π Core Information
πΉ Job Title: Senior Marketing Data Analyst (m/f)
πΉ Company: House of Code
πΉ Location: Remote
πΉ Job Type: Contractor
πΉ Category: Marketing
πΉ Date Posted: July 4, 2025
πΉ Experience Level: Mid-Senior level (5-10 years)
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Analyzing website and mobile app performance using various data sources
- Delivering actionable insights to optimize user acquisition, engagement, and retention strategies
- Collaborating with marketing teams to enhance paid media strategies and campaigns
- Conducting deep dive analysis into campaign and channel performance
- Forecasting future trends and performance based on historical data
ASSUMPTION: This role requires a strong background in digital marketing analytics and experience working with various data sources to drive informed decision-making.
π Key Responsibilities
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Improve and harmonize measurement capabilities by collaborating with performance marketing, developers, data engineers, and tracking experts
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Support various brands by conducting ad-hoc analysis and providing detailed dashboards and reports on web and app channel performance
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Create and maintain insightful dashboards and reports that monitor performance KPIs such as CPA, CPL, LTV, retention rate, and engagement metrics across web and app platforms
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Collaborate with the performance marketing team to enhance paid media strategies and campaigns
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Conduct cohort analysis to assess the effectiveness of marketing initiatives
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Present actionable insights and data-driven recommendations to stakeholders across marketing and growth teams
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Translate complex data findings into clear, business-focused insights for non-technical stakeholders
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Optimize marketing spends and improve ROI across channels by supporting the data science team to further enhance Marketing Mix Modelling (MMM)
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Forecast future trends and performance based on historical data, helping inform performance marketing and growth strategies
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively.
π― Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Mathematics, or a related discipline)
Experience: Several years of experience in analytics, with a focus on digital marketing analytics
Required Skills:
- Proficient in Google Analytics 4 (GA4) or other analytics tools
- Strong knowledge of attribution difficulties and app marketing channels
- Hands-on experience in analyzing web and mobile app data, including user acquisition, retention, and LTV metrics
- Experience working with backend data systems like AWS Athena or Redshift and SQL for querying large datasets
- Experience with visualization tools like Looker and Tableau
- Ability to communicate complex data insights clearly to non-technical stakeholders
- Strong collaboration skills and experience working cross-functionally with marketing, tracking, data engineering, and data science teams
Preferred Skills:
- Experience with Google Tag Manager (GTM), Adjust (MMP), and advanced Google Sheets skills
ASSUMPTION: Candidates with a proven track record in digital marketing analytics and experience working with various data sources will be most successful in this role.
π° Compensation & Benefits
Salary Range: β¬50,000 - β¬70,000 per year (AI estimated based on industry standards for a mid-senior level marketing analytics role in Europe)
Benefits:
- Flexible working hours
- Remote work options
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Software Development, specifically focused on mobile application development
Company Size: Small (11-50 employees) - This means a more agile and flexible work environment with closer collaboration among team members
Founded: 2019 - House of Code is a relatively new company with a short history
Company Description:
- House of Code is a subsidiary company of AVIV, a large digital real estate tech company
- The company specializes in mobile application development, offering services such as custom mobile apps development (native and cross-platform), web development, and software development teams augmentation
- House of Code provides personalized services and products tailored to the client's needs, going beyond standard software house standards
Company Specialties:
- Mobile applications development
- iOS development
- Android development
- Web development
- Mobile apps audit
- Media mobile applications
- Geolocation
- Maritime applications
- Mobile apps consulting
- IOT applications
- Navigation
- Radio applications
- VOD apps
- Mobile UX
- Software development
- Mobile software development
- Native mobile apps
- Kiosk apps
- iOS native
- Custom mobile applications
- Android native applications
- And iOS native applications
Company Website: houseofcode.tech
ASSUMPTION: House of Code's focus on mobile application development and personalized services may lead to a more dynamic and project-based work environment.
π Role Analysis
Career Level: Mid-Senior level - This role requires a significant amount of experience and expertise in digital marketing analytics
Reporting Structure: This role reports directly to the Marketing Director and collaborates with various teams, including performance marketing, data engineering, and data science
Work Arrangement: Remote OK - This role offers flexible remote work options, allowing for a better work-life balance
Growth Opportunities:
- Potential career progression into a leadership or management role within the Marketing or Data divisions
- Opportunities to expand skills and expertise in digital marketing analytics and data visualization
- Possibility to work on diverse projects across various brands and platforms
ASSUMPTION: As a small company, House of Code may offer more opportunities for growth and career advancement compared to larger organizations.
