Marketing & CRM Specialist

📌 Core Information

🔹 Job Title: Marketing & CRM Specialist

🔹 Company: BetMakers Technology Group

🔹 Location: Melbourne, Victoria, Australia (Hybrid)

🔹 Job Type: Hybrid

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-07-17

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition, engagement, and retention through digital marketing campaigns
• Managing the end-to-end campaign calendar and lifecycle communications
• Collaborating cross-functionally with Product, Trading, and Partnerships teams
• Optimising marketing spend and maximising performance through data-driven decision-making
• Ensuring compliance with marketing regulations and guidelines set by relevant authorities

ASSUMPTION: This role requires a strong blend of strategic thinking, hands-on execution, and data-driven decision-making to optimise the customer journey and maximise lifetime value.

📋 Key Responsibilities

✅ Plan and execute weekly communications across Email, Push, SMS, and in-app banners using an integrated CRM platform

✅ Own and maintain the marketing campaign calendar, ensuring alignment with product launches, trading activity, and promotional events

✅ Build and manage audience segments within the CRM tool, including importing and managing external lists for targeted campaigns

✅ Manage and optimise marketing spend, maximising performance through efficient channel planning and campaign optimisation

✅ Create and refine ad copy and creative assets across paid channels including Apple Search Ads and Google

✅ Coordinate campaign setup with Product and Trading teams

✅ Write creative briefs and manage asset production with the UX team

✅ Design and launch lifecycle journeys to support onboarding, churn prevention, reactivation, and ongoing engagement

✅ Track and analyse campaign performance using tools such as GA4, Firebase, and Appsflyer, providing weekly reports

✅ Collaborate cross-functionally with Affiliate, Support, and Operations teams to ensure cohesive customer experiences and full-funnel alignment

✅ Drive projects from concept to launch, working closely with UX/UI teams to deliver seamless and engaging marketing initiatives

✅ Support product communication, coordinating with Product Managers and stakeholders to inform and align on product strategy, updates, and campaign impacts

✅ Ensure compliance with marketing regulations and guidelines set by relevant authorities, including ACMA and other regulatory bodies

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication skills to manage stakeholders, brief creative teams, and collaborate with external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of hands-on experience in CRM, digital marketing, or lifecycle campaign management

Required Skills:

• Proficient in CRM tools such as Intercom, Braze, or Customer.io
• Proficient in analytics platforms like Google Analytics, Firebase, and AppsFlyer
• Strong communication skills, both written and verbal
• Ability to work cross-functionally and collaborate with various teams
• Proactive team player with a positive attitude and the ability to work independently
• Data-driven mindset with a focus on optimising performance

Preferred Skills:

• Experience in promotions, ideally within wagering, gaming, or app-based environments
• Familiarity with emerging technologies and evolving marketing trends
• Ability to work flexible hours when needed, including occasional work outside regular business hours

ASSUMPTION: While not required, experience in promotions within wagering, gaming, or app-based environments would be beneficial for crafting relevant and compliant offers.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Melbourne, the estimated salary range for this position is AUD 80,000 - 120,000 per annum. This estimate takes into account the required experience level, the size of the company, and the location.

Benefits:

• Attractive salary package
• Performance-based incentives
• Flexible working arrangements with a hybrid working model
• Generous parental leave policy
• Free access to Employee Assistance Program (EAP)

Working Hours: Full-time position with standard business hours, but may require occasional work outside regular business hours to support campaigns and stakeholders across time zones.

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: BetMakers Technology Group operates in the IT Services and IT Consulting industry, focusing on providing technology and service solutions for the wagering and racing sectors.

Company Size: BetMakers Technology Group has 201-500 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.

Founded: BetMakers Technology Group was founded in 2011 and has since grown to become a leading international provider of wagering technology, data, content, and service solutions.

Company Description:

• BetMakers Technology Group creates technology and service solutions that simplify betting at critical points along the wagering lifecycle, unlocking new revenue streams, expanding markets, and enhancing the user experience.
• The company provides licensed bookmakers, pari-mutuel wagering operators, and racing bodies in over thirty countries with the tools to power growth through its Global Betting Services, Global Tote, and Global Racing Network business lines.
• BetMakers Technology Group is committed to making a meaningful, positive impact on all its stakeholders and abides by certain core values, including being trusted, innovative, pursuing excellence, promoting a team mindset, and centring the customer in everything they do.

