Senior Marketing Data Analyst (m/f)

📌 Core Information

🔹 Job Title: Senior Marketing Data Analyst (m/f)

🔹 Company: House of Code

🔹 Location: Remote

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Analyzing website and mobile app performance using various data sources
• Delivering actionable insights to optimize user acquisition, engagement, and retention strategies
• Collaborating with marketing teams to enhance paid media strategies and campaigns
• Conducting deep dive analysis into campaign and channel performance
• Forecasting future trends and performance based on historical data

ASSUMPTION: This role requires a strong background in digital marketing analytics and experience working with various data sources to drive informed decision-making.

📋 Key Responsibilities

✅ Improve and harmonize measurement capabilities by collaborating with performance marketing, developers, data engineers, and tracking experts

✅ Support various brands by conducting ad-hoc analysis and providing detailed dashboards and reports on web and app channel performance

✅ Create and maintain insightful dashboards and reports that monitor performance KPIs such as CPA, CPL, LTV, retention rate, and engagement metrics across web and app platforms

✅ Collaborate with the performance marketing team to enhance paid media strategies and campaigns

✅ Conduct cohort analysis to assess the effectiveness of marketing initiatives

✅ Present actionable insights and data-driven recommendations to stakeholders across marketing and growth teams

✅ Translate complex data findings into clear, business-focused insights for non-technical stakeholders

✅ Optimize marketing spends and improve ROI across channels by supporting the data science team to further enhance Marketing Mix Modelling (MMM)

✅ Forecast future trends and performance based on historical data, helping inform performance marketing and growth strategies

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Mathematics, or a related discipline)

Experience: Several years of experience in analytics, with a focus on digital marketing analytics

Required Skills:

• Proficient in Google Analytics 4 (GA4) or other analytics tools
• Strong knowledge of attribution difficulties and app marketing channels
• Hands-on experience in analyzing web and mobile app data, including user acquisition, retention, and LTV metrics
• Experience working with backend data systems like AWS Athena or Redshift and SQL for querying large datasets
• Experience with visualization tools like Looker and Tableau
• Ability to communicate complex data insights clearly to non-technical stakeholders
• Strong collaboration skills and experience working cross-functionally with marketing, tracking, data engineering, and data science teams

Preferred Skills:

• Experience with Google Tag Manager (GTM), Adjust (MMP), and advanced Google Sheets skills

ASSUMPTION: Candidates with a proven track record in digital marketing analytics and experience working with various data sources will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI estimated based on industry standards for a mid-senior level marketing analytics role in Europe)

Benefits:

• Flexible working hours
• Remote work options
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on mobile application development

Company Size: Small (11-50 employees) - This means a more agile and flexible work environment with closer collaboration among team members

Founded: 2019 - House of Code is a relatively new company with a short history

Company Description:

• House of Code is a subsidiary company of AVIV, a large digital real estate tech company
• The company specializes in mobile application development, offering services such as custom mobile apps development (native and cross-platform), web development, and software development teams augmentation
• House of Code provides personalized services and products tailored to the client's needs, going beyond standard software house standards

Company Specialties:

• Mobile applications development
• iOS development
• Android development
• Web development
• Mobile apps audit
• Media mobile applications
• Geolocation
• Maritime applications
• Mobile apps consulting
• IOT applications
• Navigation
• Radio applications
• VOD apps
• Mobile UX
• Software development
• Mobile software development
• Native mobile apps
• Kiosk apps
• iOS native
• Custom mobile applications
• Android native applications
• And iOS native applications

Company Website: houseofcode.tech

ASSUMPTION: House of Code's focus on mobile application development and personalized services may lead to a more dynamic and project-based work environment.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a significant amount of experience and expertise in digital marketing analytics

Reporting Structure: This role reports directly to the Marketing Director and collaborates with various teams, including performance marketing, data engineering, and data science

Work Arrangement: Remote OK - This role offers flexible remote work options, allowing for a better work-life balance

Growth Opportunities:

• Potential career progression into a leadership or management role within the Marketing or Data divisions
• Opportunities to expand skills and expertise in digital marketing analytics and data visualization
• Possibility to work on diverse projects across various brands and platforms

