📌 Core Information
🔹 Job Title: Marketing Communications Specialist
🔹 Company: Abbott
🔹 Location: Santa Rosa, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing communication strategies
- Creating and writing high-quality content for various marketing materials
- Designing and producing visual materials
- Collaborating with cross-functional teams
- Managing and maintaining the company's visual identity
ASSUMPTION: This role requires a strong balance of creative and strategic thinking, with a focus on driving brand awareness and engagement.
📋 Key Responsibilities
✅ Developing and implementing marketing communication strategies to enhance brand awareness and engagement
✅ Creating and writing high-quality content for various marketing materials, including brochures, newsletters, social media posts, and website content
✅ Designing and producing visual materials such as advertisements, posters, pamphlets, packages, and labels
✅ Collaborating with cross-functional teams to ensure consistent messaging and branding across all marketing channels
✅ Managing and maintaining the company's visual identity and ensuring all materials align with brand guidelines
✅ Conducting market research to understand target audiences and develop effective positioning strategies
✅ Monitoring and analyzing the performance of marketing campaigns and adjusting strategies as needed
✅ Staying up to date with industry trends and best practices in marketing communications and graphic design
✅ Supporting the planning and implementation of branding and communications projects in various areas
✅ Planning, creating, and producing marketing, advertising, sales promotional materials, and digital tools to support brand strategies and marketing objectives
ASSUMPTION: This role involves a mix of creative, strategic, and analytical tasks, with a focus on driving brand engagement and awareness.
🎯 Required Qualifications
Education: Bachelor's degree from four-year college or university in Marketing, Communications, Graphic Design, or a related field
Experience: Eight years of related experience or equivalent combination of education and experience
Required Skills:
- Proven experience in marketing communications, content creation, and graphic design
Preferred Skills:
- Drug testing industry knowledge
- Criminal justice or treatment market knowledge
- Advanced-level proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Excellent understanding of marketing principles and product positioning
- Ability to conduct market research and analyze data to inform marketing strategies
- Experience with digital marketing strategies and tools
ASSUMPTION: Candidates with a strong background in marketing communications and graphic design, along with relevant industry knowledge, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $86,700.00 - $173,300.00 per year
Benefits:
- Career development with an international company
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists
Working Hours: Standard, with occasional travel (5% of the time)
ASSUMPTION: The salary range provided is based on industry standards for this role and experience level. Benefits are comprehensive and designed to support employees' health and financial well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on diagnostics, medical devices, nutritional and branded generic medicines. The company serves customers in over 160 countries worldwide.
Company Size: Abbott is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and development within the organization.
Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
- Abbott is committed to improving lives through its innovative technologies and services
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Abbott's size and global presence offer applicants a wide range of career opportunities and growth potential.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of creative and strategic skills, as well as relevant industry experience.
Reporting Structure: The Marketing Communications Specialist will report to the Marketing Manager within the Toxicology Business Unit.
Work Arrangement: This is an on-site position, with occasional travel (5% of the time).
Growth Opportunities:
- Progression to a senior marketing communications role or management position within the company
- Expansion into other business units or geographic regions
- Development of leadership and strategic skills through mentorship and training programs
ASSUMPTION: This role offers opportunities for career growth and development within Abbott's marketing and communications functions.
🌍 Location & Work Environment
Office Type: Abbott's Santa Rosa office is a professional, on-site work environment.
Office Location(s): 3700-3730 Westwind Blvd., Santa Rosa, California, United States
Geographic Context:
- Santa Rosa is located in Sonoma County, California, approximately 55 miles north of San Francisco
- The area offers a mix of urban and rural living, with access to outdoor recreation, cultural attractions, and a mild Mediterranean climate
- Sonoma County is known for its wine production, with over 60,000 acres of vineyards and more than 400 wineries
Work Schedule: Standard, with occasional travel (5% of the time)
ASSUMPTION: The Santa Rosa office provides a professional work environment, with opportunities for collaboration and growth within the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Candidates' marketing and communications skills and experience
- Portfolio and case study presentations
- Cultural fit and alignment with Abbott's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communications experience and skills
- Prepare a portfolio showcasing your best work, including both creative and strategic pieces
- Research Abbott's marketing and communications strategies to demonstrate your understanding of the company and its goals
- Practice common marketing and communications interview questions and be prepared to discuss your approach to various scenarios
ATS Keywords: Marketing Communications, Content Creation, Graphic Design, Brand Management, Marketing Strategy, Campaign Development, Market Research, Digital Marketing, Adobe Creative Suite, Microsoft Office Suite
ASSUMPTION: Abbott's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
ASSUMPTION: Candidates should have proficiency in industry-standard marketing and graphic design tools, as well as an understanding of marketing automation and analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Caring
- Integrity
- Quality
- Performance
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and responsive to changing market environments and customer needs
Self-Assessment Questions:
- How do you align with Abbott's core values, particularly in the context of this role?
- How do you approach working in a collaborative, team-oriented environment, and what specific examples can you provide?
- How do you balance creative and strategic thinking in your approach to marketing and communications?
ASSUMPTION: Abbott values candidates who demonstrate a strong cultural fit, with a focus on innovation, caring, integrity, quality, and performance.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Adapting to changing market trends and customer needs
- Collaborating effectively with cross-functional teams and stakeholders
- Working in a highly regulated industry (drug testing) with strict compliance requirements
ASSUMPTION: These challenges require strong project management, adaptability, collaboration, and attention to detail.
📈 Similar Roles Comparison
- Compared to other marketing communications roles, this position places a greater emphasis on graphic design and visual materials
- Industry-specific context: The Toxicology Business Unit focuses on the government criminal justice and treatment market, requiring an understanding of unique regulatory and customer needs
- Career path comparison: This role offers opportunities for growth into senior marketing communications or management positions within Abbott
ASSUMPTION: Understanding the unique aspects of this role and its industry context is crucial for successful applicants.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new product launch, including advertising, promotional materials, and digital content
- Creating a brand style guide and ensuring consistent application across all marketing channels
- Conducting market research and analyzing data to inform positioning strategies and campaign development
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for the Toxicology Business Unit?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What opportunities are there for professional development and growth within Abbott's marketing and communications functions?
- How does Abbott support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and communications experience and skills
- Prepare a portfolio showcasing your best work, including both creative and strategic pieces
- Research Abbott's marketing and communications strategies to demonstrate your understanding of the company and its goals
- Practice common marketing and communications interview questions and be prepared to discuss your approach to various scenarios
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
