📌 Core Information
🔹 Job Title: Marketing Communications Specialist
🔹 Company: Abbott
🔹 Location: Santa Rosa, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing communication strategies
- Creating high-quality content for various marketing materials
- Designing visually appealing materials for multiple channels
- Collaborating with cross-functional teams to ensure consistent branding
- Conducting market research to understand target audiences
ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on understanding and engaging target audiences.
📋 Key Responsibilities
✅ Develop and implement marketing communication strategies to enhance brand awareness and engagement
✅ Create and write high-quality content for various marketing materials, including brochures, newsletters, social media posts, and website content
✅ Design and produce visual materials such as advertisements, posters, pamphlets, packages, and labels
✅ Collaborate with cross-functional teams to ensure consistent messaging and branding across all marketing channels
✅ Manage and maintain the company's visual identity and ensure all materials align with brand guidelines
✅ Conduct market research to understand target audiences and develop effective positioning strategies
✅ Monitor and analyze the performance of marketing campaigns and adjust strategies as needed
✅ Stay up to date with industry trends and best practices in marketing communications and graphic design
✅ Support the planning and implementation of branding and communications projects in various areas, including advertising, promotional programs, trade shows, digital, and mobile communications
✅ Plan, create, and produce marketing, advertising, sales promotional materials, and digital tools to support brand strategies and marketing objectives
ASSUMPTION: This role involves a mix of creative, analytical, and project management skills, with a strong focus on collaboration and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree from four-year college or university in Marketing, Communications, Graphic Design, or a related field
Experience: Eight years of related experience or equivalent combination of education and experience
Required Skills:
- Proven experience in marketing communications, content creation, and graphic design
- Excellent communication and writing skills
- Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
Preferred Skills:
- Drug testing industry knowledge
- Criminal justice or treatment market knowledge
- Excellent understanding of marketing principles and product positioning
- Ability to conduct market research and analyze data to inform marketing strategies
- Experience with digital marketing strategies and tools
ASSUMPTION: While the role requires a specific degree and years of experience, the company may consider equivalent combinations of education and experience for qualified candidates.
💰 Compensation & Benefits
Salary Range: $86,700.00 - $173,300.00 per year
Benefits:
- Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
- Excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit
Working Hours: Standard, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for this role and experience level. The benefits listed are subject to change and may vary based on the employee's location and position.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on diagnostics, medical devices, nutritionals, and branded generic medicines. The company serves people in more than 160 countries worldwide.
Company Size: Abbott is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines
- Abbott's 114,000 colleagues serve people in more than 160 countries
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Abbott's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various aspects of the healthcare industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Marketing Communications Specialist will likely report to the Marketing Manager or Director within the Toxicology Business Unit.
Work Arrangement: This is an on-site position, with the expectation of working from the company's office in Santa Rosa, California, for the majority of the time.
Growth Opportunities:
- As Abbott is a large corporation, there may be opportunities for internal transfers or promotions within the marketing department or other business units
- The company offers various training and development programs to help employees grow professionally
- With experience and strong performance, candidates may advance to senior roles within the marketing team or take on leadership positions
ASSUMPTION: Given Abbott's size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Abbott's Santa Rosa office is a corporate environment, with a mix of open-plan and private workspaces.
Office Location(s): 3700-3730 Westwind Blvd., Santa Rosa, California
Geographic Context:
- Santa Rosa is located in Sonoma County, California, approximately 55 miles north of San Francisco
- The area offers a mix of urban and rural living, with access to outdoor activities, cultural attractions, and a strong local food and wine scene
- Santa Rosa has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: The standard workweek is Monday through Friday, with the expectation of working 40 hours per week. The role may require occasional travel, up to 5% of the time.
ASSUMPTION: The work environment at Abbott's Santa Rosa office is professional and collaborative, with a focus on driving results and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or HR representative
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication and writing skills
- Graphic design and Adobe Creative Suite proficiency
- Marketing strategy and campaign development
- Understanding of the drug testing industry and target market
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Abbott's mission, values, and the specific needs of the Toxicology Business Unit
- Prepare examples of your marketing communications work, including both creative and strategic aspects
ATS Keywords: Marketing Communications, Content Creation, Graphic Design, Marketing Strategy, Drug Testing Industry, Target Market, Adobe Creative Suite
ASSUMPTION: Abbott's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The tools and technologies listed are commonly used in marketing communications roles and may vary based on the specific needs of the project or team.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Responsibility
- Innovation
- Collaboration
- Performance
- Patient Focus
Work Style:
- Abbott values a diverse and inclusive work environment, with a focus on leveraging the unique strengths and perspectives of its employees
- The company encourages open communication, collaboration, and continuous learning
- Abbott's work style is professional and results-driven, with a strong emphasis on teamwork and accountability
Self-Assessment Questions:
- Do you align with Abbott's core values, particularly in terms of integrity, quality, and patient focus?
- Are you comfortable working in a collaborative, team-based environment, with a focus on driving results?
- Do you have a strong work ethic and a commitment to continuous learning and improvement?
ASSUMPTION: Abbott's culture is professional, inclusive, and focused on driving results through collaboration and continuous improvement.
⚠️ Potential Challenges
- The role may require occasional travel, up to 5% of the time, which may be challenging for candidates who prefer a fully remote or on-site work arrangement
- Abbott's large size and global presence may present opportunities for career growth and development, but it may also require candidates to navigate complex organizational structures and processes
- The role involves working with various stakeholders, including cross-functional teams, external vendors, and clients, which may present communication and collaboration challenges
- The drug testing industry and target market may have unique regulations, compliance requirements, and cultural considerations that candidates should be aware of
ASSUMPTION: While Abbott offers numerous opportunities and benefits, candidates should be aware of the potential challenges that may arise in a large, global corporation.
📈 Similar Roles Comparison
- Compared to other marketing communications roles, this position may have a stronger focus on the drug testing industry and target market, requiring candidates to have relevant knowledge and experience
- Abbott's large size and global presence may offer more opportunities for career growth and development than smaller organizations, but it may also present more complex organizational structures and processes
- This role may have a more strategic focus than other marketing communications positions, with a greater emphasis on developing and implementing marketing strategies and campaigns
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their skills, experiences, and career goals when comparing it to similar positions.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new drug testing product, including creating campaign materials, coordinating with external vendors, and managing project timelines
- Conducting market research to understand the needs and preferences of target audiences, and using that information to inform marketing strategies and positioning
- Creating and maintaining brand guidelines and style guides to ensure consistent branding across all marketing materials and channels
ASSUMPTION: The sample projects listed are intended to provide candidates with an understanding of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Toxicology Business Unit, and how this role fits into the team?
- What are the key priorities and goals for this role in the first 90 days, and how will my performance be measured against these objectives?
- How does Abbott support the professional development and growth of its marketing communications team members?
- What are the most challenging aspects of working in the drug testing industry, and how does Abbott address these challenges?
- How does Abbott foster a culture of innovation and continuous improvement within its marketing communications team?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your marketing communications work, including both creative and strategic aspects
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