ASSUMPTION: As a small company, House of Code may offer more opportunities for growth and career advancement compared to larger organizations.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance

Office Location(s): Belfast, UK and Krakow, Poland - House of Code has offices in both locations, but this role can be performed remotely

Geographic Context:

• Belfast, UK - A vibrant city with a growing tech industry, offering a high quality of life and affordable cost of living
• Krakow, Poland - A historic city with a thriving tech scene, offering a rich cultural experience and relatively low cost of living

Work Schedule: Full-time (40 hours per week) with flexible scheduling - This role offers a flexible work schedule, allowing employees to balance their personal and professional lives

ASSUMPTION: The remote nature of this role may require strong self-motivation, time management, and communication skills to succeed in a virtual work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Director or a senior team member
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Technical skills in digital marketing analytics and data visualization
• Problem-solving abilities and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with House of Code's values

Application Tips:

• Highlight relevant experience and achievements in digital marketing analytics
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare examples of data-driven insights and recommendations from previous projects

ATS Keywords: Digital Marketing Analytics, Google Analytics 4, GA4, Marketing Mix Modelling, MMM, SQL, AWS Athena, Redshift, Looker, Tableau, User Acquisition, Retention Metrics, LTV Metrics, Performance Marketing

ASSUMPTION: As a small company, House of Code may have a more streamlined and personal interview process compared to larger organizations.

🛠️ Tools & Technologies

• Google Analytics 4 (GA4)
• Adjust (MMP)
• AWS Athena
• Redshift
• Looker
• Tableau
• Google Tag Manager (GTM)
• Google Sheets

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to analyze and visualize data.

👔 Cultural Fit Considerations

Company Values:

• Expertise - House of Code prides itself on delivering high-quality products and services
• Collaboration - The company values close collaboration among team members and with clients
• Innovation - House of Code encourages creativity and continuous improvement

Work Style:

• Agile and flexible - House of Code operates in a dynamic and ever-changing environment, requiring employees to adapt quickly to new situations
• Data-driven - The company relies on data and analytics to inform decision-making and strategy
• Client-focused - House of Code prioritizes the needs and goals of its clients, ensuring that its products and services meet their expectations

Self-Assessment Questions:

• Do you have a proven track record in digital marketing analytics and experience working with various data sources?
• Are you comfortable working remotely and managing your time effectively in a virtual environment?
• Do you possess strong communication and presentation skills, enabling you to translate complex data findings into clear, business-focused insights for non-technical stakeholders?

ASSUMPTION: House of Code's focus on expertise, collaboration, and innovation may attract candidates who are passionate about their work, enjoy collaborating with others, and are eager to learn and grow in a dynamic environment.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Collaborating with various teams and stakeholders may necessitate effective communication and project management skills
• Analyzing large datasets and drawing meaningful insights may present technical challenges that require problem-solving and analytical skills
• Keeping up with the latest trends and best practices in digital marketing analytics may require continuous learning and professional development

ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other marketing analytics positions in its focus on mobile application data and collaboration with a diverse range of teams
• House of Code's small size and agile work environment may offer more opportunities for growth and career advancement compared to larger organizations
• This role may provide a good fit for candidates interested in a career path focused on digital marketing analytics and data visualization

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Analyzing user acquisition and retention data to optimize marketing campaigns for a new mobile application
• Conducting a cohort analysis to assess the effectiveness of a marketing initiative aimed at increasing user engagement
• Developing and maintaining insightful dashboards and reports to monitor performance KPIs for multiple brands and platforms

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that candidates can expect in this role, highlighting the importance of strong analytical and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Senior Marketing Data Analyst at House of Code?
• How does this role collaborate with other teams, such as performance marketing, data engineering, and data science?
• What opportunities are there for professional growth and development within the Marketing or Data divisions?
• How does House of Code support work-life balance for its employees, particularly those working remotely?
• Can you provide examples of how data-driven insights have influenced marketing strategies and campaigns at House of Code?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://houseofcode.bamboohr.com/careers/130
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare examples of data-driven insights and recommendations from previous projects to showcase your analytical skills
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.