📌 Core Information
🔹 Job Title: Marketing Data Analyst
🔹 Company: Demant Group
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Implementing and monitoring global tracking setups for digital marketing initiatives
- Analyzing and visualizing data to provide real-time insights into performance metrics
- Developing and maintaining user-friendly dashboards using tools like Looker or Power BI
- Collaborating with a global team to drive marketing strategies and improve performance
- Working across multiple brands and markets to ensure consistent tracking and reporting standards
ASSUMPTION: This role requires a strong analytical mindset and experience with digital marketing analytics tools. Familiarity with global markets and cross-cultural teams is a plus.
📋 Key Responsibilities
✅ Further develop, maintain, and manage global Google Tag Manager tracking solutions
✅ Track, analyze, and report on data from all digital marketing efforts, including website traffic, social media engagement, email campaigns, and paid ads
✅ Track, analyze, and report on customer flows and marketing funnel to increase lead volume and improve conversion rates
✅ Develop, maintain, and manage user-friendly dashboards that provide real-time insights into defined key performance metrics using tools like Looker or Power BI
✅ Create and distribute detailed reports that summarize marketing performance, highlight trends, and provide actionable insights for the business to improve
ASSUMPTION: This role requires a proactive approach to data analysis and a strong attention to detail. Excellent communication skills are essential to effectively convey insights to both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field
Experience: Proven experience (2-5 years) in digital marketing analytics
Required Skills:
- Proficient in Google Tag Manager and Excel
- Strong analytical and problem-solving skills
- Experience working across global markets
- Excellent English communication skills
- Ability to work independently and as part of a team
Preferred Skills:
- Experience with Looker or Power BI
- Familiarity with SQL or other programming languages
- Knowledge of marketing funnel optimization
ASSUMPTION: Candidates with experience in the hearing healthcare industry or related fields may have a competitive advantage. However, transferable skills and a strong analytical mindset are more important than industry-specific experience.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing data analyst roles in Kuala Lumpur, the estimated salary range is RM 80,000 - RM 120,000 per annum (approximately USD 18,000 - USD 28,000).
Benefits:
- Healthcare
- Lifestyle allowance
- Pension
Working Hours: Full-time (40 hours/week) with flexible working hours and a hybrid work model
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Demant Group operates in the medical equipment manufacturing industry, focusing on hearing healthcare and technology. The global hearing aids market is projected to reach USD 14.7 billion by 2026, growing at a CAGR of 4.2% during the forecast period (2019-2026).
Company Size: Demant Group has 5,001-10,000 employees globally, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Demant Group was founded in 1904 and has since grown into a world-leading hearing healthcare and technology group with a strong presence in over 130 countries.
Company Description:
- Demant Group offers innovative technologies, solutions, and expertise to help people hear better, focusing on hearing care, hearing aids, hearing implants, diagnostic equipment, and audio solutions.
- The company operates through several business segments, including Oticon, Bernafon, and AudioCare.
- Demant Group is headquartered in Smørum, Denmark, and is listed on Nasdaq Copenhagen.
Company Specialties:
- Audiology
- Hearing aids
- Hearing care
- Hearing test
Company Website: https://www.audikagroup.com/
ASSUMPTION: Demant Group's extensive global presence and diverse product portfolio provide a dynamic and challenging work environment for marketing professionals.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the global marketing team.
Reporting Structure: The Marketing Data Analyst will report directly to the Global Digital Marketing Manager and collaborate with various teams, including marketing, sales, and product management.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary depending on the candidate's preferences and the team's needs.
Growth Opportunities:
- Advancement within the global marketing team, such as senior analyst or manager roles
- Expansion into other business segments or regions within Demant Group
- Cross-functional collaboration and skill development opportunities
ASSUMPTION: Given Demant Group's global presence and diverse product portfolio, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: The Kuala Lumpur office is a modern, collaborative workspace designed to support productivity and teamwork.
Office Location(s): Mid Valley, Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, with a vibrant multicultural environment and a thriving business ecosystem.
- The Mid Valley area is a bustling commercial district with numerous shopping malls, restaurants, and entertainment options.
- Kuala Lumpur offers a tropical climate year-round, with temperatures typically ranging from 21°C to 33°C (70°F to 91°F).
