- Job Title: Marketing Coordinator (Customer Relationship Management)
- Company: LCBO
- Location: Toronto, Ontario, Canada (Hybrid)
- Job Type: Full-Time
- Category: Retail, Marketing
- Date Posted: April 11, 2025
- Experience Level: 2-3 years
- Remote Status: Hybrid (2 days on-site, 3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Executing and coordinating CRM email marketing initiatives
- Managing email campaign content, scheduling, and quality control
- Collaborating with internal and external partners
- Tracking campaign results and preparing reports
- Bilingualism (French) is preferred
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
- Campaign Coordination: Manage email calendar, maintain campaign documentation, and coordinate project deliverables.
- Content Planning: Assist in selecting themes, content, and offers for engaging and customer-focused email campaigns.
- Quality Control: Assess email creative design, proofread copy, and validate links and inventory availability.
- Partner Liaison: Collaborate with various internal and external partners, including Marketing, e-Commerce, Category, Content Team, Creative Studio, Customer Service, Customer Intelligence, CRM agency, and CRM technology provider.
- Campaign Reporting: Track campaign results, produce regular email reporting, and prepare results slides for presentations.
- Budget Tracking: Monitor CRM expenses and use FileMaker Pro to create dockets and work orders.
ASSUMPTION: This role involves a high degree of multitasking and requires strong attention to detail.
🎯 Required Qualifications
- Education: Related post-secondary education would be an asset.
- Experience: 2-3 years' experience in B2C email marketing or lifecycle management, including personalization and omni-channel customer journeys.
- Required Skills:
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Experience with CRM & marketing automation platforms (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud, Oracle Marketing Cloud/Eloqua)
- Strong written and verbal communication skills (bilingualism preferred)
- Superior project management and organizational skills
- Attention to detail and accuracy
- Strong problem-solving and analytical skills
- Exceptional interpersonal skills and collaboration abilities
- Preferred Skills:
- Experience with Adobe Analytics, Adobe Creative Suite, Microsoft Power BI, and FileMaker Pro
- Experience evaluating creative and copy and providing feedback to creative teams
- Budget tracking and variance reporting experience
ASSUMPTION: Candidates with experience in a retail environment or familiarity with LCBO's products and services may have an advantage.
💰 Compensation & Benefits
- Salary Range: CAD 40.06 - 43.81 per hour (based on LCBO's pay scale for this role)
- Benefits:
- Employee & Family Assistance Program
- Defined Benefit Pension
- Discounts on products and services via Workperks
- Comprehensive suite of additional benefits
ASSUMPTION: The salary range provided is an estimate based on LCBO's pay scale and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Retail (Liquor)
- Company Size: 5,001-10,000 employees
- Founded: 1927
- Company Description: LCBO aims to deliver remarkable experiences as the trusted destination for the world’s wines, beers, and spirits. They are a best-in-class, customer-first, responsible retailer and wholesaler, supporting local communities and delivering value to Ontarians.
- Company Specialties: Retail, Wholesale, Marketing, Customer Service
📊 Role Analysis
- Career Level: Mid-level marketing professional
- Reporting Structure: Reports to the CRM Marketing Manager
- Work Arrangement: Hybrid (2 days on-site, 3 days remote)
- Growth Opportunities: Potential career growth within LCBO's marketing department or related fields
🌍 Location & Work Environment
- Office Type: Hybrid (100 Queens Quay East, 9th Floor, Toronto)
- Office Location(s): Toronto, Ontario, Canada
- Geographic Context: Toronto is a multicultural city with a vibrant arts and entertainment scene, offering a high quality of life.
- Work Schedule: Full-time, Monday to Friday, with flexible hours and the opportunity to work remotely for part of the week.
💼 Interview & Application Insights
- Typical Process: Application review, phone or video screen, in-person interviews, and final decision.
- Key Assessment Areas: Communication skills, organizational skills, problem-solving abilities, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare examples of your email marketing campaigns and their results.
- Research LCBO's products, services, and marketing strategies to demonstrate your interest and understanding.
🛠️ Tools & Technologies
- Adobe Experience Cloud (Journey Optimizer, Target, Experience Manager)
- Salesforce Marketing Cloud
- Oracle Marketing Cloud/Eloqua
- Microsoft Office (Word, Excel, PowerPoint)
- Adobe Analytics, Adobe Creative Suite, Microsoft Power BI, FileMaker Pro (asset)
👔 Cultural Fit Considerations
- Company Values: Customer-centric, data-driven, collaborative, responsible, and accountable.
- Work Style: Fast-paced, detail-oriented, organized, and adaptable.
- Self-Assessment Questions:
- How do you ensure customer-centricity in your marketing strategies?
- Describe a time when you had to manage multiple projects with tight deadlines.
- How do you approach collaboration and cross-departmental relationships?
⚠️ Potential Challenges
- Managing multiple email campaigns simultaneously with tight deadlines.
- Coordinating with various internal and external partners.
- Ensuring accuracy and attention to detail in campaign execution and reporting.
📈 Similar Roles Comparison
- Marketing Specialist (CRM): More focused on CRM strategy and less on day-to-day campaign execution.
- Email Marketing Coordinator: Similar role with a focus on email marketing campaigns, but may not involve CRM or other marketing channels.
- Marketing Project Manager: More focused on project management and less on campaign execution and content planning.
📝 Sample Projects
- Coordinating a seasonal email marketing campaign, including content planning, asset coordination, quality control, and reporting.
- Managing a customer loyalty program, including email communications, promotions, and tracking customer engagement.
- Collaborating with the e-Commerce team to promote new product launches through targeted email campaigns.
❓ Key Questions to Ask During Interview
- How does this role fit into LCBO's overall marketing strategy?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does LCBO support the professional development of its marketing team members?
📌 Next Steps for Applicants
- Submit your application through the provided link by April 15, 2025.
- Customize your resume and cover letter to highlight relevant skills and experiences.
- Prepare examples of your email marketing campaigns and their results.
- Research LCBO's products, services, and marketing strategies to demonstrate your interest and understanding.
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking about next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
