📌 Core Information
🔹 Job Title: Stage als Marketing Data Specialist (m/w/d)
🔹 Company: SBB CFF FFS
🔹 Location: Bern, Bern, Switzerland
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Optimizing automated email campaigns using modern technologies
- Creating personalized content to enhance customer satisfaction
- Strengthening SBB's position as a leader in digital marketing
- Contributing to the achievement of SBB's strategic goals
- Option for permanent employment after the internship
ASSUMPTION: This role is focused on data-driven marketing and requires strong analytical skills to optimize campaigns and improve customer satisfaction.
📋 Key Responsibilities
✅ Prepare and model data to ensure automated, ad-hoc, and trigger-based direct marketing campaigns reach target audiences
✅ Monitor and report on various mailings and newsletters along the customer journey in coordination with internal and external stakeholders
✅ Provide operational support for data selection and work in various programs to optimize email marketing
✅ Advise clients on the planning and conception of direct marketing campaigns
ASSUMPTION: The role requires a strong focus on data analysis and interpretation to optimize campaigns and improve customer satisfaction.
🎯 Required Qualifications
Education: University or FH degree in Marketing, Business Administration/Computer Science or equivalent experience
Experience: 2-5 years of experience in direct marketing, marketing communication, or digital marketing
Required Skills:
- Excellent customer orientation and service awareness
- High-quality awareness and excellent communication skills
- Strong data analysis skills and ability to derive optimizations
- Proficient in relevant online marketing tools, CRM, email management tools, databases, and tracking
- Fluent in German (C1 level) and good knowledge of another national language (B1 level)
- English skills are an advantage
Preferred Skills:
- Previous experience in data-driven marketing and operational CRM
ASSUMPTION: Strong analytical skills and proficiency in relevant marketing tools are essential for success in this role.
💰 Compensation & Benefits
Salary Range: CHF 60,000 - 80,000 per year (AI estimated based on experience level and market rates)
Benefits:
- Option for permanent employment after the internship
- Opportunity to work for a large, well-established organization
Working Hours: 40 hours per week
ASSUMPTION: The salary range is estimated based on market rates for similar roles in the region and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Railroad Equipment Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1902
Company Description:
- SBB CFF FFS is responsible for all rail transport in Switzerland
- Offers a wide range of services, including train tickets, travel information, and event tickets
- Committed to digital innovation and improving customer satisfaction
Company Specialties:
- Rail transport and infrastructure
- Customer service and experience
- Digital innovation and technology
Company Website: sbb.ch
ASSUMPTION: SBB CFF FFS is a large, well-established organization with a strong focus on customer satisfaction and digital innovation.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the marketing department
Work Arrangement: On-site, full-time
Growth Opportunities:
- Option for permanent employment after the internship
- Potential to work on high-impact projects and campaigns
- Opportunity to learn and grow within a large organization
ASSUMPTION: This role offers strong growth potential within a large organization and the opportunity to work on high-impact projects.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Hilfikerstrasse 1, Bern 65, Bern, 3000, CH
Geographic Context:
- Bern is the capital city of Switzerland and offers a high quality of life
- The office is located in a central and easily accessible part of the city
- Bern is known for its cultural attractions, historical sites, and outdoor activities
Work Schedule: Standard office hours, Monday to Friday
ASSUMPTION: The work environment is professional and dynamic, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and motivation
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Prepare examples of data-driven marketing campaigns you've worked on
- Research SBB CFF FFS and demonstrate your understanding of their mission and values
ATS Keywords: Marketing Data Specialist, Direct Marketing, Customer Journey, Data Analysis, CRM, Email Marketing, Customer Satisfaction
ASSUMPTION: The application process is competitive, and strong data analysis skills and relevant experience are essential for success.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The specific tools and technologies used may vary depending on the department and team within SBB CFF FFS.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Reliability
- Innovation
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have strong data analysis skills and the ability to derive optimizations?
- Are you comfortable working in a dynamic and collaborative environment?
- Do you thrive on working with data to improve customer satisfaction?
ASSUMPTION: SBB CFF FFS values employees who are data-driven, collaborative, and committed to improving customer satisfaction.
⚠️ Potential Challenges
- Working with large datasets and complex marketing campaigns
- Keeping up with the latest trends and best practices in digital marketing
- Balancing multiple projects and priorities
- Adapting to a large, established organization with a strong culture
ASSUMPTION: This role may present challenges related to data management, campaign optimization, and working within a large organization.
📈 Similar Roles Comparison
- This role is similar to a Marketing Data Analyst or Marketing Campaign Manager, but with a stronger focus on data-driven decision-making and optimization
- In comparison to other marketing roles, this position requires a higher level of data analysis and interpretation skills
- Career progression may involve moving into a more senior marketing role or specializing in a specific area of marketing
ASSUMPTION: This role is unique in its focus on data-driven marketing and offers strong growth potential within a large organization.
📝 Sample Projects
- Optimizing email open rates and click-through rates through A/B testing and segmentation
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Developing and implementing a customer journey mapping strategy to improve customer satisfaction
ASSUMPTION: Sample projects may vary depending on the specific needs and priorities of the marketing department and team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within SBB CFF FFS?
- What opportunities are there for professional development and growth within the marketing department?
- How does SBB CFF FFS support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of data-driven marketing campaigns you've worked on
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
