📌 Core Information
🔹 Job Title: Marketing Data and Analytics Analyst III (Onsite)
🔹 Company: Ent Credit Union
🔹 Location: 11550 Ent Parkway, Colorado Springs, CO 80921, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing large datasets to identify key drivers behind marketing performance
- Delivering actionable insights to internal stakeholders
- Collaborating with marketing and business colleagues to optimize marketing effectiveness
- Establishing a data-driven culture within the marketing team
- Developing metrics, related reporting, and repeatable practices in support of expansion planning and performance optimization
ASSUMPTION: This role requires a high level of analytical and problem-solving skills, as well as the ability to translate complex data into actionable insights for non-technical stakeholders.
📋 Key Responsibilities
✅ Proactively identify, analyze, and interpret large datasets for key drivers behind marketing performance and deliver insights to internal stakeholders
✅ Utilize advanced analytic techniques including statistical modeling (predictive, clustering, etc.) to facilitate marketing scorecard creation, analysis, and review
✅ Collaborate with stakeholders to devise data-driven analysis that generates actionable insights to optimize marketing effectiveness
✅ Oversee data accuracy and ensure unbiased presentation of information
✅ Serve as an organizational resource to drive member and prospect analysis and establish data visualization best practices
ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as collaboration with various stakeholders to drive data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's Degree in Statistics, Math, Computer Science, or a similar field of study.
Experience: 4+ years of combined experience in Data Analytics working within a marketing department (required)
Required Skills:
- Proficient with SQL & Tableau
- Advanced ability to collaborate with business units to identify/frame out needs and meaningful analysis
- Advanced understanding of statistical analysis and testing protocols for A/B and multivariate testing
- Experience using data visualization tools for marketing purposes to succinctly convey results/trends and insights
- Experience analyzing marketing data performance, with knowledge of both traditional and digital marketing channels and measurement capabilities
- Ability to develop and present PowerPoint presentations to business units
- Ability to collaborate on cross-functional teams
- Project management and organizational skills
- Experience with business intelligence tools such as Microsoft Power BI, Tableau, QlikView, Alteryx, etc.
- Experience in web analytics / tracking technologies, including Google Analytics and Google Tag Manager
- Ability to use the Microsoft Office suite of products (Word/Excel/Outlook/PowerPoint/Access)
- Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment
- History of demonstrating data curiosity that takes an initial request to a more robust, value-added response
Preferred Skills:
- Experience with Python or R
- Microsoft Azure or similar cloud suites experience
- Breadth and depth of knowledge pertaining to the credit union industry/retail financial services business, with a well-rounded knowledge of credit union practices
ASSUMPTION: The preferred skills are not required but would be beneficial for the candidate to possess in order to excel in this role.
💰 Compensation & Benefits
Salary Range: $47 to $52 per hour (I15)
Benefits:
- Affordable insurance, 24/7 doctor access, and a nationwide provider network
- 3% automatic contribution to 401(k) after three months, plus up to 6% matching
- 16 days of paid time off (PTO) plus 9 paid holidays during the first year, with additional PTO accrual each year thereafter
- Volunteer Time Off to give back to the community
- Up to $10,000 annually for higher education and assistance for certifications
- Significant savings on home, car, and personal loans
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 1,001-5,000 employees
Founded: 1957
Company Description:
- Ent Credit Union is Colorado's largest credit union, with nearly $10 billion in assets and more than 500,000 members
- They provide a full range of financial solutions through over 50 service centers, online, mobile, and telephone banking services, a Colorado call center, and a consumer and mortgage loan center
- The credit union is a not-for-profit, community-chartered credit union with membership open to businesses and individuals who live, work, worship, or attend school in Adams, Arapahoe, Boulder, Broomfield, Denver, Douglas, El Paso, Elbert, Fremont, Jefferson, Larimer, Pueblo, Teller, and Weld counties, as well as select communities in Weld and Adams counties
Company Specialties:
- Credit Union
- Banking
- Checking and Savings Accounts
- Mobile Banking
- Consumer and Mortgage Lending
- Business Banking
- Corporate Banking
- Commercial Lending
- Community Support
Company Website: Ent Credit Union
ASSUMPTION: Ent Credit Union is a well-established financial institution with a strong presence in Colorado and a commitment to community support.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential advancement to a Senior or Manager role within the Marketing department
- Expansion of responsibilities as the Marketing analytics practice grows
- Opportunities to work on high-impact projects and drive meaningful business results
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the Marketing department.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 11550 Ent Parkway, Colorado Springs, CO 80921, United States