Company Specialties:

• Horse Racing
• Thoroughbred
• Harness
• Greyhounds
• Racing
• Bookmaker
• Betting
• Informatics
• Wagering
• Global Tote
• Fixed Odds
• API
• Widget
• i-frame
• Sportsbook
• Price Management
• White Label
• Solution
• Pari-mutuel
• B2B
• Tote
• Racing Data
• and Racing Content

Company Website: betmakers.com

ASSUMPTION: BetMakers Technology Group's focus on wagering technology and services provides unique opportunities for marketing and CRM professionals to work in a dynamic and innovative industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring 3-5 years of experience in CRM, digital marketing, or lifecycle campaign management.

Reporting Structure: The Marketing & CRM Specialist will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Trading, and Partnerships.

Work Arrangement: This role follows a hybrid working model, with employees working from the Melbourne office and remotely as needed.

Growth Opportunities:

• As BetMakers Technology Group continues to expand, there may be opportunities for the Marketing & CRM Specialist to take on additional responsibilities or move into a management role.
• The company encourages employees to learn and grow, offering opportunities to tackle new projects and contribute to the company's success.

ASSUMPTION: BetMakers Technology Group's growth-focused culture provides ample opportunities for the Marketing & CRM Specialist to develop their skills and advance their career.

🌍 Location & Work Environment

Office Type: BetMakers Technology Group's Melbourne office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 480 Collins Street, Melbourne, Victoria, Australia

Geographic Context:

• Melbourne is the capital and most populous city of the Australian state of Victoria, with a population of approximately 4.9 million people.
• The city is known for its vibrant culture, diverse neighborhoods, and extensive parklands.
• Melbourne is also a major centre for sport, with significant events such as the Australian Open tennis tournament, the Melbourne Cup horse race, and the Australian Grand Prix held annually.

Work Schedule: The Marketing & CRM Specialist will work a standard full-time schedule, with occasional work outside regular business hours to support campaigns and stakeholders across time zones.

ASSUMPTION: BetMakers Technology Group's Melbourne office offers a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the BetMakers Technology Group careers portal
• Phone or video screening with the HR team
• In-depth behavioral and technical interviews with the hiring manager and relevant team members
• Final round interview with the Head of Marketing or another senior leader
• Background and reference checks
• Job offer and onboarding

Key Assessment Areas:

• CRM and digital marketing expertise
• Campaign planning and execution skills
• Data-driven decision-making and analytics proficiency
• Cross-functional collaboration and communication skills
• Alignment with BetMakers Technology Group's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the wagering and racing industries and BetMakers Technology Group's business
• Prepare examples of your campaign planning and execution skills, as well as your data-driven decision-making approach
• Showcase your ability to work cross-functionally and collaborate with various teams
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: CRM, digital marketing, lifecycle campaign management, customer acquisition, customer engagement, customer retention, marketing campaign calendar, marketing spend optimization, data-driven decision-making, cross-functional collaboration, wagering, racing, bookmaker, betting, pari-mutuel, tote, global tote, global betting services, global racing network

ASSUMPTION: BetMakers Technology Group's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• CRM tools: Intercom, Braze, or Customer.io
• Analytics platforms: Google Analytics, Firebase, and Appsflyer
• Email marketing platforms: Mailchimp, SendGrid, or similar
• Push notification platforms: Urban Airship, VWO Engage, or similar
• SMS marketing platforms: Twilio, Plivo, or similar
• Ad creation and management tools: Canva, Adobe Creative Cloud, or similar
• Project management tools: Asana, Trello, or similar
• Communication and collaboration tools: Slack, Microsoft Teams, or similar

ASSUMPTION: The Marketing & CRM Specialist will be expected to use a variety of tools and technologies to plan, execute, and optimise marketing campaigns across digital channels.

