📌 Core Information
🔹 Job Title: Marketing Content Designer
🔹 Company: TAL
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, 12-month fixed-term contract
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Bringing TAL's brand to life through creative storytelling and impactful design
- Collaborating with stakeholders to develop strategic design solutions
- Producing visually compelling content across print, digital, and social media channels
- Simplifying complex life insurance concepts into engaging and educational content
- Managing multiple projects simultaneously while maintaining speed, accuracy, and attention to detail
ASSUMPTION: This role requires a strong balance of creativity, technical skills, and project management abilities. The successful candidate will thrive in a fast-paced environment and be comfortable working with diverse stakeholders.
📋 Key Responsibilities
✅ Collaborate with stakeholders and copywriters to understand briefs, brainstorm ideas, and develop strategic design solutions aligned with brand guidelines
✅ Design and produce visually compelling content across print and digital channels, including PowerPoint presentations, infographics, and marketing collateral
✅ Code responsive HTML emails and support SEO- and CX-optimised web design in partnership with internal teams
✅ Manage multiple projects simultaneously, adapting design styles by brand and channel while maintaining speed, accuracy, and attention to detail
✅ Review and refine design work based on feedback, ensuring accuracy and quality throughout the production process
ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design or a related field
Experience: Proven experience in graphic design, with a strong portfolio demonstrating work across print and digital media
Required Skills:
- Qualifications in Graphic Design with strong proficiency in HTML and CSS
- Advanced skills in Adobe Creative Cloud and Figma
- Experience designing for print, web, and digital channels
- Meticulous attention to detail and excellent organisational skills
Preferred Skills:
- Experience with responsive design and email marketing
- Knowledge of life insurance industry
ASSUMPTION: Candidates with a strong portfolio showcasing both creative and technical expertise will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: AU$75,000 - AU$90,000 per annum (based on experience level and industry standards for a Marketing Content Designer in Sydney)
Benefits:
- Flexible work options
- Free on-site gym with classes
- Inclusive employer with diversity and reconciliation initiatives
Working Hours: Full-time, 37.5 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Content Designer in Sydney. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 1,001-5,000 employees
Founded: 1853 (as part of the Dai-ichi Life Group)
Company Description:
- TAL is Australia's leading life insurance specialist, protecting people, not things
- Offers life insurance through direct to consumer, financial advisers, and group/workplace superannuation schemes
- Part of the Dai-ichi Life Group, one of the world’s largest insurance groups
Company Specialties:
- Income Protection/Salary Continuance Cover
- Term Life Cover
- Total and Permanent Disability Cover
- Funeral Expenses Cover
- Critical Illness Cover
- and Life Insurance
Company Website: www.tal.com.au
ASSUMPTION: TAL's focus on protecting Australians and its commitment to inclusion and diversity make it an attractive employer for candidates seeking a meaningful impact on people's lives.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports to the Content Manager within the Marketing team
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential career progression into senior content or design roles
- Opportunities to work on diverse projects and collaborate with various teams
- Access to learning and development opportunities within the company
ASSUMPTION: This role offers a good balance of creative and technical work, with opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site gym and amenities
Office Location(s): 363 George Street, Sydney, New South Wales, Australia
Geographic Context:
- Sydney is Australia's largest city, offering a vibrant cultural scene, diverse neighborhoods, and beautiful beaches
- The central business district (CBD) is well-connected by public transportation
- TAL's office is located in the heart of the CBD, close to shops, restaurants, and parks
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexible start and finish times
ASSUMPTION: The hybrid work arrangement and central location make this role accessible and appealing to a wide range of candidates.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Content Manager and a team member
- Portfolio review and case study presentation (if applicable)
- Final interview with the Head of Marketing
Key Assessment Areas:
- Portfolio and design skills
- Technical proficiency in Adobe Creative Cloud and Figma
- Communication and collaboration skills
- Problem-solving and adaptability
- Alignment with TAL's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a strong portfolio showcasing your best work across print and digital media
- Research TAL's brand and values to demonstrate your alignment with the company
- Practice your case study presentation (if applicable) to showcase your problem-solving skills
ATS Keywords: Graphic Design, HTML, CSS, Adobe Creative Cloud, Figma, Print Design, Digital Design, Marketing Content, Brand Guidelines, Stakeholder Collaboration, Project Management
ASSUMPTION: TAL's application process is designed to assess candidates' technical skills, creativity, and cultural fit within the organization.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Figma
- HTML and CSS
- Microsoft Office Suite (PowerPoint)
- SEO and CX optimization tools
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Collaborative
- Accountable
- Adaptable
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you incorporate TAL's brand values into your design work?
- Can you describe a time when you had to adapt your design approach to meet a client's needs?
- How do you ensure that your designs are accessible and inclusive for all users?
ASSUMPTION: Candidates who can demonstrate a strong fit with TAL's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Balancing creative and technical aspects of the role
- Working with diverse stakeholders and incorporating feedback
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike other marketing content roles, this position requires a strong balance of creative and technical skills, as well as project management abilities
- TAL's focus on protecting Australians and its commitment to inclusion and diversity set it apart from other insurance companies
- Career progression opportunities are available within the company, with potential growth into senior content or design roles
ASSUMPTION: Candidates should consider their fit with TAL's unique culture and the specific requirements of this role when comparing it to other opportunities.
📝 Sample Projects
- Redesigning TAL's annual report to improve accessibility and engagement
- Creating a series of infographics to explain complex life insurance concepts in a simple and relatable way
- Developing a responsive email marketing campaign to promote a new life insurance product
ASSUMPTION: These sample projects demonstrate the range of work and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does TAL support the professional development and growth of its employees?
- Can you provide an example of a successful marketing campaign and the role that design played in its success?
- How does TAL measure the success of its marketing content, and what metrics are most important for this role?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TAL job posting
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a strong portfolio showcasing your best work across print and digital media
- Practice your case study presentation (if applicable) to showcase your problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
