📌 Core Information
🔹 Job Title: Marketing Data Analyst & Tracking
🔹 Company: Demant Group
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Implementing and monitoring global tracking setups for digital marketing initiatives
- Analyzing and visualizing data to provide real-time insights into performance metrics
- Developing and maintaining user-friendly dashboards using tools like Looker or Power BI
- Creating comprehensive reports to summarize performance, identify trends, and offer actionable insights
- Collaborating with a global digital marketing team across multiple world-leading diagnostics manufacturers and sales companies
ASSUMPTION: This role requires a strong focus on data analysis and visualization, with a significant portion of time dedicated to maintaining and improving tracking setups to ensure accurate and reliable data collection.
📋 Key Responsibilities
✅ Further develop, maintain, and manage global Google Tag Manager tracking solutions
✅ Track, analyze, and report on data from all digital marketing efforts, including website traffic, social media engagement, email campaigns, and paid ads
✅ Track, analyze, and report on customer flows and marketing funnel to increase lead volume and improve conversion rates
✅ Develop, maintain, and manage user-friendly dashboards that provide real-time insights into defined key performance metrics using tools like Looker or Power BI
✅ Create and distribute detailed reports that summarize marketing performance, highlight trends, and provide actionable insights for the business to improve
ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as the ability to work independently and as part of a team to deliver high-quality data-driven insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field
Experience: Proven experience in digital marketing analytics (2-5 years)
Required Skills:
- Proficient in Google Tag Manager and Excel
- Strong analytical and problem-solving skills
- Excellent communication skills in English
- Experience working across global markets
- Ability to work independently and as part of a team
Preferred Skills:
- Experience with Looker or Power BI
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and familiarity with the hearing healthcare industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level marketing data analyst roles in Kuala Lumpur, the estimated salary range is RM 80,000 - RM 120,000 per year (approximately USD 18,000 - USD 28,000).
Benefits:
- Competitive salary and benefits package
- Healthcare, lifestyle allowance, and pension
- Flexible working hours and hybrid work model
- Access to training, conferences, and professional development opportunities
- Innovative work with cutting-edge technology in the life-changing hearing healthcare industry
- Career growth opportunities within a global company
- Global exposure with international projects and travel for global assignments
- Inclusive "Scandinavian" culture with a focus on openness, knowledge sharing, and professional respect
Working Hours: Full-time position with standard working hours (40 hours per week) and flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Demant Group operates in the medical equipment manufacturing industry, specifically focusing on hearing healthcare and technology. The company is a world-leading provider of hearing aids, hearing implants, diagnostic equipment, and audio solutions.
Company Size: Demant Group has over 22,000 employees globally, making it a large enterprise with a significant presence in the hearing healthcare market.
Founded: The company was founded in 1904 and has since grown into a global organization with operations in over 130 countries.
Company Description:
- Demant Group is a world-leading hearing healthcare and technology group built on a heritage of care, health, and innovation since 1904.
- The Group offers innovative technologies, solutions, and expertise to help people hear better, with a focus on hearing care, hearing aids, hearing implants, diagnostic equipment, and audio solutions.
- Headquartered in Denmark, the Group employs over 22,000 people globally and is present in 130 countries, creating life-changing hearing health and high-end audio and video solutions.
Company Specialties:
- Audiology
- Hearing aids
- Hearing care
- Hearing test
Company Website: https://www.audikagroup.com/
ASSUMPTION: As a large enterprise, Demant Group offers a structured and professional work environment with ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a combination of proven experience and the ability to grow within the organization.
Reporting Structure: The Marketing Data Analyst & Tracking role reports directly to the Global Digital Marketing team, working closely with marketing managers and other data analysts to ensure accurate and reliable data collection and analysis.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work arrangements. The specific details of the hybrid work model may vary depending on the company's policies and the employee's needs.
Growth Opportunities:
- Progression to senior or management roles within the marketing data analytics or digital marketing teams
- Expansion into other areas of the business, such as product management, market research, or business intelligence
- International assignments or projects, providing exposure to global markets and diverse work environments
ASSUMPTION: Given the company's size and global presence, there are ample opportunities for career growth and development within Demant Group.
🌍 Location & Work Environment
Office Type: The Kuala Lumpur office is a modern, professional workspace designed to support collaboration and innovation.
