Marketing Content Strategist

📌 Core Information 🔹 Job Title: Marketing Content Strategist 🔹 Company: EPIC Insurance Brokers 🔹 Location: Hybrid - 3 days a week in the EPIC Atlanta (Sandy Springs) GA office, or San Ramon CA office 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 3, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing multi-channel content strategies that drive engagement and support business goals. - Managing editorial calendars, timelines, and content workflows. - Collaborating with internal and external stakeholders to align messaging and campaign goals. - Experience in content strategy, marketing communications, or editorial roles. - Brand storytelling skills with the ability to adapt tone and messaging for different audiences. - Proficient in using tools like Google Analytics, HubSpot, or similar platforms to track content performance. ASSUMPTION: This role requires a strong communicator with a passion for storytelling, data-driven decision-making, and cross-functional collaboration. The ideal candidate will be comfortable leading content discussions and influencing stakeholders at all levels. 📋 Key Responsibilities - Annual Marketing Calendar Ownership: Lead the development, maintenance, and execution of the full annual marketing content calendar in alignment with goals and key business milestones. - Content Oversight: Ensure a unified and recognizable brand voice across all content types and channels by upholding tone and messaging standards in alignment with established brand guidelines. Review content to maintain high standards of clarity, accuracy, and brand alignment. - Content Strategy Development: Define and evolve content strategies that support business goals, audience engagement, and brand positioning. - Executive Reporting & Insights: Prepare and present regular content performance reports and strategic insights to the C-suite, highlighting impact, trends, and opportunities for optimization. - Cross-Functional Collaboration: Partner with internal Marketing & Communications (MarCom) stakeholders, cross-departmental contacts as appropriate to ensure cohesive messaging and content integration across campaigns. - Performance Optimization: Use analytics tools to monitor content performance and inform iterative improvements in strategy and execution. ASSUMPTION: The Marketing Content Strategist will need to balance strategic thinking with tactical execution, ensuring content aligns with business objectives and resonates with target audiences. 🎯 Required Qualifications Education & Experience: - Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent professional experience). - 4+ years of experience in content strategy, marketing communications, or editorial roles. - Proven track record of developing and executing content strategies that drive engagement and support business goals. - Experience presenting to executive stakeholders and translating complex data into clear insights. - B2B industry experience. Insurance background a plus. Required Skills: - Strategic Content Planning: Ability to develop and manage a comprehensive, goal-aligned content calendar. - Storytelling & Messaging: Strong writing and editorial skills with a focus on clarity, consistency, and brand voice. - Strong communicator with the ability to clearly convey ideas and updates to diverse stakeholders. - Highly organized and detail-oriented, with excellent time management and multitasking abilities. - Collaborative team player who thrives in cross-functional environments. - Creative problem-solver who can adapt quickly to shifting priorities and deadlines. - Analytical thinker with the ability to interpret data and translate insights into actionable strategies. - Proactive and resourceful, with a continuous improvement mindset. - Cross-Functional Collaboration: Skilled at working with design, digital, and executive teams to align messaging and campaign goals. - Presenting & Reporting: Comfortable preparing and presenting strategic insights and performance reports to senior leadership. - Brand Stewardship: Deep understanding of brand tone, voice, and visual identity, with the ability to enforce consistency across all content. - Adaptability: Ability to pivot strategies based on performance data, market trends, and business needs. - Project Management: Strong organizational skills to manage multiple content initiatives and deadlines simultaneously. - Marketing Platforms: Awareness and experience with multi-channel marketing platforms and campaigns. - Marketing & Automation Platforms: Experience with HubSpot, Mailchimp, Constant Contact, or Salesforce Marketing Cloud is a plus. - Analytics & Reporting: Google Analytics, Meta Insights, LinkedIn Analytics, UTM tracking, native platform analytics. - Project Management & Collaboration: Trello, Asana, Monday.com, Slack, Wrike, Smartsheet, Brandfolder, or Microsoft Teams. - Strong knowledge of marketing concepts, best practices, and content standards across marketing channels and platforms. - Ability to prioritize and work in a fast-paced environment to meet tight deadlines in multiple areas. Preferred Skills: - Experience with Microsoft 360 Suite including PowerPoint; Canva or Adobe Creative Suite is a plus. - Knowledge of marketing concepts, best practices, and content standards across marketing channels and platforms. - Ability to prioritize and work in a fast-paced environment to meet tight deadlines in multiple areas. ASSUMPTION: Candidates should have strong organizational skills, attention to detail, and the ability to work independently and strategically. