📌 Core Information
🔹 Job Title: Marketing Data Analyst
🔹 Company: O'Reilly Auto Parts
🔹 Location: Headquarters, Springfield, MO
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting omnichannel & marketing department in analytics, reporting, and customer segmentation
- Collaborating with various teams to provide actionable insights
- Developing and maintaining reports for marketing teams and other departments
- Analyzing marketing campaigns and sales drivers to identify growth opportunities
- Assisting in special projects as directed by supervisors
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively work with various teams and stakeholders.
📋 Key Responsibilities
✅ Compile, organize, and reconcile data for various teams and areas of focus
✅ Translate raw data and marketing results into easy-to-understand findings
✅ Collaborate with teams from multiple departments for reporting, metrics, and recommendations
✅ Develop reporting dashboards and tools for digital marketing and e-commerce site performance
✅ Partner with business stakeholders to analyze marketing campaigns and develop data-informed actions
✅ Provide ongoing analysis and reporting of sales and margin drivers, identifying root causes and opportunities
✅ Assist in setting up, tracking, and reporting on A/B marketing test models
✅ Create ad-hoc reporting and support new report development as needed
✅ Build and evaluate data models to test and validate various hypotheses and marketing campaigns
✅ Assist with special department projects as directed
ASSUMPTION: This role involves a mix of routine reporting tasks and ad-hoc analysis, requiring adaptability and strong problem-solving skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, marketing research, business, or equivalent
Experience: 1-3 years of direct and hands-on reporting experience
Required Skills:
- Excellent analytical skills with demonstrated experience turning data into actionable insights
- Inquisitive and proactive self-starter with strong project management skills
- Excellent written and verbal communication skills
- Ability to manage projects, be organized, and set clear priorities
Preferred Skills:
- Experience working with CRM platforms for customer journey reporting across channels
- Knowledge of Python, SQL, or related data analysis tools
- Knowledge of internal O’Reilly processes and automotive industry
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and strong analytical skills may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Marketing Data Analyst with 1-3 years of experience in the Springfield, MO area)
Benefits:
- Competitive wages and paid time off
- Stock purchase plan and 401k with employer contributions starting day one
- Medical, dental, and vision insurance with optional flexible spending account (FSA)
- Team member health/wellbeing programs
- Tuition educational assistance programs
- Opportunities for career growth
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Automotive Aftermarket)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1957
Company Description:
- O’Reilly Auto Parts is a leading retailer in the automotive aftermarket industry with over 6,100 locations across the US, Puerto Rico, Mexico, and Canada
- Headquartered in Springfield, MO, with a deep commitment to serving customers, community, and team members
- Offers a wide range of career paths and opportunities for growth within the organization
Company Specialties:
- Auto parts
- Retail and wholesale
Company Website: careers.oreillyauto.com
ASSUMPTION: O’Reilly Auto Parts is a well-established company with a strong presence in the automotive aftermarket industry, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: Reports to the Marketing Manager or Director
Work Arrangement: On-site, full-time position with standard business hours
Growth Opportunities:
- Potential career progression within the marketing department or other areas of the business
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Access to training and development programs to enhance skills and advance career
ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional work environment
Office Location(s): 233 S Patterson Ave, Springfield, MO 65802, US
Geographic Context:
- Springfield, MO is located in the southwest region of the state, with a population of approximately 167,000
- The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas
- Springfield is home to several universities and colleges, providing a diverse and educated workforce
Work Schedule: Standard full-time hours, typically Monday-Friday, with some flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The work environment at O’Reilly Auto Parts’ headquarters is professional and collaborative, with opportunities for growth and development within the organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing manager or director
- Final interview with the vice president of marketing
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
- Technical skills and experience with relevant tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your ability to analyze data and draw insights through examples or case studies
- Showcase your understanding of the automotive aftermarket industry and O’Reilly Auto Parts’ business
ATS Keywords: Marketing Data Analyst, Analytics, Reporting, Customer Segmentation, Google Analytics, APT, MicroStrategy, Domo, Data Studio, Tableau, Adobe, CRM, Python, SQL, Data Modeling, A/B Testing, Digital Marketing, E-commerce, Marketing Campaign Analysis
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's analytical skills, communication abilities, and cultural fit with the organization.
🛠️ Tools & Technologies
- Google Analytics
- Applied Predictive Technologies (APT)
- MicroStrategy
- Domo
- Data Studio
- Tableau
- Adobe
- CRM platforms (e.g., Salesforce, HubSpot)
- Python
- SQL
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they are used to compile, analyze, and report on data for various teams and areas of focus.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Teamwork
- Accountability
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working with large datasets and drawing insights from complex information?
- Do you have a strong attention to detail and a commitment to accuracy in your work?
ASSUMPTION: O’Reilly Auto Parts values a strong work ethic, collaboration, and a commitment to customer service, with a focus on continuous improvement and innovation.
⚠️ Potential Challenges
- Working with large and complex datasets may present challenges in terms of data cleaning, organization, and analysis
- Collaborating with various teams and stakeholders may require strong communication and project management skills to ensure alignment and successful outcomes
- Occasional tight deadlines or high-pressure situations may arise, requiring adaptability and strong time management skills
- Working in a large organization may present opportunities for career growth but may also involve navigating complex political dynamics
ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges that require strong problem-solving skills and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst or Business Analyst position, with a focus on supporting marketing teams and providing actionable insights
- However, this role is unique in its focus on the automotive aftermarket industry and the specific needs of O’Reilly Auto Parts’ marketing teams
- Career progression in this role may lead to opportunities in marketing management, data science, or other related fields within the organization
ASSUMPTION: While this role shares similarities with other marketing and business analyst positions, its focus on the automotive aftermarket industry and the specific needs of O’Reilly Auto Parts’ marketing teams sets it apart.
📝 Sample Projects
- Analyzing customer data to identify segmentation opportunities and develop targeted marketing campaigns
- Evaluating the effectiveness of marketing campaigns and providing data-driven recommendations for optimization
- Developing and maintaining dashboards to track key performance indicators (KPIs) and monitor marketing performance
- Assisting in the setup and execution of A/B testing to optimize marketing strategies and improve customer experience
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the Marketing Data Analyst may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the most pressing challenges facing the marketing department, and how can this role contribute to addressing them?
- How does O’Reilly Auto Parts support the professional development and growth of its team members?
- What opportunities exist for collaboration with other departments or teams within the organization?
- How does O’Reilly Auto Parts approach work-life balance, and what resources are available to support team members’ well-being?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the O’Reilly Auto Parts careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples or case studies demonstrating your ability to analyze data and draw insights
- Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