Office Location(s): Mid Valley, Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant and multicultural urban environment
- The Mid Valley area is a bustling commercial district with numerous shopping malls, restaurants, and entertainment options
- Kuala Lumpur has a tropical rainforest climate with high temperatures and humidity year-round, with the wettest months being April, October, and November
Work Schedule: Standard working hours are from 9:00 AM to 6:00 PM, Monday through Friday, with a one-hour lunch break. However, the company offers flexible work arrangements to accommodate employees' needs.
ASSUMPTION: Working in Kuala Lumpur offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening to assess communication skills and cultural fit
- Technical assessment or case study to evaluate data analysis and problem-solving skills
- Final on-site or video interview with the hiring manager and relevant team members
Key Assessment Areas:
- Data analysis and visualization skills
- Problem-solving abilities and attention to detail
- Communication skills and ability to work collaboratively
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your data analysis and visualization work, as well as any relevant marketing campaigns or projects
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and familiarizing yourself with the latest tools and trends in marketing data analytics
ATS Keywords: Digital marketing analytics, Google Tag Manager, Excel, data analysis, data visualization, marketing funnel, customer flows, global markets, hybrid work arrangement
ASSUMPTION: The application process for this role is likely to be competitive, given the company's strong reputation and the attractive benefits package. Therefore, it is essential to tailor your application materials and prepare thoroughly for each stage of the interview process.
🛠️ Tools & Technologies
- Google Tag Manager
- Excel
- Looker or Power BI
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: While the job description does not specify all the tools and technologies used in this role, it is likely that the successful candidate will be proficient in a range of data analysis and visualization tools, as well as marketing automation platforms.
👔 Cultural Fit Considerations
Company Values:
- Care: Demonstrating empathy, understanding, and a genuine desire to help others
- Health: Focusing on well-being, both physical and mental, for employees and customers alike
- Innovation: Embracing creativity, continuous learning, and a commitment to driving progress in the hearing healthcare industry
Work Style:
- Collaborative: Working closely with team members to achieve common goals and drive success
- Data-driven: Making informed decisions based on accurate and reliable data analysis
- Adaptable: Embracing change and responding effectively to new challenges and opportunities
Self-Assessment Questions:
- Do you align with Demant Group's values of care, health, and innovation?
- Are you comfortable working in a hybrid environment, balancing on-site and remote work arrangements?
- Do you thrive in a collaborative, data-driven work environment, and are you adaptable to change?
ASSUMPTION: Demant Group places a strong emphasis on cultural fit, seeking candidates who align with the company's values and work style. Therefore, it is essential to reflect on your personal values and work preferences when applying for this role.
⚠️ Potential Challenges
- Working with large and complex datasets, requiring strong data management and analysis skills
- Keeping up with the latest trends and best practices in marketing data analytics and digital marketing
- Balancing the demands of a global role with the need for effective communication and collaboration across time zones
- Managing expectations and delivering high-quality insights under tight deadlines
ASSUMPTION: While this role offers numerous opportunities for professional growth and development, it also presents several challenges that require strong skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other marketing data analyst roles, this position places a greater emphasis on global tracking setups and real-time data visualization
- In the hearing healthcare industry, data-driven insights are crucial for understanding customer needs and improving marketing effectiveness
- Career progression in this role may lead to opportunities in data science, business intelligence, or marketing management
ASSUMPTION: While this role shares similarities with other marketing data analyst positions, its focus on global tracking setups and real-time data visualization sets it apart and offers unique opportunities for career growth and development.
📝 Sample Projects
- Developing and implementing a global tracking solution for a new marketing campaign, ensuring accurate data collection and analysis
- Analyzing customer flow data to identify bottlenecks and optimize the marketing funnel for improved conversion rates
- Creating a user-friendly dashboard to provide real-time insights into key performance metrics for the digital marketing team
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, highlighting the importance of data analysis, visualization, and effective communication to drive marketing success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Digital Marketing team?
- How does this role fit into the company's long-term goals and growth plans for the digital marketing function?
- What opportunities are there for professional development and career advancement within the company?
- How does the company support work-life balance, and what resources are available to employees to maintain a healthy work environment?
- What are the key priorities for this role in the first 90 days, and how will my performance be evaluated during this period?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Demant Group careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your data analysis and visualization work
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and familiarizing yourself with the latest tools and trends in marketing data analytics
- Research Demant Group's mission, values, and company culture to demonstrate your alignment with the organization's goals and work style
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
