Marketing Data Executive

📌 Core Information

🔹 Job Title: Marketing Data Executive

🔹 Company: GSMA

🔹 Location: New Delhi, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing targeted, deduplicated email lists in Salesforce Marketing Cloud for various marketing campaigns.
• Preparing, cleaning, and consolidating data files for telesales and other purposes.
• Updating and maintaining Salesforce data to support database accuracy and usability.
• Ensuring data accuracy and compliance with GDPR guidelines and marketing best practices.
• Managing and resolving marketing data case/ticket system requests within SLAs.
• Providing cross-functional support on data-related queries under strict compliance guidelines.

ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple tasks effectively. The ideal candidate will have experience working with customer and marketing data in the Salesforce environment.

📋 Key Responsibilities

✅ Create and manage targeted, deduplicated email lists in Salesforce Marketing Cloud for various marketing campaigns, including BAU communications, lead generation, upselling, cross-selling, and abandoned cart/registration campaigns.

✅ Prepare, clean, and consolidate data files, including target company lists for telesales, and manage imports/exports with appropriate tagging for tracking and reporting.

✅ Update and maintain Salesforce data, including membership records, webinar registrations, sales contact, and C-level data to support database accuracy and usability.

✅ Ensure data accuracy and compliance by identifying valid data based on opt-out preferences, GDPR guidelines, and marketing best practices.

✅ Create and maintain GDPR-compliant marketing forms (via Form Assembly) for all departments, ensuring correct field mapping and data capture.

✅ Manage and resolve Marketing Data case/ticket system requests within SLAs; communicate status updates and collaborate with internal stakeholders.

✅ Provide cross-functional support on data-related queries, including deduplication, record maintenance, and database breakdowns for sales under strict compliance guidelines.

✅ Support marketing data projects by sharing/receiving data with third parties while ensuring GDPR compliance and secure handling.

ASSUMPTION: The role may require occasional overtime to meet project deadlines or manage high-volume data tasks. The ideal candidate will be comfortable working in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in marketing, sales, or a related role, with a focus on data management and marketing campaigns.

Required Skills:

• Proven experience working with customer and marketing data in the Salesforce environment.
• Strong attention to detail and a process-driven approach.
• Ability to combine problem-solving and multi-tasking skills to deliver upon marketing data-related requirements.
• Familiarity with Salesforce Cloud, Salesforce Marketing Cloud, and Excel.
• Experience with data extensions, forms, lead generation reporting, upselling, and cross-selling activities.

Preferred Skills:

• Experience with Tableau or Microsoft Power BI.
• Familiarity with GDPR compliance and data privacy best practices.
• Ability to work independently and manage multiple tasks effectively.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the GSMA and the need to communicate with international stakeholders.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 900,000 per annum (Estimated based on industry standards for a mid-level marketing role in New Delhi)

Benefits:

• Learning & Development Opportunities
• Generous Holiday Allowances
• Four Additional Days Off for Professional Development
• Competitive Compensation
• Architect-Designed Offices

Working Hours: Full-time, with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in New Delhi. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The GSMA is a global organization unifying the mobile ecosystem to discover, develop, and deliver innovation foundational to positive business environments and societal change. It operates through three main pillars: Connectivity for Good, Industry Solutions, and Events.

Company Size: The GSMA has 501-1,000 employees globally, with a significant presence in London, Beijing, Shanghai, and other major cities worldwide.

Founded: The GSMA was founded in 1995 and has since grown to become a leading organization in the mobile industry.

Company Description:

• The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem.
• The organization aims to shape the future of mobile connectivity, enabling people, industry, and society to thrive.
• The GSMA hosts the world's largest and most influential connectivity event, Mobile World Congress (MWC), in Barcelona, Shanghai, Las Vegas, Kigali, and Doha.

Company Specialties:

• Mobile communications
• Mobile Internet
• Technology and Strategy

Company Website: gsma.com

ASSUMPTION: The GSMA is a global organization with a significant presence in multiple countries. This role may require collaboration with international stakeholders and the ability to work in different time zones.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development within the organization.

Reporting Structure: This role reports directly to the Data Marketing Manager, Mamta Malhotra.

Work Arrangement: Hybrid work arrangement with a combination of remote work and on-site presence at the GSMA's New Delhi office.

Growth Opportunities:

• Progression to a senior marketing data role within the GSMA.
• Expansion into other areas of marketing or related fields within the organization.
• Opportunities to work on global projects and gain international experience.

ASSUMPTION: The GSMA offers a dynamic and fast-paced work environment with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: The GSMA's New Delhi office is an architect-designed space that fosters collaboration and innovation.

Office Location(s): 11th floor, Hindustan Times House, 18-20 KG Marg, Barakhamba, New Delhi - 110001, India

Geographic Context:

• New Delhi is the capital city of India and a major hub for the country's technology and telecommunications industries.
• The city offers a mix of traditional and modern culture, with a vibrant food scene, historical sites, and a growing startup ecosystem.
• New Delhi has a subtropical climate with hot summers and mild winters, making it an ideal location for those who enjoy a diverse range of weather conditions.

