📌 Core Information
🔹 Job Title: Marketing Data Analyst II
🔹 Company: Gupta Media
🔹 Location: Boston, Massachusetts
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing and troubleshooting web and campaign tracking using Google Tag Manager, GA4, and custom conversion setups.
- Developing models that empower strategic decision-making, including forecasting tools to guide daily budget pacing, conversion rate benchmarks, and ROAS expectations.
- Translating business objectives into measurable KPIs and reporting frameworks.
- Presenting complex ideas and insights clearly and confidently to both clients and internal stakeholders, including non-technical audiences.
- Working across brand and agency stakeholders to align on goals, test strategies, and optimize spend.
ASSUMPTION: This role requires a strong blend of marketing savvy and technical fluency, with a focus on solving ambiguous business problems and connecting performance data to strategy.
📋 Key Responsibilities
✅ Implement and troubleshoot web and campaign tracking using Google Tag Manager, GA4, and custom conversion setups across platforms like Shopify, ticketing systems, and CRMs.
✅ Ensure accurate event tracking and attribution to support campaign insights.
✅ Build models that empower strategic decision-making, including forecasting tools to guide daily budget pacing, conversion rate benchmarks, and ROAS expectations.
✅ Translate business objectives into measurable KPIs and reporting frameworks.
✅ Develop scalable reports and dashboards using tools like Looker Studio, Excel, and Google Sheets.
✅ Write complex SQL queries to extract, clean, and analyze large datasets.
✅ Integrate data from marketing APIs, ad platforms, and CRM systems into clean, usable formats.
✅ Present complex ideas and insights clearly and confidently to both clients and internal stakeholders, including non-technical audiences.
✅ Help shape media strategy by translating campaign performance into actionable recommendations.
✅ Work across brand and agency stakeholders to align on goals, test strategies, and optimize spend.
ASSUMPTION: The responsibilities listed above are essential for this role, but the specific tasks may vary depending on the client and project requirements.
🎯 Required Qualifications
Education: Bachelor’s degree in Computer Science, Marketing, or a related field
Experience: 2+ years of experience working with marketing or advertising data, ideally in a fast-paced agency or brand environment with a strong performance marketing focus
Required Skills:
- Proficient in Google Tag Manager, GA4, and CRMs
- Fluent in SQL and comfortable wrangling data from multiple sources (BigQuery experience is a plus)
- Experience working with marketing APIs and understanding advertising metrics like LTV, CAC, ROAS, and incrementality
- Strong instincts around budget pacing, daily bidding decisions, and conversion rate optimization
- Comfortable working in ambiguous problem spaces and turning data into clarity
Preferred Skills:
- Experience with Looker Studio, Excel, and Google Sheets
- Knowledge of BigQuery
- Familiarity with media planning and buying processes
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a candidate an even stronger fit for the position.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Data Analyst II role in Boston)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee referral bonus program
- Professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The salary range and benefits listed above are based on industry standards for a Marketing Data Analyst II role in Boston. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Gupta Media operates in the advertising services industry, focusing on performance marketing for big brands, subscription services, and sports franchises.
Company Size: Gupta Media has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Gupta Media was founded in 2001, with over two decades of experience in the advertising industry.
Company Description:
- Gupta Media was founded on the idea that advertising could create huge leverage in clients' businesses.
- The company has grown its work with big brands, subscription services, and sports franchises, with a global client base.
- Gupta Media focuses on campaign, content, and branding assignments, working at the intersection of analytics, advertising, and client services.
Company Specialties:
- Digital Marketing
- Media Planning
- Web Design
- Google AdWords
- Facebook Ads
- Twitter Promoted Products
- Mobile Advertising
- Shazam Advertising
- Media Buying
- Creative Design
- Analytics
- E-commerce
Company Website: http://www.guptamedia.com
ASSUMPTION: Gupta Media's focus on performance marketing and its diverse client base provide unique opportunities for candidates to work on various projects and learn from experienced team members.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring 2-5 years of experience in marketing or advertising data analysis.
Reporting Structure: The Marketing Data Analyst II will report directly to the Strategy & Analytics team and work closely with brand and agency stakeholders.
Work Arrangement: Gupta Media is an office-first organization, with on-site work being the primary arrangement. However, there may be flexibility for occasional remote work or adjusted hours as needed.
Growth Opportunities:
- As Gupta Media continues to grow, there may be opportunities for advancement within the Strategy & Analytics team or other departments.
- The company encourages professional development and offers opportunities for employees to learn and grow in their roles.
- Working on diverse projects for various clients can help the Marketing Data Analyst II gain experience and expand their skillset.
ASSUMPTION: Gupta Media's focus on growth and development provides opportunities for the Marketing Data Analyst II to advance their career and take on new challenges.
🌍 Location & Work Environment
Office Type: Gupta Media's office is a collaborative and creative workspace, designed to foster innovation and teamwork.
Office Location(s): 200 Berkeley St, Boston, Massachusetts 02116, US
Geographic Context:
- Boston is a major city with a vibrant cultural scene, offering numerous entertainment, dining, and recreational opportunities.
