📌 Core Information
🔹 Job Title: Vice President of Sales and Marketing
🔹 Company: Bethesda Group
🔹 Location: Colorado Springs, Colorado
🔹 Job Type: Full Time
🔹 Category: Executive
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and sales & marketing expertise
- Proven track record of driving occupancy and revenue growth
- Collaboration with regional and community teams
- Market analysis and competitive assessment
- Budgeting and financial planning
- Training and development of sales teams
- Brand management and marketing strategy
ASSUMPTION: This role requires a dynamic and experienced leader with a strong sales and marketing background, preferably in senior living or healthcare.
📋 Key Responsibilities
✅ Develop and execute strategic sales and marketing plans to achieve occupancy, revenue, and growth targets
✅ Collaborate with regional and community teams to implement company-wide strategies and support local execution
✅ Conduct site visits and provide support, feedback, and guidance to community teams
✅ Analyze sales and marketing data for decision making and planning
✅ Manage vendor relationships and marketing-related functions, including AI-driven strategies
✅ Provide input for coaching, performance improvement plans, and new hire training
✅ Conduct market analysis and assess competitive opportunities and threats
✅ Participate in the hiring process for community sales and marketing directors
✅ Additional responsibilities may be assigned as needed to support departmental and organizational goals
ASSUMPION: This role requires a high level of strategic thinking, analytical skills, and the ability to manage and motivate teams.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: Minimum of 5 years of progressive leadership experience in sales and marketing, preferably in senior living, healthcare, or hospitality
Required Skills:
- Proven track record of meeting or exceeding occupancy and revenue goals in a multi-site environment
- Strong leadership skills with the ability to inspire and manage high-performing teams
- Excellent communication, strategic thinking, and analytical skills
- Deep understanding of senior living markets and competitive dynamics
- Proficiency in Microsoft Office Suite, CRM systems, and digital marketing tools
- Ability to work with CRM systems and digital marketing tools
- Ability to multi-task and facilitate group presentations and training
- Valid driver's license and compliance with company auto policy
Preferred Skills:
- Master's degree in Business Administration, Marketing, or a related field
- Experience in senior living or healthcare industry-specific software and tools
ASSUMPION: Candidates should have a strong background in sales and marketing, with a proven ability to drive results in a multi-site environment.
💰 Compensation & Benefits
Salary Range: $160,000.00 - $170,000.00 Salary
Benefits:
- Medical Insurance - HDHP or PPO (Full-time employees only)
- Vision/Dental/Life Insurance (Full-time employees only)
- Health Savings Account with Company Match (Full-time employees only)
- Flexible Spending Account
- Company matching 403(b) Plan
- Paid Vacation
- Personal, Sick and Holidays
- Paid Volunteer Program
- Total Care EAP (Employee Assistance Program)
- Wages on Demand
Working Hours: Full-time, 40 hours per week
Working Arrangement: On-site, with occasional overnight travel (approximately 50% of the time)
ASSUMPTION: The salary range is competitive for the role and location, with benefits packages typical for a not-for-profit organization of this size.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitals and Health Care, with a focus on senior living communities
Company Size: 1,001-5,000 employees, with 24 senior living communities across five states
Founded: 1959, as a faith-based, not-for-profit organization
Company Description:
- Bethesda Senior Living Communities provides independent living, assisted living, and memory care services in a warm, home-like atmosphere
- The organization is committed to providing high-quality care at an affordable price and living up to its ideals as a faith-based organization
- Bethesda's team members embrace the model of selfless service, with many employees having been with the organization for over 15 years
Company Specialties:
- Hospitality and healthcare services
- Assisted living, independent living, and memory care
- Outreach and engagement programs
- Retirement and senior housing options
- Caregiver and nursing services
- Faith-based and active adult communities
- Senior care and aging life care services
- Geriatric care and dementia support
- Continuing care retirement communities
- Hospice care and life care communities
- Long-term care and rehabilitation services
- Medicaid and not-for-profit services
Company Website: https://www.bethesdaseniorliving.com/
ASSUMPTION: Bethesda Senior Living Communities is a well-established organization with a strong reputation in the senior living industry, offering a range of services and care options for seniors.