👔 Cultural Fit Considerations

Company Values:

• Be Trusted: Act with integrity and transparency in all interactions
• Be Innovative: Embrace continuous learning and improvement
• Pursue Excellence: Strive for the highest standards in all endeavors
• Promote a Team Mindset: Collaborate and support colleagues to achieve collective success
• Centre the Customer: Prioritise customer needs and preferences in all decision-making

Work Style:

• Proactive and self-motivated, with the ability to work independently and take ownership of key initiatives
• Data-driven and analytical, with a focus on optimising performance and maximising lifetime value
• Strong communicator, both in writing and verbally, with the ability to manage stakeholders and collaborate with external partners
• Adaptable and flexible, with the ability to work in a fast-paced environment and support campaigns across time zones

Self-Assessment Questions:

• Do you have a proven track record of driving customer acquisition, engagement, and retention through digital marketing campaigns?
• Are you comfortable working cross-functionally and collaborating with various teams to ensure cohesive customer experiences and full-funnel alignment?
• Do you have experience managing marketing spend and optimising performance through efficient channel planning and campaign optimisation?
• Are you comfortable working with CRM tools and analytics platforms to track and analyse campaign performance?
• Do you have experience designing and launching lifecycle journeys to support onboarding, churn prevention, reactivation, and ongoing engagement?
• Are you comfortable working in a hybrid environment, with a flexible approach to work-life balance?

ASSUMPTION: BetMakers Technology Group's company culture values innovation, collaboration, and a customer-centric approach, making it an ideal fit for marketing and CRM professionals who thrive in dynamic and engaging work environments.

⚠️ Potential Challenges

• The Marketing & CRM Specialist role may require occasional work outside regular business hours to support campaigns and stakeholders across time zones
• BetMakers Technology Group's focus on the wagering and racing industries may present unique regulatory and compliance challenges
• The role involves managing a high volume of communications and campaigns, which can be demanding and require strong organisational skills
• The Marketing & CRM Specialist must be comfortable working in a fast-paced and dynamic environment, with the ability to adapt to changing priorities and workloads

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for the Marketing & CRM Specialist to develop their skills and make a significant impact on the company's success.

📈 Similar Roles Comparison

• Marketing & CRM Specialist vs. Digital Marketing Specialist: The Marketing & CRM Specialist role places a greater emphasis on customer lifecycle management, audience segmentation, and CRM tool proficiency, while the Digital Marketing Specialist role focuses more on channel-specific strategies and tactics
• Marketing & CRM Specialist vs. Marketing Manager: The Marketing & CRM Specialist role is more focused on tactical campaign execution and optimisation, while the Marketing Manager role involves strategic planning, budget management, and team leadership
• Marketing & CRM Specialist vs. CRM Manager: The Marketing & CRM Specialist role combines marketing and CRM expertise, while the CRM Manager role is more focused on CRM system administration, data management, and customer data analysis

ASSUMPTION: Understanding the differences between these related roles can help applicants identify the best fit for their skills, experience, and career goals.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive users and drive app re-downloads
• Creating and optimising push notification campaigns to promote new features and offers, resulting in a 20% increase in user engagement
• Designing and implementing a SMS campaign to support a major product launch, driving a 15% increase in app installs within the first week
• Collaborating with the Product team to create and launch a lifecycle journey to improve user onboarding and reduce churn, resulting in a 10% increase in user retention

ASSUMPTION: These sample projects demonstrate the Marketing & CRM Specialist's ability to drive customer acquisition, engagement, and retention through targeted, data-driven campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to customer segmentation and personalisation in marketing campaigns?
• How does the company measure and optimise campaign performance, and what tools are used for analytics and reporting?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing and CRM team members?
• What are the most challenging aspects of working in the wagering and racing industries, and how does the company address these challenges?
• How does the company foster a culture of innovation and continuous learning, and what opportunities are there for the Marketing & CRM Specialist to contribute to this process?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and its culture, as well as their commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the BetMakers Technology Group careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your campaign planning and execution skills, as well as your data-driven decision-making approach
• Showcase your ability to work cross-functionally and collaborate with various teams
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan
• Follow up with the BetMakers Technology Group HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.