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for the role, experience level, and location) Benefits: - Generous Paid Time Off: - Managed PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days starting out for hourly/non-exempt employees; 12 company-observed paid holidays; 4 early-close days - Generous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave - Generous employee referral bonus program of $1,500 per hired referral - Employee recognition programs for demonstrating EPIC’s values plus additional employee recognition awards and programs (and trips!) - Professional growth & development: Mentorship Program, Tuition Reimbursement Program, Leadership Development - Unique benefits such as Pet Insurance, Cancer Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support - Additional benefits include (but are not limited to): 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs Working Hours: 40 hours per week, with flexibility for remote work ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights Company Context: Industry: Insurance Company Size: 1,001-5,000 employees Founded: 2007 Company Description: EPIC Insurance Brokers & Consultants is a unique and innovative retail risk management and employee benefits insurance brokerage and consulting firm founded in San Francisco, California, in 2007 with offices and leadership across the country. The company has a depth of industry expertise across key lines of insurance, including risk management, property and casualty, employee benefits, unique specialty program insurance, and private client services. Company Specialties: Risk Management Services, Employee and Executive Benefits Consulting, Property & Casualty Insurance Brokering, Private Client Services and Individual Risk Management, Claims Management and Advocacy, and Risk Control and Safety Program Consulting Company Website: EPIC Insurance Brokers & Consultants ASSUMPTION: EPIC Insurance Brokers & Consultants is known for its innovative approach to insurance brokerage and consulting, offering a wide range of services to meet the diverse needs of its clients. Role Analysis: Career Level: Mid-Career Reporting Structure: This role reports directly to the Marketing & Communications Director and collaborates with various internal and external stakeholders. Work Arrangement: Hybrid - 3 days a week in the EPIC Atlanta (Sandy Springs) GA office, or San Ramon CA office Growth Opportunities: - Potential to make a significant impact in a new role and contribute to the company's growth. - Opportunities to work with and learn from experienced marketing professionals. - Possibility to advance within the Marketing & Communications department or explore other areas of the business. ASSUMPTION: The Marketing Content Strategist role offers a unique opportunity for a mid-career professional to drive content strategy and execution, working closely with senior leadership and cross-functional teams. Location & Work Environment: Office Type: Hybrid (3 days a week in the office) Office Location(s): EPIC Atlanta (Sandy Springs) GA office, or San Ramon CA office Geographic Context: - Atlanta, Georgia: A bustling city with a diverse population, offering a mix of urban and suburban living options. Known for its vibrant cultural scene, sports teams, and numerous Fortune 500 companies. - San Ramon, California: A city in the San Francisco Bay Area, offering a blend of urban and suburban living. Known for its high-tech industry, outdoor activities, and proximity to San Francisco. Work Schedule: Flexible, with the expectation to work core business hours and be available for meetings as needed. ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, enabling employees to optimize their work environment for productivity and personal needs. Interview & Application Insights: Typical Process: 1. Online application review. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager. 4. Final interview with senior leadership. 5. Background check and offer extension. Key Assessment Areas: - Content strategy development and execution. - Data analysis and interpretation. - Communication and presentation skills. - Cultural fit and alignment with EPIC's values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment. - Familiarize yourself with EPIC's company culture and values, and be ready to discuss how your personal values align with theirs. ATS Keywords: Content strategy, marketing communications, editorial management, data analysis, cross-functional collaboration, project management, brand storytelling, performance optimization, strategic planning, analytics tools, presentation skills, organizational skills, creative problem-solving, attention to detail, adaptability ASSUMPTION: Applicants should be prepared to discuss their experience with content strategy, data analysis, and cross-functional collaboration, as well as their ability to adapt to new situations and learn from feedback. 