CytoTronics' offices are conveniently located near public transportation, making it easy for employees to commute.
Work Schedule: Full-time, 40 hours per week, with flexible work-from-home possibility
ASSUMPTION: The work environment at CytoTronics is dynamic, collaborative, and focused on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit.
- In-depth interview with the Director of Marketing to discuss the role, responsibilities, and qualifications.
- Skills assessment or case study to evaluate problem-solving and strategic thinking abilities.
- Final interview with key stakeholders to ensure a strong fit for the team and company culture.
Key Assessment Areas:
- Communication skills and ability to work effectively with cross-functional teams.
- Problem-solving and strategic thinking abilities.
- Understanding of marketing automation tools and demand generation strategies.
- Cultural fit and alignment with CytoTronics' mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of CytoTronics' mission and how your background aligns with the company's goals.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Showcase your portfolio or examples of your work, if applicable, to illustrate your creativity and technical skills.
ATS Keywords: Marketing Communications Specialist, Product Marketing, Lead Generation, Marketing Automation, Demand Generation, Campaign Management, Content Creation, Graphic Design, Video Production, Print Assets, Time Management, Collaboration, Biotech, Life Sciences
ASSUMPTION: CytoTronics uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the visibility of your application.
🛠️ Tools & Technologies
- HubSpot (or similar marketing automation platform)
- WordPress
- SEO tools (e.g., SEMrush, Ahrefs)
- Google Ads
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Video production tools (e.g., iMovie, Adobe Premiere Pro)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation: CytoTronics values creativity, curiosity, and a passion for pushing the boundaries of biotech research.
- Collaboration: The company fosters a collaborative work environment where team members support and learn from one another.
- Integrity: CytoTronics is committed to maintaining the highest ethical standards in all aspects of its business.
Work Style:
- Fast-paced: CytoTronics operates in a dynamic, fast-paced environment where employees must be adaptable and able to manage multiple projects simultaneously.
- Collaborative: The company values teamwork and encourages employees to contribute ideas and insights across departments.
- Innovative: CytoTronics encourages employees to think creatively and challenge the status quo to drive progress and growth.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you passionate about biotech and eager to contribute to cutting-edge research?
- Do you possess strong communication skills and the ability to work effectively with cross-functional teams?
ASSUMPTION: Candidates who align with CytoTronics' values and work style will be more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth startup environment may require adaptability and the ability to manage multiple projects simultaneously.
- Candidates may need to quickly learn and apply new tools and technologies to succeed in this role.
- Occasional travel to industry events or conferences may be required.
- The company's young age and small size may present unique challenges and opportunities for growth.
ASSUMPTION: These challenges can be overcome by candidates who are adaptable, proactive, and committed to learning and growth.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager or Demand Generation Specialist in a biotech or life sciences company.
- However, this role may have a stronger focus on content creation and graphic design than similar positions in other industries.
- Career progression in this role may lead to senior marketing positions or other leadership roles within the company.
ASSUMPTION: Candidates should research similar roles in the biotech industry to better understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Developing a comprehensive content marketing strategy to engage and educate customers about CytoTronics' platforms.
- Creating visually appealing graphic and video assets to promote the company's products and services at industry events and conferences.
- Managing a lead nurturing campaign to qualify leads for the sales team and drive revenue growth.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Communications Specialist may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as product and sales, to achieve company goals?
- What are the most significant challenges facing the company, and how can this role help address them?
- How does CytoTronics support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Showcase your portfolio or examples of your work, if applicable, to illustrate your creativity and technical skills.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