π Location & Work Environment
Office Type: Remote - This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance
Office Location(s): Belfast, UK and Krakow, Poland - House of Code has offices in both locations, but this role can be performed remotely
Geographic Context:
- Belfast, UK - A vibrant city with a growing tech industry, offering a high quality of life and affordable cost of living
- Krakow, Poland - A historic city with a thriving tech scene, offering a rich cultural experience and relatively low cost of living
Work Schedule: Full-time (40 hours per week) with flexible scheduling - This role offers a flexible work schedule, allowing employees to balance their personal and professional lives
ASSUMPTION: The remote nature of this role may require strong self-motivation, time management, and communication skills to succeed in a virtual work environment.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Director or a senior team member
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Technical skills in digital marketing analytics and data visualization
- Problem-solving abilities and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with House of Code's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing analytics
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of data-driven insights and recommendations from previous projects
ATS Keywords: Digital Marketing Analytics, Google Analytics 4, GA4, Marketing Mix Modelling, MMM, SQL, AWS Athena, Redshift, Looker, Tableau, User Acquisition, Retention Metrics, LTV Metrics, Performance Marketing
ASSUMPTION: As a small company, House of Code may have a more streamlined and personal interview process compared to larger organizations.
π οΈ Tools & Technologies
- Google Analytics 4 (GA4)
- Adjust (MMP)
- AWS Athena
- Redshift
- Looker
- Tableau
- Google Tag Manager (GTM)
- Google Sheets
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to analyze and visualize data.
π Cultural Fit Considerations
Company Values:
- Expertise - House of Code prides itself on delivering high-quality products and services
- Collaboration - The company values close collaboration among team members and with clients
- Innovation - House of Code encourages creativity and continuous improvement
Work Style:
- Agile and flexible - House of Code operates in a dynamic and ever-changing environment, requiring employees to adapt quickly to new situations
- Data-driven - The company relies on data and analytics to inform decision-making and strategy
- Client-focused - House of Code prioritizes the needs and goals of its clients, ensuring that its products and services meet their expectations
Self-Assessment Questions:
- Do you have a proven track record in digital marketing analytics and experience working with various data sources?
- Are you comfortable working remotely and managing your time effectively in a virtual environment?
- Do you possess strong communication and presentation skills, enabling you to translate complex data findings into clear, business-focused insights for non-technical stakeholders?
ASSUMPTION: House of Code's focus on expertise, collaboration, and innovation may attract candidates who are passionate about their work, enjoy collaborating with others, and are eager to learn and grow in a dynamic environment.
β οΈ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Collaborating with various teams and stakeholders may necessitate effective communication and project management skills
- Analyzing large datasets and drawing meaningful insights may present technical challenges that require problem-solving and analytical skills
- Keeping up with the latest trends and best practices in digital marketing analytics may require continuous learning and professional development
ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to continuous learning and improvement.
π Similar Roles Comparison
- This role differs from other marketing analytics positions in its focus on mobile application data and collaboration with a diverse range of teams
- House of Code's small size and agile work environment may offer more opportunities for growth and career advancement compared to larger organizations
- This role may provide a good fit for candidates interested in a career path focused on digital marketing analytics and data visualization
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
π Sample Projects
- Analyzing user acquisition and retention data to optimize marketing campaigns for a new mobile application
- Conducting a cohort analysis to assess the effectiveness of a marketing initiative aimed at increasing user engagement
- Developing and maintaining insightful dashboards and reports to monitor performance KPIs for multiple brands and platforms
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that candidates can expect in this role, highlighting the importance of strong analytical and communication skills.
β Key Questions to Ask During Interview
- Can you describe the typical workday for a Senior Marketing Data Analyst at House of Code?
- How does this role collaborate with other teams, such as performance marketing, data engineering, and data science?
- What opportunities are there for professional growth and development within the Marketing or Data divisions?
- How does House of Code support work-life balance for its employees, particularly those working remotely?
- Can you provide examples of how data-driven insights have influenced marketing strategies and campaigns at House of Code?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://houseofcode.bamboohr.com/careers/130
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare examples of data-driven insights and recommendations from previous projects to showcase your analytical skills
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.