🛠️ Tools & Technologies - Google Analytics - HubSpot - Microsoft 360 Suite (PowerPoint, Word, Excel) - Canva or Adobe Creative Suite (optional) - Project management tools (Trello, Asana, Monday.com, Slack, Wrike, Smartsheet, Brandfolder) - Marketing automation platforms (HubSpot, Mailchimp, Constant Contact, Salesforce Marketing Cloud) - Analytics & reporting tools (Google Analytics, Meta Insights, LinkedIn Analytics, UTM tracking, native platform analytics) ASSUMPTION: Familiarity with these tools is preferred, but EPIC is willing to provide training and support to help employees develop the necessary skills. 👔 Cultural Fit Considerations Company Values: - Owner mindset - Inspire trust - Think big - Drive results Work Style: - Collaborative and team-oriented, with a focus on cross-functional collaboration. - Results-driven, with a strong work ethic and commitment to excellence. - Adaptable and open to feedback, with a willingness to learn and grow in a dynamic environment. - Strong communicator, with the ability to clearly convey ideas and updates to diverse stakeholders. Self-Assessment Questions: 1. How do you align with EPIC's core values, specifically "Owner mindset" and "Think big"? 2. Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome? 3. How do you approach collaborating with cross-functional teams to ensure cohesive messaging and content integration across campaigns? ASSUMPTION: Applicants should be prepared to discuss their alignment with EPIC's core values and provide specific examples of their problem-solving skills, adaptability, and collaborative work style. ⚠️ Potential Challenges - Balancing strategic thinking with tactical execution to ensure content aligns with business objectives and resonates with target audiences. - Managing multiple content initiatives and deadlines simultaneously, requiring strong organizational skills and attention to detail. - Working in a fast-paced environment with shifting priorities and deadlines, necessitating adaptability and quick problem-solving skills. - Collaborating with various internal and external stakeholders, requiring strong communication and interpersonal skills. 📈 Similar Roles Comparison - Content Marketing Manager: Focuses more on day-to-day content creation and management, while this role emphasizes strategic planning and execution. - Marketing Communications Manager: Oversees the entire marketing communications function, whereas this role is specialized in content strategy and execution. - Brand Manager: Responsible for overall brand management, while this role concentrates on content strategy and messaging within the brand framework. ASSUMPTION: Applicants should be prepared to discuss how their skills and experiences make them a strong fit for this specialized content strategy role compared to similar marketing and communications positions. 📝 Sample Projects 1. Developing and executing a comprehensive content strategy for a product launch campaign, including blog posts, social media content, email newsletters, and press releases. 2. Analyzing content performance data to identify trends, optimize strategies, and improve overall engagement and conversion rates. 3. Collaborating with cross-functional teams to create and implement a content calendar that aligns with business goals and key milestones. ASSUMPTION: Applicants should be prepared to discuss their experience with content strategy development, data analysis, and cross-functional collaboration, as well as their ability to adapt to new situations and learn from feedback. ❓ Key Questions to Ask During Interview 1. What are the biggest challenges facing the marketing department currently, and how does this role address them? 2. How does this role collaborate with other marketing and communications team members, as well as stakeholders from other departments? 3. What are the key priorities for this role in the first 30-60-90 days? 4. How does EPIC support the professional growth and development of its employees? 5. What are the most important qualities and skills you're looking for in a candidate for this role? ASSUMPTION: Applicants should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific challenges facing EPIC's marketing department. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://job-boards.greenhouse.io/edgewoodpartnersinsurancecenter/jobs/8059068002). 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment. 4. Familiarize yourself with EPIC's company culture and values, and be ready to discuss how your personal values align with theirs. 5. Research industry trends and EPIC's competitors to demonstrate your knowledge of the insurance industry and EPIC's unique position within it. 6. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.