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Marketing Data Analyst

Vestiaire Collective
Full-time
On-site
Paris, Île-de-France, France

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Data Analyst

πŸ”Ή Company: Vestiaire Collective

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Permanent contract

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 10, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Analyzing marketing performance data to drive decision-making and budget allocation
  • Building and maintaining dashboards for various marketing teams
  • Measuring the impact of branding campaigns on traffic and customer acquisition
  • Improving marketing effectiveness and efficiency through data-driven strategies

ASSUMPTION: This role requires a strong analytical mindset and experience in marketing analytics to succeed. Familiarity with advanced modeling techniques and data visualization tools is essential.

πŸ“‹ Key Responsibilities

βœ… Build quantitative analyses using advanced modeling techniques to provide insights on marketing performance

βœ… Create and maintain dashboards used by different teams (Social, Influence, Performance Marketing, etc.)

βœ… Measure the impact of Branding campaigns on both traffic and customer acquisition

βœ… Define strategies to improve both the marketing effectiveness and efficiency of media performance

βœ… Build full-cycle analytics experiments, reports, and dashboards using SQL, R, Python, Tableau, or other scripting and statistical tools

ASSUMPTION: This role involves a mix of data analysis, visualization, and stakeholder communication. Strong problem-solving skills and the ability to work independently are crucial for success.

🎯 Required Qualifications

Education: Advanced degree (Master’s preferred) in Business, Statistics, Data Science, Economics, or Digital Marketing

Experience: 3+ years of experience in marketing analytics, business analytics, consulting, finance, agency, or other quantitative roles

Required Skills:

  • Proficient in Excel and SQL
  • Experience with at least one data visualization tool such as Tableau, Looker, or Google Data Studio
  • Familiarity with ETL processes, statistical analysis (e.g., hypothesis testing, regression), and packages/tools like Scikit Learn, Prophet, Robyn, or similar
  • Fluent in English

Preferred Skills:

  • Python coding experience
  • Experience with marketing performance measurement, including marketing mix modeling (MMM), attribution modeling, and experimentation/A/B testing

ASSUMPTION: While the role requires specific technical skills, it also values candidates who are curious, structured, and self-starters, able to navigate ambiguity and build relationships with stakeholders.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market rates for mid-level marketing analytics roles in Paris)

Benefits:

  • Competitive compensation
  • Significant investment in learning and growth
  • Two days per year to help a project and volunteer for an association
  • Free shares

Working Hours: Full-time (40 hours/week) with flexible working hours and a results-driven environment

ASSUMPTION: The salary range is estimated based on market data for mid-level marketing analytics roles in Paris. Actual compensation may vary based on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail Apparel and Fashion, with a focus on sustainable and pre-loved fashion

Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2009, with a history of growth and expansion in the fashion e-commerce industry

Company Description:

  • Leading global online marketplace for desirable pre-loved fashion
  • Certified B Corporation, committed to sustainability and social responsibility
  • Unique platform with a rare inventory of 5 million items and 20,000 daily new-ins

Company Specialties:

  • Fashion, luxury, e-commerce, community, online shopping, and technology
  • Focus on sustainability and circular fashion

Company Website: http://www.vestiairecollective.com

ASSUMPTION: Vestiaire Collective's commitment to sustainability and social responsibility is a key aspect of its company culture and values.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the marketing analytics team

Reporting Structure: Reports directly to the Director of Marketing Analytics and works cross-functionally with branding, performance marketing, business performance, CRM, product, analytics engineering, and senior leadership

Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future

Growth Opportunities:

  • Expanding skills in marketing analytics and data visualization
  • Gaining experience working with a diverse global team
  • Potential career progression within the marketing analytics team or broader organization

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Paris, with additional offices in London, Berlin, New York, Hong Kong, Singapore, and Lisbon

Office Location(s): 53, Rue de ChÒteaudun, Paris, Île-de-France 75009, FR

Geographic Context:

  • Paris is a vibrant, multicultural city with a thriving fashion industry
  • Vestiaire Collective's headquarters is located in the 9th arrondissement, close to public transportation and amenities
  • The company has a diverse global team representing more than 50 nationalities

Work Schedule: Full-time (40 hours/week) with flexible working hours and a results-driven environment

ASSUMPTION: The work environment at Vestiaire Collective is collaborative, diverse, and inclusive, with a strong focus on sustainability and social responsibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • Technical interview with the marketing analytics team
  • Final interview with the Director of Marketing Analytics

Key Assessment Areas:

  • Technical skills in marketing analytics and data visualization
  • Problem-solving and critical thinking abilities
  • Communication and stakeholder management skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for technical interview questions by brushing up on your marketing analytics and data visualization skills
  • Research Vestiaire Collective's company culture and values to demonstrate your alignment with their mission

ATS Keywords: Marketing Analytics, Business Analytics, Data Visualization, SQL, Python, Statistical Analysis, A/B Testing, Marketing Mix Modeling, Dashboard Creation, ETL Processes, Regression, Bayesian Inference, Time Series Modeling, Curiosity, Team Player, Self-Starter

ASSUMPTION: The application process at Vestiaire Collective is competitive, and candidates should be prepared to demonstrate their technical skills and cultural fit throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Excel
  • SQL
  • Tableau or other data visualization tools
  • Python (optional but preferred)
  • R (optional)
  • Meridian, Prophet, Scikit learn, or similar packages/tools

ASSUMPTION: The required tools and technologies for this role are standard in the marketing analytics industry and can be learned or improved upon with relevant experience and training.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Activism
  • Transparency
  • Dedication
  • Greatness
  • Collective

Work Style:

  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and open to feedback

Self-Assessment Questions:

  • How do you embody the value of activism in your work?
  • How do you ensure transparency and collaboration when working with cross-functional teams?
  • How do you approach challenges and setbacks in a dedicated and great manner?

ASSUMPTION: Candidates who align with Vestiaire Collective's company values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

  • Working with large and complex datasets, requiring strong analytical skills
  • Balancing multiple projects and priorities, with a need for strong organization and time management
  • Communicating complex data insights to non-technical stakeholders, requiring strong communication skills
  • Keeping up with the latest trends and best practices in marketing analytics, requiring continuous learning and development

ASSUMPTION: These challenges can be overcome with strong technical skills, a proactive approach to learning, and effective communication and collaboration with team members and stakeholders.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing analytics roles, this position places a stronger emphasis on branding campaign impact measurement and media performance optimization
  • Vestiaire Collective's focus on sustainable and pre-loved fashion sets it apart from traditional retail and e-commerce companies
  • This role offers opportunities for career growth and development within a dynamic and expanding organization

ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this opportunity at Vestiaire Collective.

πŸ“ Sample Projects

  • Analyzing the impact of a recent branding campaign on customer acquisition and traffic
  • Developing a marketing mix model to optimize media spend and improve ROI
  • Creating a dashboard to track and visualize key marketing performance metrics for various teams

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

  • How does this role contribute to Vestiaire Collective's mission and goals?
  • What are the biggest challenges facing the marketing analytics team currently, and how can this role help address them?
  • How does the marketing analytics team collaborate with other departments and teams within the organization?
  • What opportunities are there for professional growth and development within this role and the broader organization?
  • How does Vestiaire Collective support work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to the company's mission.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for technical interview questions by brushing up on your marketing analytics and data visualization skills
  • Research Vestiaire Collective's company culture and values to demonstrate your alignment with their mission
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.