Marketing Data Analyst

📌 Core Information

🔹 Job Title: Marketing Data Analyst

🔹 Company: Cellebrite

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US East Coast preferred)

🚀 Job Overview

Key aspects of this role include:

• Analyzing and interpreting marketing and product-related data to drive growth
• Conducting thorough and accurate analysis of complex data sets
• Generating clear and concise reports to communicate key findings
• Collaborating with cross-functional teams to ensure data-driven decision-making
• Working with various data sources and tools to derive insights

ASSUMPTION: This role requires a strong analytical mindset, technical aptitude, and excellent communication skills. The ideal candidate will be curious, collaborative, and able to work independently.

📋 Key Responsibilities

✅ Conduct thorough and accurate analysis of complex data sets from various sources to identify trends and derive insights

✅ Conduct analysis to understand content performance on the web and through campaigns, and via enablement solutions to assess impact on the customer journey

✅ Understand product feature usage to identify impactful growth strategies, both new customer and expansion, and inform future product roadmap strategies

✅ Leverage web traffic and product usage data to identify user journey pain points and propose data-driven optimizations

✅ Generate clear and concise reports to communicate key findings to stakeholders

✅ Prepare and present insightful data at regular reviews, highlighting key performance indicators and growth opportunities

✅ Create visually compelling presentations or dashboards to support decision-making

✅ Utilize data visualization tools to enhance the understanding of analytical results

✅ Collaborate with product, marketing, and system teams to ensure accurate product data tagging and tracking

✅ Collaborate with cross-functional teams to ensure data-driven decision-making across Marketing initiatives

✅ Collaborate with relevant teams to ensure data accuracy, integrity, and accessibility

ASSUMPTION: This role involves a mix of independent work and cross-functional collaboration, requiring strong project management skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: BA in Marketing, Business Administration, Statistics, or a related field

Experience: 5+ years in Marketing analytics or similar role with strong understanding of Marketing metrics and KPIs

Required Skills:

• Proficient in Excel, PowerPoint, SFDC CRM, SFMC, 6sense, Looker, Snowflake, GA4, and Qlik Sense/Cloud
• Experience with Seismic, Pendo, Datadog, and Mixpanel
• Effective communication skills and ability to drive discussions and presentations at all levels of the organization
• Experience pulling data from a variety of sources and aptitude to learn additional solutions as needed
• Experience managing multiple projects simultaneously, owning deliverables end to end, and establishing a partnership with key stakeholders
• Master of collaborating cross-functionally and excellent organizational skills

Preferred Skills:

• Experience with government clearance processes

ASSUMPTION: Candidates should have a strong foundation in marketing analytics and be comfortable working with various data sources and tools.

💰 Compensation & Benefits

Salary Range: $90,000 - $130,000 per year (Based on industry standards for a Marketing Data Analyst with 5-10 years of experience in the United States)

Benefits:

• Government clearance opportunities
• Remote work opportunities
• Competitive benefits package (not specified)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Public Safety. Cellebrite specializes in digital intelligence and investigative analytics, partnering with public and private organizations to transform how they manage data in investigations to accelerate justice and ensure data security.

Company Size: 1,001-5,000 employees. As a mid-sized company, Cellebrite offers opportunities for growth and collaboration while maintaining a manageable team size.

Founded: 1999. Cellebrite has over two decades of experience in the digital intelligence and investigative analytics industry.

Company Description:

• Cellebrite is the global leader in Digital Intelligence solutions for the public and private sectors
• Their mission is to enable customers to protect and save lives, accelerate justice, and preserve privacy in communities around the world
• Their Digital Intelligence platform and solutions transform how customers collect, review, analyze, and manage investigative digital data in legally sanctioned investigations

Company Specialties:

• Mobile Forensics
• Mobile data extraction
• Cloud extraction
• Decoding
• Analysis and reporting
• Digital forensics
• Digital intelligence
• Cloud forensics
• Analytics
• Mobile unlocking

Company Website: http://www.cellebrite.com/

ASSUMPTION: As a leader in its industry, Cellebrite offers opportunities for professional growth and development in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Mid-level. This role requires 5+ years of experience in marketing analytics and offers opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Data Analyst will report directly to the Marketing Manager and collaborate with various cross-functional teams, including Product, Marketing, and System teams.