📊 Role Analysis
Career Level: Executive, with potential for growth into a senior leadership role
Reporting Structure: Directly supervises Regional Directors of Sales and Marketing and provides indirect supervision to community Directors of Sales and Marketing
Work Arrangement: On-site, with occasional overnight travel (approximately 50% of the time) for community visits and industry events
Growth Opportunities:
- Potential for advancement into a senior leadership role within the organization
- Expansion of responsibilities based on organizational needs and performance
- Professional development opportunities, such as training and workshops
ASSUMPTION: This role offers opportunities for career growth and professional development within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with regional and community offices
Office Location(s): 15475 Gleneagle Dr., Colorado Springs, Colorado 80921, US (Corporate Headquarters)
Geographic Context:
- Colorado Springs, Colorado, is located in the southern part of the state, with a population of approximately 465,000
- The city offers a mix of urban and outdoor recreational opportunities, with easy access to the Rocky Mountains
- Colorado Springs is home to several major healthcare providers and has a growing technology industry
Work Schedule: Full-time, with occasional overnight travel and flexible hours to accommodate community needs and industry events
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork across multiple locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring manager and team members
- Final round interviews with senior leadership
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing expertise
- Leadership and team management skills
- Strategic thinking and analytical skills
- Industry knowledge and market trends
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your sales and marketing experience, leadership skills, and problem-solving abilities
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Sales and Marketing, Strategic Planning, Occupancy Growth, Revenue Generation, Team Leadership, Market Analysis, Competitive Assessment, Brand Management, Marketing Strategy, CRM, Digital Marketing, Training and Development, Senior Living, Healthcare
ASSUMPTION: The interview process will focus on assessing your sales and marketing expertise, leadership skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
- Digital marketing tools (e.g., Google Analytics, Google Ads, social media platforms)
- AI-driven marketing and sales tools (e.g., predictive analytics, chatbots, personalization)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Industry-specific software and tools (e.g., senior living and healthcare software)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Compassion and empathy for residents and their families
- Integrity and ethical decision-making
- Excellence in service and care delivery
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced work environment
- Focus on collaboration and teamwork across multiple locations
- Opportunities for professional growth and development
- Strong emphasis on customer service and satisfaction
- Occasional overnight travel and flexible hours
Self-Assessment Questions:
- How do you demonstrate compassion and empathy in your leadership role?
- Can you provide an example of a time when you had to make a difficult ethical decision?
- How do you balance the need for excellence in service with the demands of a fast-paced work environment?
- How do you approach continuous learning and improvement in your leadership style?
- How do you handle working with multiple teams across different locations?
ASSUMPTION: Bethesda Senior Living Communities values candidates who align with their mission, values, and work style, with a strong commitment to customer service and satisfaction.
⚠️ Potential Challenges
- Managing a large and diverse sales and marketing team across multiple locations
- Balancing the need for occupancy growth with maintaining high-quality care and services
- Adapting to market trends and competitive dynamics in the senior living industry
- Managing a budget and ensuring financial sustainability for the organization
- Occasional overnight travel and flexible hours may require personal adjustments
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- This role differs from other senior living sales and marketing positions in its focus on strategic planning and leadership, rather than day-to-day sales and marketing execution
- Compared to other senior living roles, this position offers a broader scope of responsibilities and the opportunity to influence organizational strategy
- Career paths for this role may include advancement into senior leadership positions within the organization
ASSUMPTION: This role offers a unique blend of strategic leadership and hands-on sales and marketing experience in the senior living industry.
📝 Sample Projects
- Developing and executing a comprehensive sales and marketing plan to drive occupancy and revenue growth for a new community
- Conducting a market analysis and competitive assessment to inform strategic decision-making
- Managing a team to implement a new CRM system and improve sales and marketing efficiency
- Launching a digital marketing campaign to increase brand awareness and generate leads
- Collaborating with community teams to improve sales and marketing performance through targeted training and coaching
ASSUMPTION: These sample projects illustrate the strategic and leadership aspects of the Vice President of Sales and Marketing role at Bethesda Senior Living Communities.
❓ Key Questions to Ask During Interview
- Can you describe the organization's approach to sales and marketing strategy and execution?
- How does the company support the professional development of its sales and marketing team members?
- Can you provide an example of a time when the company adapted to market trends or competitive dynamics in the senior living industry?
- How does the company balance the need for occupancy growth with maintaining high-quality care and services?
- What are the key priorities for this role in the first 90 days?
- How does the company support work-life balance for its employees, particularly those in leadership roles?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and its culture, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant sales and marketing experience, leadership skills, and industry knowledge
- Prepare for behavioral interview questions that focus on your sales and marketing experience, leadership skills, and problem-solving abilities
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Be prepared to discuss your long-term career goals and how this role fits into your plans
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
