H

Senior Marketing Data Analyst (m/f)

House of Code
Full-time
On-site
Remote

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Data Analyst (m/f)

πŸ”Ή Company: House of Code

πŸ”Ή Location: Remote

πŸ”Ή Job Type: Contractor

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Analyzing website and mobile app performance using various data sources
  • Delivering actionable insights to optimize user acquisition, engagement, and retention strategies
  • Collaborating with marketing teams to enhance paid media strategies and campaigns
  • Conducting deep dive analysis into campaign and channel performance
  • Forecasting future trends and performance based on historical data

ASSUMPTION: This role requires a strong background in digital marketing analytics and experience working with various data sources to drive informed decision-making.

πŸ“‹ Key Responsibilities

βœ… Improve and harmonize measurement capabilities by collaborating with performance marketing, developers, data engineers, and tracking experts

βœ… Support various brands by conducting ad-hoc analysis and providing detailed dashboards and reports on web and app channel performance

βœ… Create and maintain insightful dashboards and reports that monitor performance KPIs such as CPA, CPL, LTV, retention rate, and engagement metrics across web and app platforms

βœ… Collaborate with the performance marketing team to enhance paid media strategies and campaigns

βœ… Conduct cohort analysis to assess the effectiveness of marketing initiatives

βœ… Present actionable insights and data-driven recommendations to stakeholders across marketing and growth teams

βœ… Translate complex data findings into clear, business-focused insights for non-technical stakeholders

βœ… Optimize marketing spends and improve ROI across channels by supporting the data science team to further enhance Marketing Mix Modelling (MMM)

βœ… Forecast future trends and performance based on historical data, helping inform performance marketing and growth strategies

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Mathematics, or a related discipline)

Experience: Several years of experience in analytics, with a focus on digital marketing analytics

Required Skills:

  • Proficient in Google Analytics 4 (GA4) or other analytics tools
  • Strong knowledge of attribution difficulties and app marketing channels
  • Hands-on experience in analyzing web and mobile app data, including user acquisition, retention, and LTV metrics
  • Experience working with backend data systems like AWS Athena or Redshift and SQL for querying large datasets
  • Experience with visualization tools like Looker and Tableau
  • Ability to communicate complex data insights clearly to non-technical stakeholders
  • Strong collaboration skills and experience working cross-functionally with marketing, tracking, data engineering, and data science teams

Preferred Skills:

  • Experience with Google Tag Manager (GTM), Adjust (MMP), and advanced Google Sheets skills

ASSUMPTION: Candidates with a proven track record in digital marketing analytics and experience working with various data sources will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI estimated based on industry standards for a mid-senior level marketing analytics role in Europe)

Benefits:

  • Flexible working hours
  • Remote work options
  • Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on mobile application development

Company Size: Small (11-50 employees) - This means a more agile and flexible work environment with closer collaboration among team members

Founded: 2019 - House of Code is a relatively new company with a short history

Company Description:

  • House of Code is a subsidiary company of AVIV, a large digital real estate tech company
  • The company specializes in mobile application development, offering services such as custom mobile apps development (native and cross-platform), web development, and software development teams augmentation
  • House of Code provides personalized services and products tailored to the client's needs, going beyond standard software house standards

Company Specialties:

  • Mobile applications development
  • iOS development
  • Android development
  • Web development
  • Mobile apps audit
  • Media mobile applications
  • Geolocation
  • Maritime applications
  • Mobile apps consulting
  • IOT applications
  • Navigation
  • Radio applications
  • VOD apps
  • Mobile UX
  • Software development
  • Mobile software development
  • Native mobile apps
  • Kiosk apps
  • iOS native
  • Custom mobile applications
  • Android native applications
  • And iOS native applications

Company Website: houseofcode.tech

ASSUMPTION: House of Code's focus on mobile application development and personalized services may lead to a more dynamic and project-based work environment.

