Marketing Director, Brand and Culture

📌 Core Information

🔹 Job Title: Marketing Director, Brand and Culture

🔹 Company: Stand Together

🔹 Location: Wichita, Kansas, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK (with regular travel to Wichita, KS)

🚀 Job Overview

Key aspects of this role include:

• Strengthening Empowered's brand recognition and cultural relevance
• Transforming marketing strategies to engage educators
• Solidifying a marketing operations model to support growth

ASSUMPTION: This role requires a strategic thinker with a strong background in brand management and marketing to drive Empowered's growth and impact in the education sector.

📋 Key Responsibilities

✅ Elevate Empowered’s brand recognition and cultural relevance by developing and executing brand growth strategies

✅ Lead the creative development and application of Empowered’s brand standards with consistent messaging, positioning, look and feel, brand equity, etc.

✅ Identify new opportunities through Stand Together and their external partnerships to expand target audience awareness

✅ Design and execute next-level campaigns that are woven into the cultural fabric and speak to the values, motivations, and evolving needs of teachers

✅ Galvanize social media strategy and execution, producing or curating content that ties to what educators value

✅ Establish a storytelling capability that consistently highlights the significant impact happening throughout Empowered’s educator community

✅ Supervise a team with an internal agency approach to supporting eye-catching and mission-aligned collateral for educator resources, educator communications, and donor communications

✅ Oversee the stewardship of marketing financial plan and develop a brand growth financial plan for general promotion

✅ Collaborate internally to conduct market research and competitive analysis, using data to establish/ensure brand value and inform decisions

✅ Ensure Empowered staff connect to the marketing team’s vision by elevating the marketing knowledge across the organization

ASSUMPTION: This role involves cross-functional collaboration and requires strong leadership, communication, and team management skills to drive marketing efforts and inspire educators.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field; Master's preferred

Experience: 10+ years in brand management/marketing with a track record of driving growth

Required Skills:

• Strong understanding of brand strategy and marketing principles
• Excellent leadership and team management skills
• Analytical, data-driven, entrepreneurial mindset
• Strong communication, interpersonal, and presentation skills
• Creative thinker with a passion for brand-building

Preferred Skills:

• Experience in the education industry, community-based work, or nonprofit growth
• Purpose-driven leadership that sees marketing as a vehicle to empower others
• A love for translating vision into strategy and strategy into content that sparks action
• A deep understanding of the power of storytelling and how to bring clarity and heart to a message
• A passion to work cross-functionally and bring out the best in others

ASSUMPTION: Candidates with experience in the K-12 education field may have a competitive advantage in understanding the target audience and driving impact.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 (based on industry standards for a Marketing Director with 10+ years of experience in the nonprofit sector)

Benefits:

• 6% 401(k) match with immediate vesting
• Flexible time off
• Comprehensive health and dental plans
• Wellness and mental health support through Peloton and Talkspace

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director with the required experience level in the nonprofit sector. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Stand Together is a philanthropic community focused on driving solutions on economic opportunity, education, healthcare, bridging partisan divides, and other pressing issues by partnering with changemakers and providing access to capabilities including funding, a unique national network, and a playbook for applying principles that drive human progress.

Company Size: 1,001-5,000 employees

Founded: 2016 (as a registered nonprofit)

Company Description:

• Stand Together helps America’s boldest changemakers tackle the root causes of our country’s biggest problems
• Partners include nonprofit leaders, educators, Fortune 50 CEOs, civil rights leaders, Grammy-winning musicians, and grassroots activists
• Provides access to funding, a unique national network, and a playbook for applying principles that drive human progress

Company Specialties:

• Philanthropic community building
• Partnership development
• Capacity building for nonprofits
• Principle-based management

Company Website: standtogether.org

ASSUMPTION: Stand Together's unique approach to philanthropy and community building sets it apart in the nonprofit sector, offering applicants a chance to work in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Senior-level marketing role with significant impact on Empowered's growth and brand recognition

Reporting Structure: Reports directly to the Empowered leadership team and oversees a marketing team with an internal agency approach

Work Arrangement: Remote OK (with regular travel to Wichita, KS)

Growth Opportunities:

• Potential to shape Empowered's brand and marketing strategy
• Opportunity to work closely with educators and changemakers across the country
• Possibility to expand the role's scope based on performance and organizational needs

ASSUMPTION: This role offers significant growth potential for the right candidate, as Empowered continues to expand its impact in the education sector.

