📌 Core Information
🔹 Job Title: Marketing Director, Demand Generation
🔹 Company: Smartling
🔹 Location: United States
🔹 Job Type: Remote
🔹 Category: 🎯 Demand Generation
🔹 Date Posted: Mon Mar 31 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading a team focused on marketing funnel strategy, optimization, and demand generation
- Collaborating with cross-functional teams to drive new business and growth
- Utilizing various marketing tools and channels (e.g., digital advertising, events, social media)
- Developing strategies that align with buyer personas and customer journeys
ASSUMPTION: This job likely requires excellent collaboration skills given the emphasis on working closely with different departments such as Sales and Business Development.
📋 Key Responsibilities
✅ Own the strategy, planning, and execution of all demand generation programs to drive qualified pipeline and revenue
✅ Build and optimize multi-channel campaigns across paid media, email, SEO, events, and more
✅ Partner with sales leadership to define lead scoring and ensure seamless conversion processes
✅ Oversee forecasting and reporting of pipeline contributions to executive leadership
✅ Manage the marketing tech stack to enable scalable, data-driven marketing
✅ Lead and grow a team of campaign managers and digital specialists
ASSUMPTION: Assumed responsibilities require a deep understanding of both strategic planning and hands-on campaign execution.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
Experience: 7+ years in B2B marketing with at least 3 years in a leadership role
Required Skills:
- Deep expertise in digital marketing such as SEO, email nurture, and content syndication
- Experience with marketing automation platforms (e.g., Hubspot) and CRM systems (e.g., Salesforce)
- Strong leadership and people management skills
Preferred Skills:
- Experience in a SaaS, tech, or startup environment
- Analytical skills to translate data into actionable insights
ASSUMPTION: The role is highly specialized, requiring not only technical marketing skills but also strategic and leadership abilities.
💰 Compensation & Benefits
Salary Range: $150,000-$180,000, determined by several factors including location and experience
Benefits:
- Comprehensive health insurance with a free medical plan for you and your family
- Flexible PTO and generous parental leave
- Competitive 401(k) with company match
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: Salary and benefits package seem attractive given the competitive tech space it operates in, aiming to draw top-tier talent.
📌 Applicant Insights
🔍 Company Context
Industry: Translation and Localization - Growing industry with increasing global digital communications.
Company Size: 51-200 employees - Indicative of a mid-sized company with potential for dynamic roles and close-knit teams.
Founded: 2009 - Over a decade of industry presence, signaling stability and sustained growth.
Company Description:
- Pioneers in AI-enabled translation platforms facilitating seamless localization
- Backed by Battery Ventures, reflecting robust financial support
- Serves high-profile clients like IHG, Shopify, and Lyft, highlighting strong market trust
Company Specialties:
- Localization and translation management software
- Global SEO and language services
- Machine and professional translation
Company Website: Website URL
ASSUMPTION: The company's strategic alignment with enterprises and growing industries probably ensures steady demand and future opportunities.
📊 Role Analysis
Career Level: Senior-level leadership
Reporting Structure: Reports directly to the CMO, indicating influence in strategic decision-making
Work Arrangement: Fully remote, supporting work-life balance
Growth Opportunities:
- Advancement to higher executive roles within Marketing
- Opportunity to lead innovative demand-generation projects
- Potential to influence company growth strategy and market expansion
ASSUMPTION: Given the remote nature and industry growth, there’s potential for international project exposure, enhancing career progression.
🌍 Location & Work Environment
Office Type: Remote-first, enhancing global collaboration and flexibility
Office Location(s): Headquarters in New York, with international offices in London and Dublin
Geographic Context:
- Operates in regions with robust tech ecosystems
- Presence in key global markets such as the US, UK, and Ireland
- Remote operations likely mean adaptable to multiple time zones
Work Schedule: Likely standard business hours complying with EST preference, accommodating collaboration across different time zones
ASSUMPTION: Remote setup suggests that candidates should be comfortable with virtual communication tools and sporadic real-time meetings.
💼 Interview & Application Insights
Typical Process:
- Submission of application and resume
- Initial screening call with HR
- Technical interview with hiring manager or team
Key Assessment Areas:
- Leadership abilities and experience
- Proven track record in demand generation strategies
- Technical proficiency with marketing technologies
Application Tips:
- Highlight relevant experience in B2B demand generation
- Demonstrate your ability to integrate innovative marketing technologies
- Prepare instances of past collaborations enhancing sales and marketing results
ATS Keywords: Demand Generation, Digital Marketing, CRM, B2B Marketing, Leadership, Strategy, Collaboration
ASSUMPTION: The application process likely prioritizes candidates who can showcase strategic insight alongside technical aptitude specifically in marketing technologies.
🛠️ Tools & Technologies
- Marketing Automation Platforms (e.g., Hubspot)
- CRM Systems (e.g., Salesforce)
- Data Analytics Tools for performance tracking and optimization
ASSUMPTION: The company expects proficiency with these tools as they are central to the role's demand generation and data analysis tasks.
👔 Cultural Fit Considerations
Company Values:
- Innovation in technology and translation services
- Inclusivity and diversity within a global team
- Commitment to customer-centric solutions
Work Style:
- Collaborative and cross-functional teamwork
- Balance of autonomy and team accountability
- Flexible and adaptable to remote work settings
Self-Assessment Questions:
- Can you lead a team within a fast-paced and dynamic tech environment?
- How do you incorporate innovative technologies into demand generation strategies?
- In what ways have you adapted to remote and virtual team environments?
ASSUMPTION: The emphasis on a diverse and inclusive workplace suggests that candidates should be able to work effectively across various cultural contexts and embrace a customer-first mindset.
⚠️ Potential Challenges
- Navigating the complexities of integrating new market trends with existing strategies
- Maintaining alignment between remote teams across different geographies
- Balancing strategic leadership with hands-on operational duties
- Optimizing resource allocation in a fast-paced tech environment
ASSUMPTION: The dynamic nature of the tech space means candidates must be ready to adapt quickly to evolving market demands.
📈 Similar Roles Comparison
- Compared to other roles, this has a stronger strategic leadership component
- Focus is more on integration of advanced marketing technologies
- Greater emphasis on collaboration across sales and business development teams
ASSUMPTION: Similar roles in other companies may focus less on cross-departmental strategy and more on isolated marketing operations.
📝 Sample Projects
- Leading a multi-channel marketing campaign integrating emerging technologies
- Developing new lead conversion processes for streamlined operations
- Driving ABM programs within enterprise customer segments
ASSUMPTION: Projects would likely align with cutting-edge marketing tech to optimize client outreach and engagement.
❓ Key Questions to Ask During Interview
- How does Smartling measure the success of its demand generation strategies?
- What opportunities exist for further professional development in this role?
- How do you integrate cross-departmental goals to achieve business objectives?
- Can you describe the company’s approach to innovation in marketing technologies?
- What challenges does the team currently face in demand generation efforts?
ASSUMPTION: Candidates should ask questions that demonstrate a strategic understanding of the role and potential contributions to company growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Ensure your resume highlights key skills and experiences relevant to demand generation
- Prepare a cover letter aligning your experience with the company's mission and values
- Be ready for a potential assessment of strategic marketing skills
- Follow up post-interview to express continued interest and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
