📌 Core Information
🔹 Job Title: Marketing Communications Team Leader 2
🔹 Company: Central Group
🔹 Location: Thailand
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and implementing marketing communications strategies
- Monitoring operations and managing events
- Analyzing performance and coordinating with external vendors
- Leading and developing a team
ASSUMPTION: This role requires a balance of strategic planning, hands-on execution, and team leadership. It's ideal for a seasoned marketing professional looking to take the next step in their career.
📋 Key Responsibilities
✅ Develop and implement marketing communications strategies to attract target audiences effectively
✅ Monitor and manage marketing communications operations, including promotional campaigns, public relations, and corporate image
✅ Manage events such as trade shows, seminars, and industry exhibitions
✅ Analyze communication activity, campaign, and media performance to drive improvement
✅ Coordinate with external vendors and agencies to ensure effective work and meet organizational requirements, deadlines, and budget
✅ Prepare summary reports of overall marketing communications to propose to the supervisor
✅ Stay updated with current marketing trends to improve team performance
✅ Lead, mentor, and develop subordinates to ensure effective performance and promotion preparation
ASSUMPTION: This role involves a mix of strategic planning, event management, vendor coordination, and team leadership. Strong communication and analytical skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: Minimum of 3-5 years in marketing communications, including 1-3 years of team management experience
Required Skills:
- Proven experience in marketing, marketing communications, and digital marketing
- Strong data analysis skills
- Excellent communication and coordination skills
- Creativity and the ability to manage multiple projects simultaneously
- Fluency in English
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the Thai retail market
ASSUMPTION: Candidates should have a solid background in marketing communications, team management experience, and strong analytical and communication skills.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Thailand typically falls between 500,000 THB and 800,000 THB per year, based on experience and qualifications. This is an estimate and the actual salary may vary.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Opportunities for professional development
Working Hours: Full-time (40 hours per week), with flexibility for event management and project needs
ASSUMPTION: The salary range is based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Central Group is a leading retail and service business in Thailand, with a diverse portfolio of investments in retail, property development, hospitality, and food & beverage industries.
Company Size: Central Group has over 220,000 domestic and international employees, providing ample opportunities for career growth and development.
Founded: Central Group was founded in 1927 and has since grown to become one of the largest and most respected companies in Thailand.
Company Description:
- Central Group is committed to creating quality products and services that differentiate its brands and provide unique experiences for consumers.
- The company focuses on core businesses and brands, striving to be the number one choice in each segment.
- Central Group continues to strengthen its position in the marketplace, both domestically and internationally, with branches in Thailand, Italy, Denmark, Indonesia, and Vietnam.
Company Specialties:
- Franchise
- Property development
- Hospitality
- Food and beverage industries
- Retail
- E-commerce
- Digital marketing
- Creative
- HR and IT
Company Website: http://www.centralgroup.com
ASSUMPTION: Central Group's diverse portfolio and extensive experience in the market make it an attractive employer for candidates seeking growth and development opportunities.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional seeking to advance their career in marketing communications and team leadership.
Reporting Structure: The Marketing Communications Team Leader reports directly to the Marketing Communications Manager.
Work Arrangement: This is an on-site role with flexible working hours to accommodate event management and project needs.
Growth Opportunities:
- Progression to a senior leadership role within the marketing communications department
- Expansion into other areas of the business, such as retail management or hospitality
- International assignments, given Central Group's global presence
ASSUMPTION: This role offers significant growth potential for the right candidate, given Central Group's size and diverse portfolio.
🌍 Location & Work Environment
Office Type: Central Group's headquarters is located in Bangkok, Thailand, with additional offices throughout the country and internationally.
Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH
Geographic Context:
- Bangkok is a bustling city with a vibrant retail industry and numerous opportunities for professional growth and development.
- The office is located in the Silom area, a major commercial district with easy access to public transportation and amenities.
- Thailand offers a tropical climate, rich culture, and diverse cuisine, providing a unique work environment for expats.
Work Schedule: Full-time (40 hours per week), with flexibility for event management and project needs
ASSUMPTION: The work environment is dynamic and fast-paced, with opportunities for international travel and exposure to diverse markets.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- In-person interview with the hiring manager and team members
- Final interview with the Marketing Communications Manager
Key Assessment Areas:
- Marketing communications strategy and planning
- Event management and coordination
- Vendor management and negotiation
- Team leadership and development
- Communication and presentation skills
Application Tips:
- Highlight relevant marketing communications experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Central Group's business and your fit for the role
- Prepare examples of successful marketing campaigns and events you've managed
- Research Central Group's competitors and market position to show your industry knowledge
ATS Keywords: Marketing communications, team leadership, event management, vendor coordination, data analysis, campaign planning, public relations, promotional campaigns, social media
ASSUMPTION: Central Group's application process is competitive, and candidates should demonstrate their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools and data analysis platforms is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Quality: Central Group strives to provide high-quality products and services that differentiate its brands
- Commitment: The company is committed to being the number one choice in each segment of its core businesses
- Differentiation: Central Group focuses on creating unique brand experiences through quality products and services
Work Style:
- Dynamic and fast-paced work environment
- Collaborative team culture
- Opportunities for international travel and exposure to diverse markets
Self-Assessment Questions:
- Do you have a proven track record in marketing communications and team leadership?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong communication and analytical skills?
- Are you committed to delivering high-quality results and driving brand differentiation?
ASSUMPTION: Candidates should assess their fit with Central Group's values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing strategic planning with hands-on event management
- Adapting to a fast-paced, dynamic work environment
- Navigating a large, complex organization with numerous departments and stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and adaptability skills.
📈 Similar Roles Comparison
- Marketing Communications Manager: This role is a step up from the Marketing Communications Team Leader, with more strategic responsibilities and less hands-on event management
- Event Manager: This role focuses solely on event planning and coordination, whereas the Marketing Communications Team Leader has a broader scope of responsibilities
- Marketing Specialist: This role is more focused on tactical marketing execution and less on strategic planning and team leadership
ASSUMPTION: Candidates should consider their career goals and preferences when comparing similar roles.
📝 Sample Projects
- Planning and executing a successful trade show or industry exhibition
- Developing and implementing a social media marketing campaign to increase brand awareness and engagement
- Analyzing campaign performance data to optimize future marketing efforts
- Managing a team to deliver a high-quality promotional campaign or event
ASSUMPTION: These sample projects demonstrate the key responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing communications strategy for the company?
- What opportunities are there for professional development and growth within the department and the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their fit with the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing communications experience and achievements
- Write a cover letter that demonstrates your understanding of Central Group's business and your fit for the role
- Prepare examples of successful marketing campaigns and events you've managed
- Follow up with the HR department two weeks after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