Work Schedule: Full-time, with flexible hours and remote work options available. The work schedule may vary depending on project deadlines and stakeholder needs.

ASSUMPTION: The GSMA's New Delhi office provides a modern and collaborative work environment that supports productivity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the GSMA's careers portal.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth interview with the hiring manager and/or other team members to discuss the role's requirements and the candidate's fit for the position.
• Final round interview with the relevant stakeholders to make a hiring decision.

Key Assessment Areas:

• Data management and analysis skills.
• Attention to detail and process-driven approach.
• Ability to manage multiple tasks and prioritize workloads effectively.
• Familiarity with the Salesforce environment and relevant marketing tools.
• Cultural fit and alignment with the GSMA's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the GSMA's mission and values in your application materials.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, attention to detail, and ability to manage multiple tasks.
• Showcase your familiarity with the Salesforce environment and relevant marketing tools in your interview responses.

ATS Keywords: Marketing Data, Salesforce, Salesforce Marketing Cloud, Data Management, GDPR Compliance, Email Marketing, Data Analysis, Customer Segmentation, Reporting Automation, Problem Solving, Attention to Detail, Cross-Selling, Upselling, Database Maintenance, Data Cleaning, Collaboration, Marketing

ASSUMPTION: The GSMA's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the organization's mission and values.

🛠️ Tools & Technologies

• Salesforce Cloud
• Salesforce Marketing Cloud
• Tableau or Microsoft Power BI (preferred)
• Excel
• Form Assembly

ASSUMPTION: The GSMA uses a range of tools and technologies to support its marketing data management processes. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passionately driven: Approaching everything with unparalleled capability, tenacity, and commitment.
• Insightful leaders: Continuously developing and engaging expertise, insight, and creativity to respond to the changing landscape with authority, agility, and nuance.
• Stronger together: Leaning on each other so the industry can lean on the GSMA, embracing diversity by actively seeking out perspectives and skill sets beyond our own, fueling each other's successes, and constantly asking how we can help.

Work Style:

• Collaborative: Working closely with stakeholders across the organization to deliver targeted and impactful marketing.
• Forward-thinking: Embracing a strategic mindset to drive scalable solutions and improve marketing operations.
• Dynamic: Operating in a fast-paced, rapidly evolving environment that requires adaptability and resilience.

Self-Assessment Questions:

• Do you have a proven track record of working with customer and marketing data in the Salesforce environment?
• Are you comfortable managing multiple tasks and prioritizing workloads effectively?
• Do you have a strong attention to detail and a process-driven approach?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
• Do you share the GSMA's values and commitment to driving positive business environments and societal change through mobile connectivity?

ASSUMPTION: The GSMA values cultural fit and alignment with its mission and values in its hiring process. Candidates who demonstrate a strong fit with the organization's culture are more likely to succeed in this role.

⚠️ Potential Challenges

• The role may require occasional overtime to meet project deadlines or manage high-volume data tasks.
• The GSMA's global presence may require collaboration with international stakeholders and the ability to work in different time zones.
• The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment.
• The role may require the candidate to manage multiple tasks and prioritize workloads effectively, which can be stressful at times.

ASSUMPTION: The GSMA's dynamic and fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work environment. However, the organization offers ample opportunities for professional growth and development.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing data management and its requirement for a high level of attention to detail and process-driven approach.
• Similar roles in other organizations may have a broader focus on marketing or sales, rather than a specific focus on data management.
• Career progression in this role may lead to opportunities in senior marketing data roles or expansion into other areas of marketing or related fields within the organization.

ASSUMPTION: This role is unique in its focus on marketing data management and requires a high level of attention to detail and process-driven approach. Candidates with relevant experience in marketing or sales data management are likely to find this role appealing.

📝 Sample Projects

• Developing and implementing a data cleaning and consolidation process to improve the accuracy and usability of the GSMA's customer data.
• Creating and managing targeted email lists for various marketing campaigns, including lead generation, upselling, and cross-selling activities.
• Supporting the GSMA's events team by providing data-driven insights to inform event strategy and improve attendee engagement.

ASSUMPTION: The GSMA offers a range of projects and initiatives that enable candidates to develop and apply their skills in marketing data management and analysis.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for this role?
• How does the Data Marketing team collaborate with other departments within the GSMA?
• What opportunities are there for professional growth and development within the GSMA?
• How does the GSMA support work-life balance for its employees?
• What are the key challenges facing the GSMA in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: The GSMA values candidates who ask thoughtful and insightful questions during the interview process. Candidates should prepare questions that demonstrate their understanding of the role's requirements and the organization's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the GSMA's careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, attention to detail, and ability to manage multiple tasks.
• Showcase your familiarity with the Salesforce environment and relevant marketing tools in your interview responses.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.