📌 Core Information
🔹 Job Title: Marketing Data and Analytics Analyst III (Onsite)
🔹 Company: Ent Credit Union
🔹 Location: Colorado Springs, Colorado
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing large datasets to identify key drivers behind marketing performance
- Delivering actionable insights to internal stakeholders
- Collaborating with stakeholders to optimize marketing effectiveness
- Establishing a data-driven culture within the marketing team
- Utilizing advanced analytic techniques, including statistical modeling
ASSUMPTION: This role requires a high level of analytical and problem-solving skills, as well as the ability to translate complex data into understandable and actionable insights.
📋 Key Responsibilities
✅ Proactively identify, analyze, and interpret large datasets for key drivers behind performance and deliver insights to internal stakeholders
✅ Utilize advanced analytic techniques, including statistical modeling, to facilitate marketing scorecard creation, analysis, and review
✅ Collaborate with stakeholders to devise data-driven analysis that generates actionable insights to optimize marketing effectiveness
✅ Oversee data accuracy and ensure unbiased presentation of information
✅ Serve as an organizational resource to drive member and prospect analysis
✅ Assist in establishing data visualization best practices
ASSUMPTION: This role requires strong communication skills to effectively convey complex data insights to non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's Degree in Statistics, Math, Computer Science, or a similar field of study
Experience: 4+ years of combined experience in Data Analytics working within a marketing department
Required Skills:
- Proficient with SQL & Tableau
- Advanced ability to collaborate with business units to identify/frame out needs and meaningful analysis
- Advanced understanding of statistical analysis and testing protocols for A/B and multivariate testing
- Experience using data visualization tools for marketing purposes to succinctly convey results/trends and insights
- Experience analyzing marketing data performance, with knowledge of both traditional and digital marketing channels and measurement capabilities
- Ability to develop and present PowerPoint presentations to business units
- Ability to collaborate on cross-functional teams
- Project management and organizational skills
- Experience with business intelligence tools such as Microsoft Power BI, Tableau, QlikView, Alteryx, etc.
- Experience in web analytics / tracking technologies, including Google Analytics and Google Tag Manager
- Ability to use the Microsoft Office suite of products (Word/Excel/Outlook/PowerPoint/Access)
- Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment
- History of demonstrating data curiosity that takes an initial request to a more robust, value-added response
Preferred Skills:
- Experience with Python or R
- Microsoft Azure or similar cloud suites experience
- Breadth and depth of knowledge pertaining to the credit union industry/retail financial services business
ASSUMPTION: Given the role's focus on data analysis and interpretation, a strong background in statistics and data analysis is crucial. Additionally, experience in marketing and familiarity with various marketing channels is beneficial.
💰 Compensation & Benefits
Salary Range: $47 to $52 per hour (I15)
Benefits:
- Affordable insurance, 24/7 doctor access, and a nationwide provider network
- 3% automatic contribution to 401(k) after three months, plus up to 6% matching
- 16 days of paid time off (PTO) plus 9 paid holidays during the first year, with additional PTO accrual each year
- Volunteer Time Off to give back to the community
- Up to $10,000 annually for higher education and assistance for certifications
- Significant savings on home, car, and personal loans
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the job posting and is subject to change. The benefits listed are a combination of information from the job posting and the company's benefits summary sheet.
📌 Applicant Insights
🔍 Company Context
Industry: Banking, specifically Credit Unions
Company Size: 1,001-5,000 employees
Founded: 1957, with nearly $10 billion in assets and over 500,000 members
Company Description:
- Ent Credit Union is Colorado's leading credit union, providing a full range of financial solutions through over 50 service centers, online, mobile, and telephone banking services
- Ent is a not-for-profit, community-chartered credit union with membership open to businesses and individuals who live, work, worship, or attend school in Adams, Arapahoe, Boulder, Broomfield, Denver, Douglas, El Paso, Elbert, Fremont, Jefferson, Larimer, Pueblo, Teller, and Weld counties, as well as select communities in Weld and Adams counties
- Ent is an Equal Housing and Equal Opportunity Lender, federally insured by the NCUA
Company Specialties:
- Credit Union
- Banking
- Checking and Savings Accounts
- Mobile Banking
- Consumer and Mortgage Lending
- Business Banking
- Corporate Banking
- Commercial Lending
- Community Support
Company Website: https://www.ent.com
ASSUMPTION: Ent Credit Union is a well-established and large credit union with a strong presence in Colorado, offering a wide range of financial services to its members.