- The office is located in the Back Bay neighborhood, providing easy access to public transportation and nearby amenities.
- The city experiences all four seasons, with cold winters and mild summers.
Work Schedule: The typical work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: Gupta Media's office environment and location in Boston provide a dynamic and engaging work setting, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager to discuss the role and assess cultural fit.
- Technical assessment or case study to evaluate data analysis skills and problem-solving abilities.
- On-site or virtual interview with the Strategy & Analytics team to discuss the role in more detail and answer any questions.
- Final interview with the department head or another senior team member to make a hiring decision.
Key Assessment Areas:
- Data analysis skills and proficiency in relevant tools (e.g., Google Tag Manager, GA4, SQL)
- Problem-solving abilities and strategic thinking
- Communication skills and the ability to present complex ideas clearly and confidently
- Cultural fit and alignment with Gupta Media's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your data analysis work and the impact you've made in previous positions.
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and practicing problem-solving exercises.
- Research Gupta Media and the role to demonstrate your understanding of the company and the responsibilities of the position.
ATS Keywords: Google Tag Manager, GA4, SQL, marketing data analysis, performance marketing, budget pacing, conversion rate optimization, data modeling, data reporting, client insights
ASSUMPTION: Gupta Media's interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for the role and the team.
🛠️ Tools & Technologies
- Google Tag Manager
- GA4
- SQL
- Looker Studio
- Excel
- Google Sheets
- BigQuery
- Marketing APIs
- Ad platforms (e.g., Google AdWords, Facebook Ads, Twitter Promoted Products)
- CRMs
ASSUMPTION: The tools and technologies listed above are essential for the Marketing Data Analyst II role and will be used on a daily basis to perform the job's responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven: Gupta Media focuses on delivering results and continuously improving its services.
- Innovative: The company encourages creativity and thinking outside the box to solve complex challenges.
- Collaborative: Gupta Media fosters a team-oriented work environment, with a strong emphasis on collaboration and communication.
Work Style:
- Gupta Media operates in a fast-paced, dynamic environment, with a focus on meeting tight deadlines and delivering high-quality work.
- The company encourages a healthy work-life balance, with flexible hours and remote work options available as needed.
- Gupta Media values diversity and inclusion, with a commitment to fostering a welcoming and supportive work environment.
Self-Assessment Questions:
- Do you have a strong blend of marketing savvy and technical fluency, with a focus on solving ambiguous business problems and connecting performance data to strategy?
- Are you comfortable working in a fast-paced, dynamic environment and meeting tight deadlines?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams to deliver results?
ASSUMPTION: Gupta Media's focus on performance, innovation, and collaboration provides a unique work environment that values creativity, teamwork, and continuous improvement.
⚠️ Potential Challenges
- The Marketing Data Analyst II role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- Gupta Media's fast-paced environment may present challenges for candidates who prefer a more structured or predictable work setting.
- The role may require occasional remote work or adjusted hours, which could present challenges for candidates with inflexible schedules or caregiving responsibilities.
- Boston's cold winters may be a challenge for candidates who prefer warmer climates.
ASSUMPTION: While Gupta Media offers numerous opportunities for growth and development, the role may present challenges that candidates should consider carefully before applying.
📈 Similar Roles Comparison
- Compared to other marketing data analyst roles, Gupta Media's position offers a unique blend of marketing savvy and technical fluency, with a focus on solving ambiguous business problems and connecting performance data to strategy.
- Gupta Media's global client base and diverse project portfolio provide opportunities for candidates to work on various assignments and gain experience in different industries.
- As a mid-sized company, Gupta Media offers a more collaborative and intimate work environment compared to larger advertising agencies, with opportunities for growth and advancement within the organization.
ASSUMPTION: Gupta Media's Marketing Data Analyst II role offers a unique blend of marketing savvy and technical fluency, with opportunities for growth and development in a dynamic and collaborative work environment.
📝 Sample Projects
- Developing a forecasting tool to guide daily budget pacing for a major e-commerce client, resulting in a 15% increase in sales and a 10% reduction in cost per acquisition.
- Analyzing customer data to identify trends and insights for a subscription service client, leading to a 20% increase in customer retention and a 15% increase in revenue.
- Optimizing a media buying strategy for a sports franchise client, resulting in a 25% increase in ticket sales and a 10% reduction in cost per ticket.
ASSUMPTION: The sample projects listed above demonstrate the types of responsibilities and impact the Marketing Data Analyst II may have in the role, with a focus on solving complex business problems and driving results for clients.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Marketing Data Analyst II at Gupta Media?
- How does Gupta Media support the professional development and growth of its employees?
- What is the typical team structure for the Strategy & Analytics team, and how does the Marketing Data Analyst II role fit within that structure?
- How does Gupta Media approach work-life balance, and what flexibility is available for remote work or adjusted hours?
- What are the most challenging aspects of the Marketing Data Analyst II role, and how does Gupta Media support its employees in overcoming those challenges?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the work environment, and the company culture, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your data analysis work and the impact you've made in previous positions.
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and practicing problem-solving exercises.
- Research Gupta Media and the role to demonstrate your understanding of the company and the responsibilities of the position.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