🌍 Location & Work Environment

Office Type: Empowered has an office in Wichita, KS, but this role is remote-friendly

Office Location(s): 4201 Wilson Blvd, Arlington, Virginia 22203, US (headquarters); Wichita, KS (Empowered office)

Geographic Context:

• Wichita, KS is the largest city in Kansas, with a population of approximately 390,000
• The city is known for its aviation industry and cultural attractions, such as the Keeper of the Plains statue and the Wichita Art Museum
• Wichita has a humid subtropical climate, with hot summers and cold winters

Work Schedule: Full-time, typically 40 hours per week, with flexible time off

ASSUMPTION: Applicants should be comfortable with regular travel to Wichita, KS, and be prepared to work in a dynamic, fast-paced environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the Empowered leadership team
• Case study or project presentation
• Final interview with key stakeholders

Key Assessment Areas:

• Brand strategy and marketing expertise
• Leadership and team management skills
• Analytical and data-driven mindset
• Cultural fit with Empowered's mission and values

Application Tips:

• Highlight relevant marketing experience, particularly in the education or nonprofit sectors
• Demonstrate a strong understanding of Empowered's mission and values
• Showcase your ability to develop and execute innovative marketing campaigns
• Prepare for behavioral interview questions that assess your leadership, team management, and problem-solving skills

ATS Keywords: Marketing Director, Brand Management, Marketing Strategy, Campaign Development, Social Media, Storytelling, Education, Nonprofit, Growth, Leadership, Team Management, Data Analysis

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the required and preferred qualifications listed in the job description.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools is preferred but not required. The ideal candidate will have experience with relevant marketing technologies and be eager to learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Dignity: Recognize the inherent worth of every individual
• Openness: Encourage open dialogue and diverse perspectives
• Bottom-up empowerment: Support grassroots initiatives and empower local communities

Work Style:

• Entrepreneurial: Encourage innovation and risk-taking
• Transformative: Focus on driving meaningful change and impact
• Collaborative: Foster a culture of teamwork and mutual support

Self-Assessment Questions:

• Do you share Empowered's commitment to dignity, openness, and bottom-up empowerment?
• Are you comfortable working in a dynamic, fast-paced environment and driving transformative change?
• Do you thrive in collaborative settings and enjoy working cross-functionally to achieve common goals?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Empowered's mission and culture before applying.

⚠️ Potential Challenges

• Balancing the need for brand consistency with the desire for innovative, culturally relevant campaigns
• Managing a team with an internal agency approach, requiring strong leadership and communication skills
• Adapting to the unique culture and values of Empowered and Stand Together
• Regular travel to Wichita, KS, for in-person meetings and events

ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of and commitment to Empowered's mission and values
• Compared to other marketing roles in the nonprofit sector, this position offers significant growth potential and the opportunity to work closely with educators and changemakers
• Career path comparison: This role can serve as a stepping stone to senior marketing leadership positions within Empowered or other organizations in the nonprofit sector

ASSUMPTION: Applicants should carefully consider how this role aligns with their career goals and personal values before applying.

📝 Sample Projects

• Developing and executing a brand awareness campaign to increase Empowered's visibility among educators nationwide
• Creating and implementing a social media strategy that engages educators and fosters a sense of community around Empowered's mission
• Collaborating with educators to create and distribute resources that support their classroom efforts and align with Empowered's brand

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to drive meaningful impact in this role.

❓ Key Questions to Ask During Interview

• How does Empowered measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What are the biggest challenges facing Empowered's marketing efforts, and how can I help address them?
• How does Empowered support the professional growth and development of its marketing team members?
• What opportunities exist for collaboration with educators and other stakeholders to enhance Empowered's impact and brand recognition?
• How does Empowered balance the need for brand consistency with the desire for innovative, culturally relevant campaigns?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in and understanding of the role and its unique challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight the required and preferred qualifications listed in the job description
• Prepare for behavioral interview questions that assess your leadership, team management, and problem-solving skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.