📊 Role Analysis
Career Level: Mid-level to Senior-level, with the opportunity for growth within the Marketing department or the organization
Reporting Structure: This role reports directly to the Marketing Department, with potential cross-functional collaboration with other departments such as Business Intelligence and IT
Work Arrangement: On-site, with the opportunity for occasional remote work or hybrid arrangements, depending on the organization's policies and the individual's role requirements
Growth Opportunities:
- Advancement within the Marketing department, such as a promotion to Marketing Manager or a similar role
- Expansion into other areas of the organization, such as Business Intelligence or Data Science
- Professional development opportunities, such as training or certification programs
ASSUMPTION: This role offers opportunities for career growth and development, both within the Marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple service centers and branches across Colorado
Office Location(s): 11550 Ent Parkway, Colorado Springs, Colorado 80921, with additional locations in Denver, Pueblo, Longmont, and other cities across Colorado
Geographic Context:
- Colorado Springs is the second most populous city in Colorado, with a population of approximately 465,000
- The city offers a mix of urban and outdoor recreational opportunities, with easy access to the Rocky Mountains
- Colorado Springs is home to several major employers, including the United States Air Force Academy and multiple healthcare facilities
Work Schedule: Full-time, with the opportunity for flexible scheduling or hybrid arrangements, depending on the organization's policies and the individual's role requirements
ASSUMPTION: The work environment is primarily on-site, with opportunities for remote or hybrid work arrangements, depending on the organization's policies and the individual's role requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or HR representative
- In-depth interview with the hiring manager and potential team members
- Background check and reference check
- Final decision and offer
Key Assessment Areas:
- Analytical and problem-solving skills
- Data visualization and presentation skills
- Collaboration and communication skills
- Understanding of marketing channels and measurement capabilities
- Cultural fit and alignment with Ent Credit Union's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your ability to analyze and interpret data, as well as your understanding of marketing channels and measurement capabilities
- Showcase your ability to collaborate and communicate effectively with stakeholders
- Prepare for behavioral and situational interview questions that assess your analytical, problem-solving, and communication skills
ATS Keywords: Data Analytics, Marketing, SQL, Tableau, A/B Testing, Google Analytics, Collaboration, Problem Solving, Presentation Skills, Business Intelligence, Python, R, Microsoft Office
ASSUMPTION: The interview process will focus on assessing the candidate's analytical, problem-solving, and communication skills, as well as their cultural fit and alignment with Ent Credit Union's values.
🛠️ Tools & Technologies
- SQL
- Tableau
- Microsoft Office Suite (Word, Excel, PowerPoint, Access)
- Google Analytics
- Google Tag Manager
- Business Intelligence tools (Microsoft Power BI, Tableau, QlikView, Alteryx, etc.)
- Python or R (preferred)
- Microsoft Azure or similar cloud suites (preferred)
ASSUMPTION: The required tools and technologies for this role include SQL, Tableau, and the Microsoft Office Suite. Familiarity with business intelligence tools and programming languages such as Python or R is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Integrity
- Excellence
- Community
- Innovation
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Results-oriented
- Member-centric
Self-Assessment Questions:
- How do you ensure that your data analysis and insights are unbiased and objective?
- Can you provide an example of a time when you had to adapt your approach to data analysis based on new information or changing circumstances?
- How do you effectively communicate complex data insights to non-technical stakeholders?
ASSUMPTION: Ent Credit Union values a data-driven, collaborative, and member-focused work environment. Candidates should be able to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Working with large and complex datasets, requiring strong analytical and problem-solving skills
- Balancing the need for data-driven insights with the need for quick decision-making in a dynamic marketing environment
- Collaborating effectively with stakeholders from various departments, potentially with differing priorities and perspectives
- Keeping up-to-date with the latest data analysis tools, techniques, and best practices
- Adapting to changes in the organization's structure, priorities, or data availability
ASSUMPTION: This role presents both technical and interpersonal challenges, requiring strong analytical, problem-solving, and communication skills, as well as the ability to adapt to change and collaborate effectively with stakeholders.
📈 Similar Roles Comparison
- This role differs from related positions, such as Marketing Analyst or Business Intelligence Analyst, in its focus on marketing-specific data analysis and optimization
- Industry-specific context: Credit unions often have unique data sets and regulatory requirements, which may impact the role's responsibilities and required skills
- Career path comparison: This role may serve as a stepping stone to a Marketing Manager or similar leadership position, or a transition to a more specialized data analysis or business intelligence role
ASSUMPTION: While this role shares similarities with related positions, its focus on marketing-specific data analysis and optimization sets it apart. Additionally, the industry-specific context and potential career paths make it a unique opportunity within the financial services sector.
📝 Sample Projects
- Analyzing the effectiveness of a recent marketing campaign and providing actionable insights to optimize future campaigns
- Developing a marketing scorecard to track and measure the performance of various marketing channels and initiatives
- Collaborating with stakeholders to identify and address data gaps or inconsistencies in the organization's data sets
ASSUMPTION: These sample projects illustrate the role's focus on marketing-specific data analysis, optimization, and collaboration with stakeholders to drive data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe a recent marketing initiative that required data-driven insights to optimize its performance?
- How does the organization support the professional development and growth of its marketing analytics team members?
- What is the typical timeline for receiving and acting on marketing performance data at Ent Credit Union?
- How does the organization balance the need for data-driven insights with the need for quick decision-making in its marketing initiatives?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, the organization's priorities, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your analytical, problem-solving, and communication skills
- Research Ent Credit Union and the role's responsibilities to demonstrate your interest and understanding
- Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
