Marketing CRM Manager

📌 Core Information

🔹 Job Title: Marketing CRM Manager

🔹 Company: TEKsystems

🔹 Location: Thomasville, NC

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing CRM strategies to drive revenue and enhance customer engagement
• Collaborating with sales and marketing teams to create targeted campaigns
• Analyzing customer data to identify trends and opportunities for personalized marketing campaigns
• Managing and maintaining customer segmentation and targeting processes

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on data-driven decision making and strong collaboration skills.

📋 Key Responsibilities

✅ Develop and implement Marketing CRM strategies and programs to drive revenue and enhance customer engagement and loyalty

✅ Collaborate with Sales and other members of the Marketing team to create and execute targeted campaigns that generate leads that turn into opportunities and revenue

✅ Analyze customer data and behavior to identify trends and opportunities for personalized marketing campaigns

✅ Monitor and measure the effectiveness and ROI of CRM campaigns and initiatives, using analytics to optimize performance

✅ Ensure the Marketing CRM system is effectively utilized, maintaining accurate and up-to-date prospect/contact records

✅ Manage and conduct monthly Net Promoter Score Surveys reporting to sr leadership

✅ Create reports and presentations on CRM activities and outcomes for sr leadership

✅ Provide training and support to team members on CRM tools and best practices

✅ Stay abreast of regulatory requirements, industry trends, and emerging technologies to continuously improve CRM strategies and tools

✅ Manage and maintain customer segmentation and targeting processes

✅ Provide positive and constructive feedback, including disciplinary action to employees regarding job performance as it relates to the general job requirements of those employees they lead

✅ Assist in interviewing and making hiring, termination and promotional decisions

ASSUMPTION: This role involves a mix of strategic planning, data analysis, campaign execution, and team management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4 years of experience leading CRM and customer journey efforts for a B2B company, preferably Salesforce Marketing Cloud Account Engagement (previously Pardot)

Required Skills:

• Proven experience in leveraging data/analytics to identify audiences and uncover insights for targeting (Google Analytics or Adobe Analytics)

• Understanding of how salesforce system/CRM can integrate with website and paid advertising data, five9 phone systems

• Experience doing both creative email campaign and technical execution of those campaigns

• Demonstrated experience leading and coaching others

• Excellent verbal and written communication skills

• Demonstrated proficiency with Microsoft Office

Preferred Skills:

• Experience with Salesforce Marketing Cloud

• Certification in Salesforce Marketing Cloud

ASSUMPTION: Candidates with experience in B2B marketing and CRM, as well as proficiency in data analysis and salesforce, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $100,000.00 - $130,000.00/yr

Benefits:

• Great Health Benefits including a Zero premium medical plan for employee only coverage

• Vision & Dental

• Short Term & Long Term Disability

• Flex Spending Accounts

• 401k Retirement plan with company match and additional company annual discretionary match opportunity

• Life Insurance

• Wellness Program

• Tuition Reimbursement for Drivers and Technicians

• Training and growth opportunities to build a career

Working Hours: 40 hours per week, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range is competitive for the role and experience level, and the benefits package is comprehensive and attractive.

📌 Applicant Insights

🔍 Company Context

Industry: TEKsystems is a leading provider of business and technology services, with a focus on IT services and IT consulting. They work with a wide range of customers, including 80% of the Fortune 500, to accelerate business transformation and deliver business outcomes.

Company Size: TEKsystems has over 10,000 employees globally, providing a large and diverse work environment.

Founded: TEKsystems was founded in 1983 and has since grown to become a global leader in its industry.

Company Description:

• TEKsystems offers a range of services, including IT services, IT talent management expertise, staffing services, digital services, advisory services, co-led services, enterprise services, DevOps and automation, risk & security, cloud enablement and migration, enterprise applications, and telecom design and implementation.

• The company is committed to helping customers capitalize on change and master the momentum of technology, while also making positive impacts in global communities.

• TEKsystems is an equal opportunity employer and considers all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Company Specialties:

• IT Services

• IT Talent Management Expertise

• Staffing Services

• Digital Services

• Advisory Services

• Co-led Services

• Enterprise Services

• DevOps and Automation

• Risk & Security

• Cloud Enablement and Migration

• Enterprise Applications

• Telecom Design and Implementation

• and Technology Operations

Company Website: TEKsystems

ASSUMPTION: TEKsystems' large size and diverse service offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the manager level, with responsibility for leading CRM efforts and collaborating with cross-functional teams.

