Marketing & Demand Generation Lead

📌 Core Information

🔹 Job Title: Marketing & Demand Generation Lead

🔹 Company: HitPay

🔹 Location: San Francisco, California, United States (Remote U.S. acceptable)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Preferred onsite in San Francisco)

🚀 Job Overview

Key aspects of this role include:

• Owning and scaling HitPay’s digital merchant acquisition engine
• Leading the existing marketing team to generate qualified sign-ups from SMBs and mid-sized businesses across Southeast Asia
• Driving high-impact, strategic, and execution-driven campaigns
• Collaborating cross-functionally with product and sales teams

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on driving efficient CAC and high ROI campaigns.

📋 Key Responsibilities

✅ Own and scale HitPay’s digital merchant acquisition engine

✅ Lead the existing marketing team to generate qualified sign-ups from SMBs and mid-sized businesses across Southeast Asia

✅ Develop and execute digital acquisition strategies across various channels

✅ Optimize campaign performance and reduce CAC through data-led decision making

✅ Collaborate cross-functionally with product and sales teams to align marketing efforts with company growth goals

✅ Manage campaign performance dashboards and report on key metrics

ASSUMPTION: This role involves a significant amount of campaign management and optimization, as well as team leadership and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years in growth marketing, demand generation, or performance marketing

Required Skills:

• Proven success with SMB or long-tail audience acquisition
• Strong with Google Ads, Meta, YouTube, retargeting, landing pages, SEO, and funnel conversion
• Experience managing a marketing team and collaborating cross-functionally
• Comfortable with daily 4-6 hour Asia timezone overlap

Preferred Skills:

• Experience in cross-border, regulated, or fintech industries

ASSUMPTION: Candidates with a strong analytical orientation and a data-led but creative approach will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing & Demand Generation Lead with 5-10 years of experience in the San Francisco area)

Benefits:

• Equity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 11-50 employees (Small to mid-sized, offering a more agile and dynamic work environment)

Founded: 2016 (Established but still growing)

Company Description:

• HitPay is a full-stack payments infrastructure platform designed for growing businesses in APAC
• Founded in 2016 and headquartered in Singapore, HitPay unifies e-commerce, point of sale, and B2B payments into a single platform
• The company is regulated in 6 APAC jurisdictions and backed by leading global investors

Company Specialties:

• payments
• point of sale
• e-commerce payments
• payment gateway
• payment solutions
• and cross-border payments

Company Website: https://www.hitpayapp.com

ASSUMPTION: HitPay is a well-funded, growing startup with a strong focus on innovation and expansion in the APAC region.

📊 Role Analysis

Career Level: Mid-level to senior (Based on required experience and responsibilities)

Reporting Structure: Reports directly to the Founding team (CEO)

Work Arrangement: Hybrid (Preferred onsite in San Francisco, with remote U.S. acceptable)

Growth Opportunities:

• Potential to grow into a more senior role as the company expands
• Opportunity to make a significant impact on the company's growth and success
• Chance to gain experience in a fast-paced, dynamic startup environment

ASSUMPTION: This role offers significant growth potential as the company continues to expand and grow.

🌍 Location & Work Environment

Office Type: Hybrid (Preferred onsite in San Francisco, with remote U.S. acceptable)

Office Location(s): San Francisco, California, United States

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The city offers a diverse and multicultural environment
• San Francisco has a high cost of living compared to other U.S. cities

Work Schedule: Full-time (40 hours per week, with a flexible work arrangement)

ASSUMPTION: The hybrid work arrangement offers a good balance between onsite collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager (CEO)
• Technical assessment or case study (e.g., analyzing campaign performance data)
• Onsite or virtual interview with the founding team
• Final decision and offer

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and interpretation
• Team leadership and collaboration
• Cross-functional communication and alignment

Application Tips:

• Highlight relevant experience in SMB or long-tail audience acquisition
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase experience with digital acquisition channels and tools
• Tailor your resume and cover letter to emphasize your fit for this role

ATS Keywords: Marketing & Demand Generation, Growth Marketing, Digital Acquisition, SMB Acquisition, Campaign Management, Team Leadership, Cross-Functional Collaboration, Google Ads, Meta, YouTube, Retargeting, SEO, Funnel Conversion

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign execution skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook Ads, Instagram Ads)
• YouTube Ads
• Retargeting platforms (e.g., AdRoll, Criteo)
• Landing page builders (e.g., Unbounce, Instapage)
• SEO tools (e.g., SEMrush, Ahrefs)
• Funnel analytics tools (e.g., Mixpanel, Amplitude)

ASSUMPTION: The candidate should have experience with the listed tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Growth mindset

Work Style:

• Agile and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Results-oriented and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic startup environment?
• Are you comfortable making data-led decisions and optimizing campaigns based on performance data?
• Do you enjoy collaborating with cross-functional teams and aligning marketing efforts with company growth goals?

ASSUMPTION: HitPay values candidates who are innovative, customer-focused, and results-driven, with a strong growth mindset and collaborative work style.

⚠️ Potential Challenges

• Managing a small team and balancing hands-on campaign execution with strategic planning
• Working with a limited budget and optimizing campaigns for efficient CAC
• Collaborating with cross-functional teams and aligning marketing efforts with company growth goals
• Adapting to a fast-paced, dynamic startup environment with a high degree of autonomy

ASSUMPTION: These challenges can be overcome by a candidate with strong campaign management skills, a data-driven approach, and a collaborative work style.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on SMB and long-tail audience acquisition
• Compared to other demand generation roles, this position offers a unique opportunity to drive growth in the APAC region
• Career progression may involve moving into a more senior role as the company expands, rather than transitioning into a different function

ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with a strong focus on driving efficient CAC and high ROI campaigns.

📝 Sample Projects

• Developing and executing a digital acquisition strategy for SMBs in the APAC region
• Optimizing campaign performance and reducing CAC through data-led decision making
• Collaborating with the product team to align marketing efforts with company growth goals

ASSUMPTION: These projects reflect the core responsibilities of the Marketing & Demand Generation Lead role and provide an insight into the day-to-day tasks involved.

❓ Key Questions to Ask During Interview

• How does the company plan to support my professional growth and development in this role?
• What are the key priorities for the first 90 days in this role?
• How does the company measure the success of the marketing team, and how will my performance be evaluated?
• What is the company's approach to cross-functional collaboration, and how can I ensure that my team's efforts are aligned with other departments?
• How does the company support work-life balance, especially for employees working in different time zones?

ASSUMPTION: These questions will help the candidate better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching HitPay's products, services, and competition
• Follow up with the hiring manager (CEO) within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.