Work Arrangement: Remote (US East Coast preferred). This role offers the flexibility to work remotely, with a preference for candidates located on the US East Coast.

Growth Opportunities:

• Potential career progression into senior marketing analytics roles or management positions
• Opportunities to work on high-impact projects and drive strategic decision-making
• Chance to gain experience in a growing industry with a global leader

ASSUMPTION: This role offers a unique opportunity to apply analytical skills to drive growth and impact in a mission-critical industry.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical office presence, allowing for greater flexibility and work-life balance.

Office Location(s): United States. While the role is remote, the ideal candidate is located on the US East Coast.

Geographic Context:

• The United States offers a diverse range of cultural, economic, and professional opportunities
• The East Coast region is home to many leading technology and innovation hubs
• Remote work allows for greater flexibility and the ability to work from various locations within the United States

Work Schedule: Full-time (40 hours/week). The work schedule is flexible, with the expectation of being available during standard business hours on the East Coast.

ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from various locations within the United States, with a preference for candidates on the East Coast to facilitate collaboration with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the Marketing Manager and other team members

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Technical proficiency with relevant data analysis tools
• Collaboration and cross-functional teamwork

Application Tips:

• Tailor your resume to highlight relevant marketing analytics experience and skills
• Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's mission
• Be ready to discuss your experience with data analysis, visualization, and reporting tools
• Showcase your ability to communicate complex findings in a clear and concise manner

ATS Keywords: Marketing Analytics, Data Analysis, Excel, PowerPoint, SFDC CRM, SFMC, 6sense, Looker, Snowflake, GA4, Qlik Sense, Seismic, Pendo, Datadog, Mixpanel, Communication Skills

ASSUMPTION: The application process is designed to assess the candidate's analytical skills, technical proficiency, and cultural fit with the company.

🛠️ Tools & Technologies

• Excel
• PowerPoint
• SFDC CRM
• SFMC
• 6sense
• Looker
• Snowflake
• GA4
• Qlik Sense/Cloud
• Seismic
• Pendo
• Datadog
• Mixpanel

ASSUMPTION: The required tools and technologies are industry-standard and widely used in marketing analytics roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Data-driven
• Collaborative
• Innovative
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with complex data sets and deriving insights?
• Do you have strong communication skills and the ability to present findings to stakeholders?
• Are you a self-starter with excellent organizational skills?

ASSUMPTION: Candidates who align with Cellebrite's values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working with complex data sets and deriving meaningful insights
• Communicating complex findings to non-technical stakeholders
• Adapting to a remote work environment and collaborating with team members across different time zones

ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to other marketing analytics positions but focuses specifically on marketing and product-related data to drive growth
• Candidates with experience in marketing analytics or similar roles will find this position to be a good fit
• Career progression in this role could lead to senior marketing analytics roles or management positions within the company

ASSUMPTION: This role offers a unique opportunity to apply marketing analytics skills to drive growth and impact in a mission-critical industry.

📝 Sample Projects

• Analyzing customer journey data to identify pain points and optimize marketing strategies
• Conducting A/B tests on marketing campaigns to assess their impact and effectiveness
• Developing dashboards to track key performance indicators and monitor progress towards goals

ASSUMPTION: These sample projects illustrate the types of analyses and insights the Marketing Data Analyst will be responsible for generating in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does the company approach data privacy and security, and what role does this position play in maintaining these standards?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing analytics experience and skills
• Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's mission
• Be ready to discuss your experience with data analysis, visualization, and reporting tools during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.