Marketing Data Steward Lead

📌 Core Information

🔹 Job Title: Marketing Data Steward Lead

🔹 Company: Mars

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Data & Analytics

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving data stewardship strategy for marketing and consumer engagement
• Ensuring data quality and governance while fostering data literacy
• Collaborating with cross-functional teams to address data challenges
• Optimizing data plans for AI/Analytics to drive consumer engagement

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution to succeed in a dynamic, project-based environment.

📋 Key Responsibilities

✅ Lead the execution of a bold Data and AI stewardship strategy for Marketing and Consumer Engagement

✅ Governance and Quality Champion: Catalog critical data elements and ensure adherence to data governance policies

✅ Information Architecture: Map complex data flows and develop conceptual data models to inform technical model development

✅ AI/Analytics Innovator: Analyze and optimize data plans for AI/Analytics to drive consumer engagement and innovation

✅ Cross-functional Collaborator: Engage with global and regional data stewards to address data issues and communicate progress

✅ Continuous Improvement Advocate: Stay ahead of industry trends and adapt data stewardship processes to meet evolving needs

✅ Influence Data Driven Transformation: Guide Regional Data Stewards in managing data assets across regional and market entities

ASSUMPTION: This role requires strong stakeholder engagement skills to effectively communicate with both technical and non-technical audiences.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or a related discipline)

Experience: 7+ years of experience in data analytics, insights, or AI within large organizations

Required Skills:

• Proven experience with marketing and/or consumer data in a large enterprise setting
• Data stewardship experience with a strong understanding of business data challenges
• Solid grasp of data models, flows, and structures, ideally from hands-on experience
• Ability to develop and enforce data governance policies; familiarity with cataloging tools like Collibra is a plus
• Strong communication skills to engage effectively with both technical and non-technical audiences

Preferred Skills:

• Familiarity with Mars' products, services, or industry
• Experience working in a global, matrixed organization

ASSUMPTION: Candidates should have a proven track record in data stewardship and be comfortable working in a dynamic, project-based environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior data role in São Paulo, Brazil, the estimated salary range is R$ 25,000 - R$ 40,000 per month (gross).

Benefits:

• Best-in-class learning and development support from day one, including access to Mars University
• Industry-competitive salary and benefits package, including company bonus

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mars operates in the Food and Beverage Manufacturing industry, with a focus on pet care, food, edge (health and nutrition), and confectionery segments.

Company Size: Mars is a large, privately-held company with over 10,000 employees worldwide. This size offers opportunities for growth and diverse career paths.

Founded: Mars was founded in 1911 by Franklin C. Mars and has since grown into a global, family-owned business.

Company Description:

• Mars is guided by the Five Principles – Quality, Responsibility, Mutuality, Efficiency, and Freedom – which have kept the company true to its commitment to treat others in ways that are consistent with those values.
• The company is a unified force of over 150,000 Associates taking action every day toward the world they want tomorrow.
• Mars is committed to sustainability and has set ambitious goals to reduce its environmental impact and create a positive influence on society.

Company Specialties:

• Mars Petcare
• Mars Food
• Mars Edge
• Mars Wrigley

Company Website: Mars.com

ASSUMPTION: Mars' commitment to its principles and sustainability goals creates a unique work environment that prioritizes responsibility and mutuality.

📊 Role Analysis

Career Level: This role is a senior-level position with significant responsibility and influence within the organization.

Reporting Structure: The Marketing Data Steward Lead will report directly to the Global Director of Data and AI for Marketing and Consumer Engagement.

Work Arrangement: This role is offered as a hybrid position, with a combination of on-site and remote work. The specific arrangement may be discussed during the interview process.

Growth Opportunities:

• As a project-based role, this position offers the opportunity to work on diverse, high-impact initiatives and gain exposure to various aspects of the business.
• Successful candidates may have the opportunity to take on additional responsibilities or transition into permanent roles within the organization.

ASSUMPTION: The project-based nature of this role may provide unique challenges and opportunities for growth, as the candidate will need to adapt to changing priorities and stakeholder needs.

🌍 Location & Work Environment

Office Type: Mars' São Paulo office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): The role is based in São Paulo, Brazil, with the option for hybrid work arrangements.

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, offering a diverse range of cultural, entertainment, and culinary experiences.
• The city is known for its vibrant nightlife, rich history, and iconic landmarks, such as the São Paulo Cathedral and the Ibirapuera Park.
• São Paulo is also a major hub for business and finance, with a thriving startup ecosystem and numerous multinational corporations.