Work Schedule: The work schedule is Monday to Friday, with flexible working hours to accommodate a hybrid work arrangement.
ASSUMPTION: Kuala Lumpur's dynamic business environment and multicultural atmosphere provide an engaging and stimulating work environment for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study
- Final interview with the global digital marketing manager and/or other team members
- Job offer and onboarding
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Technical proficiency with relevant tools (e.g., Google Tag Manager, Excel, Looker/Power BI)
- Communication and presentation skills
- Cultural fit and alignment with Demant Group's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing analytics
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for the technical assessment by brushing up on your skills with Google Tag Manager, Excel, and other relevant tools
- Research Demant Group and the hearing healthcare industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Digital Marketing Analytics, Google Tag Manager, Excel, Data Analysis, Marketing Funnel, Global Markets, Cross-Cultural Teams
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the candidate pool. However, the general process outlined above is typical for mid-level marketing roles within Demant Group.
🛠️ Tools & Technologies
- Google Tag Manager
- Excel
- Looker or Power BI
- SQL (preferred)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the team's needs. However, the list above provides a general overview of the tools commonly used in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Focusing on the needs and preferences of customers to deliver exceptional hearing care experiences
- Collaboration: Working together across teams and regions to drive innovation and growth
- Integrity: Upholding the highest ethical standards in all aspects of our work
Work Style:
- Data-driven: Making informed decisions based on data analysis and insights
- Innovative: Continuously seeking new ways to improve performance and enhance the customer experience
- Adaptable: Embracing change and responding to evolving market needs
Self-Assessment Questions:
- How have you demonstrated your ability to work effectively in a global, cross-cultural team?
- Can you provide an example of a time when you identified a trend or opportunity through data analysis and drove actionable insights to improve marketing performance?
- How do you approach learning and adapting to new tools and technologies in a fast-paced work environment?
ASSUMPTION: Demant Group's culture is characterized by a strong focus on customer-centricity, collaboration, and innovation. Candidates who align with these values and work styles are more likely to thrive in the organization.
⚠️ Potential Challenges
- Working with large and complex datasets, requiring strong analytical skills and attention to detail
- Balancing the need for standardized tracking and reporting with the unique requirements of different brands and markets
- Effectively communicating insights to both technical and non-technical stakeholders, requiring strong communication and presentation skills
- Managing time zones and collaborating with global teams, which may require flexibility in working hours
ASSUMPTION: These challenges are inherent to the role and require a proactive, solutions-oriented approach to ensure success.
📈 Similar Roles Comparison
- Marketing Data Analyst vs. Marketing Analytics Manager: The former focuses more on day-to-day data analysis and reporting, while the latter is responsible for strategic decision-making and team management. Both roles require strong analytical skills and a deep understanding of marketing performance metrics.
- Industry-specific context: The hearing healthcare industry is characterized by a focus on customer-centricity, innovation, and data-driven decision-making. Marketing professionals in this industry must be comfortable working with sensitive customer data and understanding the unique needs of hearing-impaired individuals.
- Career path comparison: Marketing Data Analyst is a mid-level role that can lead to senior analyst, manager, or specialist positions within the marketing team. Alternatively, candidates may pursue career paths in data science, business intelligence, or marketing strategy and consulting.
ASSUMPTION: Understanding the similarities and differences between related roles and industries can help candidates make informed decisions about their career paths and identify opportunities for growth and development.
📝 Sample Projects
- Developing and implementing a global tracking solution for a new marketing campaign, including website, email, and social media channels
- Analyzing customer data to identify trends and opportunities for improving marketing funnel conversion rates and customer retention
- Creating and maintaining dashboards that provide real-time insights into key performance metrics for multiple brands and markets
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that Marketing Data Analysts may encounter in their day-to-day work. The specific projects may vary depending on the organization's needs and the candidate's skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the global digital marketing team?
- How does the Marketing Data Analyst role collaborate with other teams, such as sales, product management, and customer success?
- What are the most significant challenges facing the marketing team in the coming months, and how can this role contribute to addressing them?
- How does Demant Group support the professional development and growth of its marketing team members?
- What are the key priorities for the first 30, 60, and 90 days in this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing analytics
- Prepare for the technical assessment by brushing up on your skills with Google Tag Manager, Excel, and other relevant tools
- Research Demant Group and the hearing healthcare industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
