📌 Core Information
🔹 Job Title: Marketing Content Designer
🔹 Company: TAL
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with stakeholders to understand briefs and brainstorm ideas
- Developing strategic design solutions aligned with brand guidelines
- Designing and producing visually compelling content across print and digital channels
- Managing multiple projects simultaneously while maintaining speed, accuracy, and attention to detail
- Reviewing and refining design work based on feedback
ASSUMPTION: This role requires a high level of creativity, collaboration, and adaptability to work effectively in a fast-paced environment with multiple stakeholders.
📋 Key Responsibilities
✅ Collaborate with stakeholders and copywriters to understand briefs, brainstorm ideas, and develop strategic design solutions aligned with brand guidelines
✅ Design and produce visually compelling content across print and digital channels, including PowerPoint presentations, infographics, and marketing collateral
✅ Code responsive HTML emails and support SEO- and CX-optimised web design in partnership with internal teams
✅ Manage multiple projects simultaneously, adapting design styles by brand and channel while maintaining speed, accuracy, and attention to detail
✅ Review and refine design work based on feedback, ensuring accuracy and quality throughout the production process
ASSUMPTION: This role requires strong communication skills, the ability to work well under pressure, and a keen eye for detail.
🎯 Required Qualifications
Education: Qualifications in Graphic Design
Experience: Proven experience in graphic design, with a strong portfolio demonstrating work across print and digital media
Required Skills:
- Advanced skills in Adobe Creative Cloud and Figma
- Proficient in HTML and CSS
- Experience designing for print, web, and digital channels
- Meticulous attention to detail and excellent organisational skills
Preferred Skills:
- Experience with responsive design and email marketing
- Knowledge of SEO best practices
ASSUMPTION: Candidates with a strong portfolio showcasing both creative and technical expertise will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: AU$75,000 - AU$95,000 per annum (based on experience level and industry standards for a Marketing Content Designer in Sydney)
Benefits:
- Flexible work options
- Free on-site gym with classes
- Inclusive work environment with diversity and inclusion initiatives
- Opportunities for career growth and learning
Working Hours: Full-time (37.5 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Content Designer with 2-5 years of experience in Sydney. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 1,001-5,000 employees
Founded: 1853 (as part of Dai-ichi Life Group)
Company Description:
- TAL is Australia's leading life insurance specialist, protecting people, not things, for over 150 years
- Offers life insurance through direct to consumer, financial advisers, and group and workplace superannuation schemes
- Part of the Dai-ichi Life Group, one of the world’s largest insurance groups
Company Specialties:
- Income Protection/Salary Continuance Cover
- Term Life Cover
- Total and Permanent Disability Cover
- Funeral Expenses Cover
- Critical Illness Cover
- and Life Insurance
Company Website: http://www.tal.com.au
ASSUMPTION: TAL's focus on inclusion and supporting the career growth of its diverse workforce makes it an attractive employer for candidates seeking a supportive and inclusive work environment.
📊 Role Analysis
Career Level: Mid-level Marketing Content Designer
Reporting Structure: Reports to the Marketing Manager
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Progression to a Senior Marketing Content Designer role
- Expanding skills and expertise in digital marketing and content strategy
- Potential to work on high-impact projects with significant customer reach
ASSUMPTION: This role offers opportunities for career growth and skill development within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 363 George Street, Sydney, New South Wales, Australia
Geographic Context:
- Sydney is a vibrant, multicultural city with a high cost of living
- TAL's office is located in the central business district, offering easy access to public transportation, shops, and restaurants
- The office is close to Hyde Park and other green spaces
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexible start and finish times
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-person or virtual interview with the Marketing Manager and a team member
- Portfolio presentation and case study discussion
- Final interview with the Head of Marketing
Key Assessment Areas:
- Creativity and design skills
- Communication and collaboration skills
- Attention to detail and project management skills
- Alignment with TAL's brand and values
Application Tips:
- Highlight relevant experience and projects in your resume and portfolio that demonstrate your ability to create engaging content across multiple channels
- Tailor your cover letter to explain how your skills and experience make you a strong fit for this role and TAL's brand
- Prepare a portfolio showcasing your best work, including examples of print and digital designs, and be ready to discuss your design process and decisions
- Research TAL's brand and values, and be prepared to discuss how you can contribute to their success
ATS Keywords: Graphic Design, HTML, CSS, Adobe Creative Cloud, Figma, Print Design, Digital Design, Content Creation, Collaboration, Design Thinking, Attention to Detail, Organizational Skills, Project Management, Creative Storytelling, Visual Communication, Marketing, Brand Guidelines, Stakeholder Collaboration
ASSUMPTION: TAL uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the visibility of your application.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Figma
- HTML and CSS
- Microsoft Office (PowerPoint)
- Responsive design tools (e.g., Bootstrap)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Agile
- Accountable
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Detail-oriented and quality-focused
- Customer-focused and empathetic
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment with multiple stakeholders?
- Are you comfortable working with brand guidelines and adapting your design style to different brands and channels?
- Do you have strong communication skills and the ability to manage multiple projects simultaneously?
- Are you passionate about creating engaging content that connects with customers and inspires action?
ASSUMPTION: Candidates who align with TAL's values and work style will be more likely to succeed in this role and enjoy a positive work environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Adapting to changes in brand guidelines or project scope
- Working with stakeholders who have varying levels of design expertise
- Keeping up with industry trends and best practices in digital design and content creation
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Graphic Designer or Digital Designer role, but with a stronger focus on content creation and collaboration with stakeholders
- Compared to other marketing roles, this position requires a higher level of creativity and design skills, but less focus on strategic planning or campaign management
- Career progression from this role could lead to a Senior Marketing Content Designer or Marketing Manager position
ASSUMPTION: Understanding the differences and similarities between this role and related positions can help candidates determine if this role is the right fit for their career goals.
📝 Sample Projects
- Redesigning TAL's annual report to improve readability and engagement
- Creating a series of infographics to explain complex life insurance concepts in a simple and accessible way
- Designing and developing an email marketing campaign to promote a new life insurance product, including responsive HTML emails and landing pages
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from print design and content creation to digital design and email marketing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does TAL support the professional development and growth of its marketing content designers?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does TAL measure the success of its marketing content, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, including examples of print and digital designs, and be ready to discuss your design process and decisions
- If selected for an interview, be prepared to present your portfolio and discuss your design process and how you can contribute to TAL's success
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