Work Schedule: The typical work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for hybrid work arrangements.

ASSUMPTION: The hybrid work arrangement offers candidates the opportunity to balance the benefits of on-site collaboration with the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study
• Final interview with the Global Director and other key stakeholders

Key Assessment Areas:

• Data stewardship and governance expertise
• Strategic thinking and problem-solving skills
• Communication and stakeholder engagement abilities
• Cultural fit with Mars' Five Principles

Application Tips:

• Tailor your resume and cover letter to highlight your relevant data stewardship experience and skills.
• Be prepared to discuss your approach to data governance, quality, and literacy in the context of marketing and consumer engagement.
• Demonstrate your understanding of Mars' business and industry by researching the company and its products.

ATS Keywords: Data stewardship, data governance, data quality, data literacy, marketing data, consumer data, AI, analytics, cross-functional collaboration, continuous improvement, information architecture

ASSUMPTION: The interview process for this role may be more competitive due to the senior-level nature of the position and the attractive compensation package.

🛠️ Tools & Technologies

• Collibra (or similar data cataloging tools)
• Data visualization and analytics tools (e.g., Tableau, Power BI)
• Programming languages for data manipulation and analysis (e.g., SQL, Python, R)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: The specific tools and technologies required for this role may evolve as the project progresses and the candidate gains a deeper understanding of the organization's needs.

👔 Cultural Fit Considerations

Company Values:

• Quality: The consumer is our boss, quality is our work, and value for money is our goal.
• Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
• Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
• Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
• Freedom: We need freedom to shape our future; we need profit to remain free.

Work Style:

• Collaborative and cross-functional, with a focus on driving results through teamwork
• Data-driven and analytical, with a strong emphasis on evidence-based decision-making
• Adaptable and resilient, with the ability to thrive in a dynamic, project-based environment

Self-Assessment Questions:

• Do you have a proven track record in data stewardship and governance, with a strong understanding of business data challenges?
• Are you comfortable working in a global, matrixed organization and collaborating with diverse stakeholders?
• Do you possess excellent communication skills and the ability to engage effectively with both technical and non-technical audiences?

ASSUMPTION: Candidates who align strongly with Mars' Five Principles and possess a strong work ethic will be well-suited to this role.

⚠️ Potential Challenges

• The project-based nature of the role may require frequent reprioritization and adaptability to changing stakeholder needs.
• The senior-level nature of the position may involve complex decision-making and significant responsibility.
• The hybrid work arrangement may present unique communication and collaboration challenges.
• The role may require occasional travel to Mars' global offices or regional events.

ASSUMPTION: The unique challenges presented by this role may also offer opportunities for growth and development, as the candidate navigates the complexities of the project-based environment.

📈 Similar Roles Comparison

• This role differs from other data stewardship positions in its focus on marketing and consumer engagement data, as well as its project-based nature.
• In the broader data and analytics landscape, this role is similar to other senior-level data stewardship positions, with a focus on data governance, quality, and literacy.
• Career-wise, this role may serve as a stepping stone to more permanent, senior-level positions within Mars or other organizations.

ASSUMPTION: The unique aspects of this role, such as its focus on marketing data and its project-based nature, may present both challenges and opportunities for career growth and development.

📝 Sample Projects

• Developing a comprehensive data governance framework for marketing and consumer engagement data
• Optimizing data flows and structures to improve AI/Analytics performance and drive consumer engagement
• Collaborating with regional data stewards to address data challenges and ensure consistent data quality across markets

ASSUMPTION: The specific projects undertaken in this role may evolve as the candidate gains a deeper understanding of the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current state of data governance and quality within the marketing and consumer engagement functions, and how this role will address any gaps?
• How does this project-based role fit into the broader data and AI strategy for Mars, and what are the long-term goals for the function?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does Mars support the professional development and growth of its Associates, particularly in data and analytics roles?
• What are the expectations for remote work and collaboration in this hybrid role, and how will success be measured in this aspect?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and commitment to Mars' success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Mars careers portal
• Tailor your resume and cover letter to highlight your relevant data stewardship experience and skills, with a focus on marketing and consumer engagement data
• Prepare for the interview process by researching Mars' business, industry, and products, as well as the specific challenges and opportunities presented by this role
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.