Reporting Structure: The Marketing CRM Manager reports directly to the Senior Leadership team.

Work Arrangement: This is a fully on-site position, with the opportunity for occasional remote work as needed.

Growth Opportunities:

• Advancement within the marketing department or related functions

• Expansion into other areas of the business, such as sales or operations

• Development of leadership and management skills through team mentoring and coaching

ASSUMPTION: This role offers opportunities for professional growth and development, both within the marketing function and across the broader organization.

🌍 Location & Work Environment

Office Type: TEKsystems' Thomasville, NC office is a professional, modern workspace designed to foster collaboration and productivity.

Office Location(s): 7437 Race Road, Hanover, MD 21076, US

Geographic Context:

• Thomasville is a small city in North Carolina, with a population of approximately 26,000 people

• The city offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions

• Thomasville is located about an hour's drive from major metropolitan areas, including Raleigh and Greensboro

Work Schedule: The standard workweek is Monday through Friday, with occasional flexibility for remote work as needed.

ASSUMPTION: The Thomasville office provides a supportive and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission

• Phone or video screen with the hiring manager

• In-person or virtual interview with the senior leadership team

• Background check and reference check

• Job offer

Key Assessment Areas:

• CRM experience and expertise

• Data analysis and interpretation skills

• Campaign strategy and execution

• Leadership and team management skills

• Communication and presentation skills

Application Tips:

• Highlight relevant CRM experience and achievements in your resume

• Demonstrate your data analysis and interpretation skills through specific examples

• Showcase your campaign strategy and execution skills through case studies or portfolio pieces

• Prepare thoughtful questions about the role and the company to ask during the interview

ATS Keywords: CRM, Marketing, Salesforce, Data Analysis, Campaign Strategy, Team Management, Leadership

ASSUMPTION: The application process is designed to assess candidates' relevant skills and experience, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud Account Engagement (previously Pardot)

• Google Analytics

• Adobe Analytics

• Microsoft Office Suite

• CRM software (e.g., Salesforce, HubSpot, Marketo)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity

• Customer Focus

• Accountability

• Innovation

• One TEKsystems

Work Style:

• Collaborative

• Data-driven

• Results-oriented

• Adaptable

• Customer-focused

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?

• Are you comfortable using data and analytics to inform decision-making?

• Do you have a proven track record of driving results through CRM strategies?

• Are you able to adapt to changing priorities and workloads?

• Do you have strong customer focus and a commitment to delivering exceptional customer experiences?

ASSUMPTION: TEKsystems values a collaborative, customer-focused work environment, with a strong emphasis on data-driven decision making and results-oriented execution.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment

• Collaborating effectively with cross-functional teams, including sales and marketing

• Keeping up with the latest trends and best practices in CRM and marketing technology

• Balancing strategic planning with tactical execution

• Ensuring data accuracy and integrity in the CRM system

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on CRM strategy and data analysis

• In the broader IT services and consulting industry, this role is similar to other marketing or CRM manager positions, with a focus on driving revenue growth and enhancing customer engagement

• Career progression in this role could lead to senior marketing or management positions within the organization

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and campaign execution, with opportunities for career growth and development.

📝 Sample Projects

• Developing and implementing a targeted email campaign to generate leads and drive revenue growth

• Analyzing customer data to identify trends and opportunities for personalized marketing campaigns

• Creating and presenting a comprehensive report on CRM activities and outcomes to senior leadership

• Managing and conducting monthly Net Promoter Score Surveys to assess customer satisfaction and loyalty

ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?

• How does this role collaborate with the sales team to create and execute targeted campaigns?

• What opportunities are there for professional growth and development within the marketing department or across the broader organization?

• How does TEKsystems support work-life balance for its employees?

• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions help assess the role's fit with your skills, experience, and career goals, as well as the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant CRM experience and achievements in your resume

• Prepare a cover letter that demonstrates your understanding of the role and your fit with TEKsystems' values and work style

• Prepare for interview questions that assess your CRM expertise, data analysis skills, campaign strategy, and leadership abilities

• Follow up with the hiring manager one week after your interview to reiterate your interest in the role and ask about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.