📌 Core Information
🔹 Job Title: Marketing Data Analyst
🔹 Company: Freelance Latin America
🔹 Location: Remote (Venezuela, Bolivarian Republic of preferred)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining performance dashboards to track KPIs across digital marketing channels
- Analyzing user behavior and campaign effectiveness to provide actionable insights
- Collaborating cross-functionally with marketing, product, and commercial teams
- Implementing and managing UTM tagging strategies for accurate campaign tracking
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to translate complex data into clear, actionable insights for both technical and non-technical stakeholders.
📋 Key Responsibilities
✅ Build and maintain dashboards and reports to track KPIs across digital marketing channels (web, email, social, search, and campaigns)
✅ Analyze user behavior, campaign effectiveness, and conversion rates to provide actionable insights
✅ Leverage Salesforce Data Cloud and Marketing Cloud to segment audiences, define personas, and support targeted campaign development
✅ Implement and manage UTM tagging strategies to ensure consistent and accurate campaign tracking
✅ Support A/B testing efforts and interpret performance outcomes to guide marketing decisions
✅ Collaborate with content, design, and media teams to optimize campaigns for performance and ROI
✅ Present findings and recommendations clearly to both technical and non-technical stakeholders
ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong self-management skills and the ability to work effectively in a remote team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field (or equivalent experience)
Experience: 3+ years in a marketing analytics, business intelligence, or similar data role
Required Skills:
- Proficiency with marketing analytics tools (e.g., Google Analytics, Looker Studio, Tableau, Power BI)
- Google Analytics certification (GA4 preferred)
- Experience with Salesforce Data Cloud, Salesforce Marketing Cloud, and segmentation/audience tools
- Hands-on experience managing UTM parameters and link tagging best practices
- Strong understanding of web, email, and campaign KPIs and attribution models
- Ability to translate complex data into clear, actionable insights
- Excellent communication and storytelling skills using data
Preferred Skills:
- Experience working in healthcare, education, or professional services
- Familiarity with SQL or data query tools
- Understanding of privacy regulations related to marketing data (e.g., CASL, GDPR)
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education in this role.
💰 Compensation & Benefits
Salary Range: $40,000 - $60,000 USD per year (Based on experience and market rates for remote marketing data analyst roles in Latin America)
Benefits:
- Competitive pay in US Dollars
- Opportunity to work with respected business professionals
- Encouragement of input from team members
- Flexible payment methods (Zelle, Face Bank, Binance)
- Bi-weekly payments
- Birthday and work anniversary celebrations
- Extra benefits from brand alliances
- Weekly recreation dynamics for a healthy work environment
Working Hours: Monday to Friday, 9AM to 6PM (EST)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Freelance Latin America is a staffing and recruiting company specializing in connecting businesses worldwide with bilingual, college-educated, remote talent from Latin America.
Company Size: 51-200 employees (According to LinkedIn)
Founded: 2017
Company Description:
- Freelance Latin America provides bilingual, vetted remote talent from Latin America at a fraction of the cost of local employees
- The company offers a fully managed solution, BEST Service, which handles recruitment, onboarding, talent management, equipment, and IT support
- Freelance Latin America has served over 80 satisfied customers in the United States and Canada, providing opportunities to over 300 Latin American professionals
Company Specialties:
- Recruitment and headhunting services
- Placement services
- Outsourcing services
- Human resources
- Staffing agency
- Nearshoring and offshoring
- Talent acquisition
Company Website: freelancelatam.com
ASSUMPTION: Working for Freelance Latin America offers the opportunity to gain experience in a dynamic, growing industry and contribute to the success of diverse clients.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including marketing, product, and commercial
Work Arrangement: Fully remote, with a preference for candidates based in Venezuela, Bolivarian Republic of
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunity to work with and learn from experienced professionals in various fields
- Possibility to gain experience working with international clients and teams
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's focus on employee development and the diverse nature of its client base.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): N/A (Candidates are preferred from Venezuela, Bolivarian Republic of)
Geographic Context:
- Venezuela, Bolivarian Republic of has a time zone of UTC-4 (AST)
- The country has a diverse economy, with strengths in oil, natural gas, and other industries
- Venezuela, Bolivarian Republic of offers a lower cost of living compared to many other countries in the region
Work Schedule: Monday to Friday, 9AM to 6PM (EST)
ASSUMPTION: Working remotely from Venezuela, Bolivarian Republic of offers a unique opportunity to balance work and personal life, given the time zone and lower cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Manager
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Technical proficiency with relevant tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of data analysis projects or case studies that demonstrate your skills
- Research Freelance Latin America and its clients to show your understanding of the company and its mission
ATS Keywords: Marketing Analytics, Data Analysis, Salesforce Data Cloud, Salesforce Marketing Cloud, Google Analytics, UTM Tagging, A/B Testing, Audience Segmentation, Communication Skills, Data Visualization, Campaign Optimization, Attribution Models, SQL, Privacy Regulations, Storytelling with Data
ASSUMPTION: The interview process for this role is likely to be thorough and comprehensive, given the company's focus on finding the right fit for its team and clients.
🛠️ Tools & Technologies
- Google Analytics
- Looker Studio (formerly Google Data Studio)
- Tableau or Power BI
- Salesforce Data Cloud
- Salesforce Marketing Cloud
- UTM parameters and link tagging tools
- SQL or data query tools (e.g., BigQuery, PostgreSQL)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Collaboration
- Continuous learning
- Accountability
Work Style:
- Remote and flexible work arrangements
- Strong emphasis on communication and collaboration
- Focus on results and performance
- Openness to feedback and continuous improvement
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy collaborating with diverse teams?
- Are you comfortable working with international clients and teams, and adapting to different cultural norms?
- Do you embrace a customer-centric mindset and prioritize the needs of clients and stakeholders?
ASSUMPTION: Cultural fit is crucial for success in this role, given the remote nature of the work and the diverse client base served by Freelance Latin America.
⚠️ Potential Challenges
- Managing time zones and communication with international clients and teams
- Adapting to the unique cultural and linguistic nuances of working with Latin American talent
- Balancing the demands of multiple clients and projects simultaneously
- Keeping up with the latest trends and best practices in marketing analytics and data analysis
ASSUMPTION: These challenges can be overcome with strong communication skills, cultural sensitivity, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional in-house marketing data analyst roles, this position offers the opportunity to work with a diverse range of clients and industries
- Compared to other remote marketing data analyst roles, this position may offer more flexibility in work hours and a greater emphasis on results and performance
- Career progression in this role may involve taking on more responsibilities within the marketing department or exploring opportunities within Freelance Latin America's broader talent ecosystem
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the market, and candidates should carefully consider their fit and career goals before applying.
📝 Sample Projects
- Analyzing campaign performance data to optimize marketing spend and improve ROI for a healthcare client
- Developing a segmentation strategy for an education client to target specific student populations with tailored marketing messages
- Conducting an A/B test for a professional services client to optimize website conversion rates and improve lead generation
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that a marketing data analyst might encounter in this role, but the specific projects and clients will vary depending on the company's current priorities and client base.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing analytics challenges faced by Freelance Latin America's clients, and how this role addresses them?
- How does Freelance Latin America support the professional development and growth of its marketing data analysts?
- Can you provide examples of how this role has contributed to the success of Freelance Latin America's clients in the past?
- How does Freelance Latin America ensure the quality and consistency of its remote talent pool?
- What are the most important qualities and skills for success in this role, according to the Marketing Manager?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of data analysis projects or case studies that demonstrate your skills
- Research Freelance Latin America and its clients to show your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
