📌 Core Information
🔹 Job Title: Vice President of Sales and Marketing
🔹 Company: Bethesda Senior Living Communities
🔹 Location: Colorado Springs, Colorado
🔹 Job Type: On-site, Full Time
🔹 Category: Executive, Healthcare
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and visionary direction for sales and marketing efforts
- Collaboration with regional and community teams to drive occupancy and revenue growth
- Development and execution of comprehensive sales and marketing strategies
- Fostering a culture of continuous improvement and innovation
- Representing Bethesda Senior Living Communities at industry events and conferences
ASSUMPTION: This role requires a dynamic and experienced leader who can balance strategic thinking with hands-on execution. The ideal candidate will have a proven track record in senior living, healthcare, or a related industry.
📋 Key Responsibilities
✅ Develop and execute strategic sales and marketing plans to achieve occupancy, revenue, and growth targets
✅ Collaborate with regional and community teams to implement company-wide strategies and generate new leads
✅ Support communities in developing and executing high-performing sales and marketing strategies
✅ Conduct site visits and provide feedback and guidance to community teams
✅ Keep abreast of professional development in sales and marketing and state regulations
✅ Identify key issues and provide training to improve performance and census
✅ Lead the monthly sales call for Bethesda Senior Living Communities
✅ Conduct training to illustrate effective utilization of professional referral sources
✅ Understand competitive opportunities and threats and track BSLC's product relevance to the competition
✅ Partner with regional vice presidents of operations to generate occupancy targets, in-house and market rates for the annual budget process
✅ Process and submit monthly expenses and budget data timely per Bethesda policies
✅ Create, execute, and distribute all sales and marketing collateral
✅ Gather and analyze sales and marketing data for decision making and decision planning
✅ Provide input on all development projects and prospective acquisitions
✅ Develop and recommend marketing application strategy, direction, and solutions
✅ Maintain all vendor relationships and execute strategy around website management, blogs, social media campaigns, CRM, referral partner relationships, graphic design, and all marketing-related functions
✅ Additional responsibilities may be assigned as needed to support departmental and organizational goals.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and priorities effectively.
🎯 Required Qualifications
Education: Bachelor's level college education
Experience: Minimum of 5 years of progressive leadership experience in sales and marketing, preferably in senior living, healthcare, or hospitality
Required Skills:
- Strong leadership skills with the ability to inspire and manage high-performing teams
- Excellent communication, strategic thinking, and analytical skills
- Deep understanding of senior living markets in each region, including independent living, assisted living, and memory care
- Working knowledge of personal computers, scanners, digital copiers, printers, and projectors
- Proficiency in Microsoft Office Suite, including Word, Excel, Power Point, and Outlook
- Ability to work with CRM systems as well as digital marketing tools
- Ability to multi-task with frequent disruptions during the day
- Ability to facilitate group presentations and training
- Must maintain a current driver's license and comply with all requirements of the company's auto policy
Preferred Skills:
- Familiarity with the Bethesda Senior Living Communities brand and culture
- Experience with senior living-specific CRM systems and marketing automation tools
ASSUMPTION: The ideal candidate will have a proven track record of meeting or exceeding occupancy and revenue goals in a multi-site environment.
💰 Compensation & Benefits
Salary Range: $160,000.00 - $170,000.00 Salary
Benefits:
- Medical Insurance - HDHP or PPO (Full-time employees only)
- Vision Insurance (Full-time employees only)
- Dental Insurance (Full-time employees only)
- Life Insurance (Full-time employees only)
- Health Savings Account with Company Match (Full-time employees only)
- Flexible Spending Account
- Company matching 403(b) Plan
- Paid Vacation
- Personal, Sick and Holidays
- Paid Volunteer Program
- Total Care EAP (Employee Assistance Program)
- Wages on Demand
Working Hours: 40 hours per week
Working Arrangement: On-site, Full Time
ASSUMPTION: Benefits may be reduced depending on FT, PT, PRN, or temporary job status. Eligible employees may be required to meet participation requirements and pay required premiums and other contributions.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitals and Health Care
Company Size: 1,001-5,000 employees
Founded: 1959
Company Description:
- Bethesda Senior Living Communities is a faith-based, not-for-profit organization headquartered in Colorado Springs, Colorado
- The organization owns and operates 24 senior living communities across five states, offering Independent Living Garden Homes, Independent Living Communities, Assisted Living, and Memory Care
- Their mission is to provide the highest quality care at an affordable price and live up to their ideals as a faith-based organization
- Their team members embrace the model of selfless service, ensuring residents enjoy stimulating environments rich with social activities and wellness programs
Company Specialties:
- hospitality
- health care
- assisted living
- independent living
- outreach
- memory care
- retirement
- dining
- senior living
- nursing
- caregiver
- faith based
- active adult
- senior housing
- home care
- nursing homes
- Alzheimer’s
- elder care
- Aging life care
- care manager
- Geriatric care
- Dementia
- CONTINUING CARE RETIREMENT COMMUNITY
- HOSPICE CARE
- LIFE CARE COMMUNITY
- LONG TERM CARE
- MEDICAID
- NOT-FOR-PROFIT
- REHABILITATION
- RESIDENTIAL CARE HOMES
- RESPITE CARE
- SENIOR APARTMENTS
- and VETERANS AID AND ATTENDANCE
Company Website: https://www.bethesdaseniorliving.com/
ASSUMPTION: Bethesda Senior Living Communities is a well-established organization with a strong reputation in the senior living industry. Their faith-based mission and commitment to quality care set them apart from other providers.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Directly supervises Regional Directors of Sales and Marketing (RDSMs) and provides indirect supervision to community Directors of Sales and Marketing (DSMs)
Work Arrangement: On-site, Full Time with approximately 50% travel
Growth Opportunities:
- Potential to advance within the organization as Bethesda Senior Living Communities continues to grow and expand
- Opportunities to lead and develop teams, driving sales and marketing strategies that elevate the brand and improve census
- Chance to make a significant impact on the organization's overall success and growth
ASSUMPTION: This role offers a unique opportunity for a dynamic leader to make a significant impact on the organization's growth and success while developing their own skills and career.