πŸ“Š Role Analysis

Career Level: Mid-Senior level - This role requires a significant amount of experience and expertise in digital marketing analytics

Reporting Structure: This role reports directly to the Marketing Director and collaborates with various teams, including performance marketing, data engineering, and data science

Work Arrangement: Remote OK - This role offers flexible remote work options, allowing for a better work-life balance

Growth Opportunities:

  • Potential career progression into a leadership or management role within the Marketing or Data divisions
  • Opportunities to expand skills and expertise in digital marketing analytics and data visualization
  • Possibility to work on diverse projects across various brands and platforms

ASSUMPTION: As a small company, House of Code may offer more opportunities for growth and career advancement compared to larger organizations.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance

Office Location(s): Belfast, UK and Krakow, Poland - House of Code has offices in both locations, but this role can be performed remotely

Geographic Context:

  • Belfast, UK - A vibrant city with a growing tech industry, offering a high quality of life and affordable cost of living
  • Krakow, Poland - A historic city with a thriving tech scene, offering a rich cultural experience and relatively low cost of living

Work Schedule: Full-time (40 hours per week) with flexible scheduling - This role offers a flexible work schedule, allowing employees to balance their personal and professional lives

ASSUMPTION: The remote nature of this role may require strong self-motivation, time management, and communication skills to succeed in a virtual work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical interview with the Marketing Director or a senior team member
  • Final interview with the CEO or another senior leader

Key Assessment Areas:

  • Technical skills in digital marketing analytics and data visualization
  • Problem-solving abilities and data-driven decision-making
  • Communication and presentation skills
  • Cultural fit and alignment with House of Code's values

Application Tips:

  • Highlight relevant experience and achievements in digital marketing analytics
  • Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
  • Prepare examples of data-driven insights and recommendations from previous projects

ATS Keywords: Digital Marketing Analytics, Google Analytics 4, GA4, Marketing Mix Modelling, MMM, SQL, AWS Athena, Redshift, Looker, Tableau, User Acquisition, Retention Metrics, LTV Metrics, Performance Marketing

ASSUMPTION: As a small company, House of Code may have a more streamlined and personal interview process compared to larger organizations.

πŸ› οΈ Tools & Technologies

  • Google Analytics 4 (GA4)
  • Adjust (MMP)
  • AWS Athena
  • Redshift
  • Looker
  • Tableau
  • Google Tag Manager (GTM)
  • Google Sheets

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to analyze and visualize data.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Expertise - House of Code prides itself on delivering high-quality products and services
  • Collaboration - The company values close collaboration among team members and with clients
  • Innovation - House of Code encourages creativity and continuous improvement

Work Style:

  • Agile and flexible - House of Code operates in a dynamic and ever-changing environment, requiring employees to adapt quickly to new situations
  • Data-driven - The company relies on data and analytics to inform decision-making and strategy
  • Client-focused - House of Code prioritizes the needs and goals of its clients, ensuring that its products and services meet their expectations

Self-Assessment Questions:

  • Do you have a proven track record in digital marketing analytics and experience working with various data sources?
  • Are you comfortable working remotely and managing your time effectively in a virtual environment?
  • Do you possess strong communication and presentation skills, enabling you to translate complex data findings into clear, business-focused insights for non-technical stakeholders?

ASSUMPTION: House of Code's focus on expertise, collaboration, and innovation may attract candidates who are passionate about their work, enjoy collaborating with others, and are eager to learn and grow in a dynamic environment.

⚠️ Potential Challenges

  • Working remotely may require strong self-motivation and time management skills
  • Collaborating with various teams and stakeholders may necessitate effective communication and project management skills
  • Analyzing large datasets and drawing meaningful insights may present technical challenges that require problem-solving and analytical skills
  • Keeping up with the latest trends and best practices in digital marketing analytics may require continuous learning and professional development

ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing analytics positions in its focus on mobile application data and collaboration with a diverse range of teams
  • House of Code's small size and agile work environment may offer more opportunities for growth and career advancement compared to larger organizations
  • This role may provide a good fit for candidates interested in a career path focused on digital marketing analytics and data visualization

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

πŸ“ Sample Projects

  • Analyzing user acquisition and retention data to optimize marketing campaigns for a new mobile application
  • Conducting a cohort analysis to assess the effectiveness of a marketing initiative aimed at increasing user engagement
  • Developing and maintaining insightful dashboards and reports to monitor performance KPIs for multiple brands and platforms

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that candidates can expect in this role, highlighting the importance of strong analytical and communication skills.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workday for a Senior Marketing Data Analyst at House of Code?
  • How does this role collaborate with other teams, such as performance marketing, data engineering, and data science?
  • What opportunities are there for professional growth and development within the Marketing or Data divisions?
  • How does House of Code support work-life balance for its employees, particularly those working remotely?
  • Can you provide examples of how data-driven insights have influenced marketing strategies and campaigns at House of Code?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: https://houseofcode.bamboohr.com/careers/130
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
  • Prepare examples of data-driven insights and recommendations from previous projects to showcase your analytical skills
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.