Geographic Context:
- Colorado Springs is the second most populous city in Colorado, with a population of approximately 465,000 people
- The city is located in the eastern part of the state, near the base of Pikes Peak
- Colorado Springs is known for its high-quality of life, with a low cost of living, short commute times, and abundant recreational opportunities
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The work environment is a corporate headquarters setting, with a professional and collaborative work culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site interview with the Hiring Manager and other Marketing team members
- Final interview with the Senior Marketing Manager
Key Assessment Areas:
- Analytical and problem-solving skills
- Ability to translate complex data into actionable insights
- Collaboration and communication skills
- Understanding of marketing performance analysis and optimization
- Technical proficiency with SQL, Tableau, and other relevant tools
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing performance optimization
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and communication skills
- Research Ent Credit Union and the Marketing department to demonstrate your interest and understanding of the role and the company
ATS Keywords: Marketing Data Analytics, SQL, Tableau, Data Visualization, Marketing Performance Analysis, A/B Testing, Collaboration, Problem Solving, Communication
ASSUMPTION: The interview process will focus on assessing the candidate's analytical and problem-solving skills, as well as their ability to collaborate and communicate effectively with stakeholders.
🛠️ Tools & Technologies
- SQL
- Tableau
- Microsoft Power BI
- Google Analytics
- Google Tag Manager
- Python
- R
- Microsoft Azure
- Alteryx
- QlikView
ASSUMPTION: The candidate should have experience with the listed tools and technologies, as they are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Integrity
- Collaboration
- Innovation
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and focused on driving business impact
- Professional and polished in communication and presentation
Self-Assessment Questions:
- How do you approach analyzing large datasets to identify key drivers behind marketing performance?
- Can you provide an example of a time when you collaborated with stakeholders to optimize marketing effectiveness based on data-driven insights?
- How do you ensure the accuracy and unbiased presentation of data to internal stakeholders?
ASSUMPTION: The ideal candidate will possess strong analytical and problem-solving skills, as well as the ability to collaborate effectively with stakeholders to drive data-driven decisions.
⚠️ Potential Challenges
- Working with large and complex datasets may present technical challenges that require creative problem-solving
- Collaborating with various stakeholders may require navigating different perspectives and priorities
- The role may require working on tight deadlines and managing multiple projects simultaneously
- The role may require occasional travel to other Ent Credit Union locations
ASSUMPTION: The candidate should be comfortable working with large datasets, collaborating with various stakeholders, and managing multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is similar to a Marketing Data Analyst or Marketing Analytics Manager position in other organizations
- However, this role is unique in that it focuses on driving a data-driven culture within the Marketing department of a credit union
- Career paths for this role may include advancement to a Senior or Manager role within the Marketing department, or transition to a similar role in another organization
ASSUMPTION: The unique aspects of this role, such as the focus on driving a data-driven culture within the Marketing department of a credit union, make it a valuable opportunity for the right candidate.
📝 Sample Projects
- Analyzing marketing performance data to identify trends and opportunities for optimization
- Developing and presenting a marketing scorecard to drive strategic action and optimize marketing effectiveness
- Collaborating with stakeholders to devise data-driven analysis that generates actionable insights
- Establishing data visualization best practices to improve the presentation of marketing performance data
ASSUMPTION: The candidate should have experience with similar projects and be able to provide specific examples of their work.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Marketing analytics practice at Ent Credit Union, and how this role will contribute to its growth and development?
- How does the Marketing department collaborate with other departments within the organization to drive data-driven decisions?
- What are the key priorities for the Marketing department in the next 12-24 months, and how will this role support those priorities?
- How does Ent Credit Union support the professional development and growth of its employees?
- What are the key challenges facing the Marketing department, and how can this role help address them?
ASSUMPTION: The candidate should ask thoughtful questions that demonstrate their interest in the role and their understanding of the organization's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and communication skills
- Research Ent Credit Union and the Marketing department to demonstrate your interest and understanding of the role and the company
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
