Marketing Data Analyst

📌 Core Information

🔹 Job Title: Marketing Data Analyst

🔹 Company: TEKsystems

🔹 Location: Chicago, IL (Hybrid: 1-3 days per week on-site)

🔹 Job Type: Contract (W2) through the rest of the year with potential extension into 2026

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Transforming complex data into clear and strategic recommendations to guide marketing strategy and decision-making
• Working closely with business leaders to understand their objectives and provide actionable insights
• Gathering, analyzing, and interpreting data from various platforms and sources to provide comprehensive insights
• Developing and maintaining dashboards, reports, and visualizations to monitor key performance indicators (KPIs) and track business metrics
• Utilizing statistical methods and data mining techniques to uncover trends, patterns, and anomalies in marketing data

ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and excellent communication skills to effectively work with both technical and non-technical stakeholders.

📋 Key Responsibilities

✅ Collect, analyze, and interpret enterprise data to provide actionable insights for marketing strategy

✅ Work closely with business leaders to transform complex data into strategic recommendations

✅ Develop and maintain dashboards, reports, and visualizations to monitor KPIs and track business metrics

✅ Utilize statistical methods and data mining techniques to uncover trends, patterns, and anomalies in marketing data

✅ Present findings and recommendations to stakeholders in a clear and impactful manner

✅ Evaluate the effectiveness of marketing strategies and initiatives, suggesting improvements based on data analysis

ASSUMPTION: The role requires a proactive approach to data analysis, with the ability to identify trends and insights independently and collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related field

Experience: 2-5 years of experience in marketing data analysis or a related role

Required Skills:

• Proficient in Tableau, Google Analytics, and Microsoft Excel
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to work independently and in a team environment
• Proven experience in marketing campaign analysis and marketing analytics

Preferred Skills:

• Experience with SQL or other database management systems
• Knowledge of marketing automation tools (e.g., Marketo, HubSpot)
• Familiarity with A/B testing and statistical modeling

ASSUMPTION: Candidates with a strong academic background in statistics or a related field, along with relevant work experience, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $50.00 - $60.00 per hour

Benefits:

• Medical, dental, and vision insurance
• Critical Illness, Accident, and Hospital insurance
• 401(k) Retirement Plan
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation, or Sick Leave)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for marketing data analyst roles with 2-5 years of experience in the Chicago area.

📌 Applicant Insights

🔍 Company Context

Industry: TEKsystems is a leading provider of business and technology services, focusing on IT services and IT consulting. They work with over 6,000 customers, including 80% of the Fortune 500, across North America, Europe, and Asia.

Company Size: TEKsystems has 10,001+ employees globally, providing a large and diverse work environment.

Founded: TEKsystems was founded in 1983 and has since grown into a strategic partner for businesses seeking to capitalize on change and master the momentum of technology.

Company Description:

• TEKsystems accelerates business transformation for their customers by delivering a range of solutions that unlock business value.
• They are a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500, across North America, Europe, and Asia.
• TEKsystems is an Allegis Group company, committed to providing equal opportunities for all employees and job applicants.

Company Specialties:

• IT Services
• IT Talent Management Expertise
• Staffing Services
• Digital Services
• Advisory Services
• Co-led Services
• Enterprise Services
• DevOps and Automation
• Risk & Security
• Cloud Enablement and Migration
• Enterprise Applications
• Telecom Design and Implementation
• and Technology Operations

Company Website: TEKsystems

ASSUMPTION: TEKsystems' extensive experience and global presence provide ample opportunities for professional growth and exposure to diverse projects.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing data analysts looking to gain experience in a large organization and make a significant impact on marketing strategy.

Reporting Structure: The Marketing Data Analyst will report directly to the Marketing Manager and collaborate with various cross-functional teams, including marketing, sales, and product management.

Work Arrangement: This is a hybrid position, requiring the candidate to be on-site in Chicago, IL for 1-3 days per week, with the remaining days worked remotely.

Growth Opportunities:

• Exposure to diverse marketing campaigns and initiatives across various industries
• Potential to extend the contract into 2026, offering long-term career prospects
• Opportunities to work with cutting-edge data analysis tools and technologies

ASSUMPTION: This role offers a unique blend of on-site and remote work, providing flexibility while still fostering collaboration and teamwork.

🌍 Location & Work Environment

Office Type: TEKsystems' Chicago office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 7437 Race Road, Hanover, MD 21076, US (Headquarters) and 7437 Race Road, Hanover, MD 21076, US (Chicago office)

Geographic Context:

• Chicago, IL is a vibrant, multicultural city with a thriving business ecosystem
• The Chicago office is conveniently located near public transportation and various amenities
• The hybrid work arrangement allows for a better work-life balance

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely for some days of the week

ASSUMPTION: The hybrid work arrangement offers the best of both worlds – the opportunity to collaborate and build relationships with colleagues on-site, while also enjoying the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with a recruiter
• Technical interview with a data analyst or manager
• Final interview with the marketing manager or hiring panel

Key Assessment Areas:

• Data analysis and interpretation skills
• Communication and presentation skills
• Problem-solving and critical thinking
• Cultural fit and alignment with TEKsystems' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and practicing data analysis exercises
• Research TEKsystems' company culture and values to demonstrate your fit during the interview

ATS Keywords: Marketing data analysis, data interpretation, data visualization, Tableau, Google Analytics, Microsoft Excel, marketing campaign analysis, marketing analytics, KPI tracking, business metrics, statistical methods, data mining techniques

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within TEKsystems' organization.

🛠️ Tools & Technologies

• Tableau
• Google Analytics
• Microsoft Excel
• SQL (preferred)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Candidates should have a strong proficiency in Tableau, Google Analytics, and Microsoft Excel, with experience in SQL being a plus.

👔 Cultural Fit Considerations

Company Values:

• Partnership
• Integrity
• Expertise
• Accountability
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you proactive and results-driven, with a strong attention to detail?
• Are you comfortable working with both technical and non-technical stakeholders?

ASSUMPTION: TEKsystems values a strong cultural fit, with candidates who embody their core values and work well within a collaborative team environment.

⚠️ Potential Challenges

• Working with large and complex datasets, requiring strong data analysis and interpretation skills
• Balancing the need for detailed analysis with the requirement to provide timely insights and recommendations
• Effectively communicating complex data insights to non-technical stakeholders
• Managing multiple projects and priorities in a fast-paced, dynamic environment

ASSUMPTION: These challenges can be overcome by a strong analytical mindset, excellent communication skills, and a proactive approach to data analysis and problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing data analyst roles, this position offers a unique blend of on-site and remote work, providing flexibility and a better work-life balance
• TEKsystems' extensive experience and global presence provide ample opportunities for professional growth and exposure to diverse projects
• This role is well-suited for early to mid-career marketing data analysts looking to gain experience in a large organization and make a significant impact on marketing strategy

ASSUMPTION: This role offers a unique blend of on-site and remote work, providing flexibility and a better work-life balance compared to similar roles in the industry.

📝 Sample Projects

• Analyzing marketing campaign performance to optimize future campaigns and improve ROI
• Developing and maintaining dashboards to monitor key performance indicators and track business metrics
• Conducting A/B testing and statistical modeling to evaluate the effectiveness of marketing strategies and initiatives

ASSUMPTION: These sample projects illustrate the range of responsibilities and the importance of data-driven decision-making in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the overall marketing strategy and objectives for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does TEKsystems support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does TEKsystems address them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, team, and company culture, while also addressing any concerns or uncertainties about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and practicing data analysis exercises
• Research TEKsystems' company culture and values to demonstrate your fit during the interview
• Follow up with the recruiter or hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.