🌍 Location & Work Environment
Office Type: Corporate headquarters with regional offices
Office Location(s): 15475 Gleneagle Dr., Colorado Springs, Colorado 80921, US (Headquarters)
Geographic Context:
- Colorado Springs is located in the central part of Colorado, with a population of approximately 465,000
- The city offers a mix of urban and outdoor living, with easy access to the Rocky Mountains and numerous parks and recreational facilities
- The cost of living in Colorado Springs is generally lower than in other major Colorado cities, such as Denver
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for on-call and travel requirements
ASSUMPTION: The ideal candidate will be comfortable with frequent travel and flexible work hours to meet the demands of the role.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth behavioral and situational interview with the hiring manager and/or team members
- Final interview with the executive director or another senior leader
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing strategy development and execution
- Leadership and team management skills
- Problem-solving and analytical skills
- Adaptability and flexibility in a dynamic work environment
- Cultural fit and alignment with Bethesda Senior Living Communities' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your sales and marketing experience, leadership skills, and cultural fit
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and ability to drive results in a dynamic work environment
- Research Bethesda Senior Living Communities' mission, values, and culture to demonstrate your understanding and enthusiasm for the organization
- Be prepared to discuss your experience with senior living, healthcare, or related industries and how it has prepared you for this role
ATS Keywords: Sales Strategy, Marketing Strategy, Senior Living, Healthcare, Leadership, Team Management, Problem Solving, Analytical Skills, Cultural Fit, Bethesda Senior Living Communities
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, as Bethesda Senior Living Communities seeks a strong leader to drive sales and marketing efforts and contribute to the organization's overall success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, Power Point, Outlook)
- CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
- Digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Graphic design tools (e.g., Adobe Creative Suite, Canva, PicMonkey)
- Website management and content management systems (e.g., WordPress, Drupal, Joomla)
ASSUMPTION: The ideal candidate will have experience with industry-standard tools and be open to learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Stewardship
- Dignity
- Community
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on continuous improvement
- Compassionate and empathetic, with a genuine commitment to serving seniors
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you embody the values of compassion, integrity, excellence, stewardship, dignity, and community in your daily work?
- Describe a time when you had to adapt to a significant change or challenge in a work environment. How did you handle it, and what was the outcome?
- How do you balance the need for results with the importance of maintaining a positive and supportive work environment?
ASSUMPTION: Bethesda Senior Living Communities values a strong cultural fit, and candidates who can demonstrate a genuine commitment to their mission and values will be most successful in this role.
⚠️ Potential Challenges
- Managing a large team of regional and community sales and marketing professionals, each with their own unique needs and goals
- Balancing the demands of driving sales and marketing strategies with the need to support and develop team members
- Navigating a dynamic and sometimes unpredictable senior living market, with shifting customer needs and competitive pressures
- Managing a significant travel schedule, with frequent overnight stays and time away from home
- Adapting to changes in the organization's structure, priorities, or strategic direction
ASSUMPTION: The ideal candidate will be comfortable with ambiguity, adaptable to change, and skilled in managing multiple priorities and projects effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on driving sales and marketing strategies across a large, multi-site organization in the senior living industry
- Compared to other senior living sales and marketing roles, this position offers a broader scope of responsibilities and a greater opportunity to impact the organization's overall success
- Career paths for this role may include advancement to senior leadership positions within Bethesda Senior Living Communities or other senior living organizations
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career trajectory when applying for this position.
📝 Sample Projects
- Developing and executing a comprehensive sales and marketing strategy that drives occupancy and revenue growth across multiple communities
- Conducting a competitive analysis and market research project to inform sales and marketing strategies
- Leading a team to create and implement a successful referral partner program that generates new leads and improves census
- Managing a website redesign project to enhance user experience and drive online engagement
ASSUMPTION: The ideal candidate will have experience managing complex projects, driving results, and collaborating with cross-functional teams to achieve organizational goals.
❓ Key Questions to Ask During Interview
- Can you describe the most significant sales and marketing challenge you've faced in a senior living role, and how you overcame it?
- How do you approach developing and executing sales and marketing strategies that drive occupancy and revenue growth in a multi-site environment?
- Can you provide an example of a time when you had to adapt to a significant change in the market or competitive landscape, and how you responded?
- How do you balance the need for results with the importance of maintaining a positive and supportive work environment for your team?
- What steps do you take to ensure that your sales and marketing strategies align with the organization's mission, values, and overall goals?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to driving results for Bethesda Senior Living Communities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Bethesda Senior Living Communities careers page
- Tailor your resume and cover letter to highlight your sales and marketing experience, leadership skills, and cultural fit
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and ability to drive results in a dynamic work environment
- Research Bethesda Senior Living Communities' mission, values, and culture to demonstrate your understanding and enthusiasm for the organization
- Be prepared to discuss your experience with senior living, healthcare, or related industries and how it has prepared you for this role
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
