Marketing Director, Reuters Events

📌 Core Information

🔹 Job Title: Marketing Director, Reuters Events

🔹 Company: Thomson Reuters

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (2-3 days in office)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing strategy for Reuters Events to drive delegate revenue and database growth.
• Developing and executing innovative, data-driven marketing programs to enhance brand awareness and increase campaign ROI.
• Galvanizing a high-performing marketing team to deliver successful event marketing campaigns.
• Collaborating with internal and external stakeholders to ensure marketing communications reflect a cohesive visual and verbal identity.
• Managing the marketing tech stack and ensuring seamless integration of content, creative, analytics, and automation across the customer journey.

ASSUMPTION: This role requires a strategic and collaborative leader with experience in B2B event marketing, demand generation, and brand positioning. The ideal candidate will have a proven track record of driving revenue growth and expanding customer databases through digital marketing and demand generation.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive delegate acquisition and sales, retention, and revenue for Reuters Events conferences.

✅ Lead, inspire, and develop a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement while collaborating closely with product, content, sales, and external agency partners to deliver successful event marketing campaigns.

✅ Leverage data, market research, and customer insights to identify new growth opportunities and optimize campaign performance.

✅ Design and implement best-in-class demand generation campaigns across digital channels to grow the delegate database and delegate revenue.

✅ Oversee segmentation, lead sourcing, nurturing, and conversion tactics in partnership with sales, analytics, and data teams, establishing and monitoring campaign performance metrics and continuously optimizing for improved results.

✅ Own the consistency of the Reuters Events brand, ensuring alignment with the broader Reuters brand and corporate strategy.

✅ Manage the marketing tech stack, ensuring seamless integration of content, creative, analytics, and automation across the customer journey.

✅ Provide insightful marketing performance reports and business reviews to senior leadership, implementing metrics to effectively measure ROI and contributing to the transparency and accountability of marketing investments.

ASSUMPTION: This role involves a high level of strategic thinking, leadership, and collaboration with various internal and external stakeholders. The ideal candidate will have a strong background in B2B marketing, with a focus on events or conferences, and a proven track record of driving revenue growth.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (e.g., MBA)

Experience: Demonstrable experience in B2B marketing, preferably in the events, conferences, or information services sectors.

Required Skills:

• Proven experience in B2B event marketing, demand generation, and brand positioning.
• Expertise in developing and executing multi-channel marketing strategies and managing end-to-end campaign delivery.
• Leadership and people management skills, with a passion for talent development and accountability and leading through change.
• Deep understanding of marketing operations, CRM, and automation tools, with experience ensuring adherence to privacy regulations.
• Exceptional communication, collaboration, and stakeholder management abilities.
• Analytical mindset with a strong attention to detail and a data-driven approach to decision-making.

Preferred Skills:

• Experience working with a global brand.
• Fluency in multiple languages.

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a focus on events or conferences, and a proven track record of driving revenue growth. They will also possess excellent leadership, communication, and collaboration skills.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Marketing Director role in London)

Benefits:

• Hybrid Work Model: 2-3 days in the office per week.
• Flexibility & Work-Life Balance: Flex My Way - a set of supportive workplace policies designed to help manage personal and professional responsibilities.
• Career Development and Growth: Grow My Way programming and skills-first approach to prepare talent for an AI-enabled future.
• Industry Competitive Benefits: Comprehensive benefit plans, including flexible vacation, mental health days, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
• Social Impact: Make an impact in your community with the Social Impact Institute, offering employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives.
• Making a Real-World Impact: Help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Thomson Reuters operates in the information services and media industry, providing trusted content and technology to professionals across various sectors, including legal, tax, accounting, compliance, government, and media.

Company Size: Thomson Reuters is a large organization with over 10,000 employees worldwide, offering a structured and established work environment with ample opportunities for growth and development.

Founded: Thomson Reuters was founded in 1981, following the merger of The Thomson Corporation and Reuters Group plc. The company has since grown to become a global leader in its industry, with a strong reputation for delivering high-quality products and services.

Company Description:

• Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions.
• The company serves professionals across legal, tax, accounting, compliance, government, and media, empowering them with the data, intelligence, and solutions needed to make informed decisions.
• Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

Company Specialties:

• Intelligent Information
• Accounting
• Legal
• Tax
• Media
• Technology
• News
• Audit
• and Artificial Intelligence

Company Website: tr.com

ASSUMPTION: Thomson Reuters is a well-established and reputable company with a strong presence in the information services and media industry. The company offers a structured and established work environment with ample opportunities for growth and development.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Head of Reuters Events.

Reporting Structure: The Marketing Director will lead a high-performing marketing team and collaborate closely with product, content, sales, and external agency partners to deliver successful event marketing campaigns.

Work Arrangement: This role is based in London with a hybrid working arrangement, requiring 2-3 days in the office per week.

Growth Opportunities:

• This role offers the opportunity to lead a high-performing marketing team and drive the commercial success of world-class B2B conferences with a global impact.
• The ideal candidate will have the chance to develop their leadership skills, expand their professional network, and make a significant contribution to the company's overall success.
• With Thomson Reuters' commitment to career development and growth, the Marketing Director may have the opportunity to progress to more senior roles within the organization.

ASSUMPTION: This role offers a unique opportunity to lead a high-performing marketing team and drive the commercial success of world-class B2B conferences with a global impact. The ideal candidate will have the chance to develop their leadership skills, expand their professional network, and make a significant contribution to the company's overall success.

🌍 Location & Work Environment

Office Type: Hybrid - 2-3 days in the office per week, with the remainder of the time working remotely.

Office Location(s): 5 Canada Square, London, United Kingdom

Geographic Context:

• London is a major global city with a thriving business environment, offering ample opportunities for networking and professional growth.
• The city is well-connected by public transportation, with easy access to major airports and other amenities.
• London's diverse cultural scene and vibrant neighborhoods provide a high quality of life for residents.

Work Schedule: Standard office hours with flexibility for remote work.

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having access to the resources and collaboration opportunities available in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the HR team.
• Face-to-face or video interview with the hiring manager and/or other team members.
• Final round interviews with senior leadership.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Leadership and team management abilities.
• Communication and collaboration skills.
• Industry-specific knowledge and experience in B2B event marketing.
• Analytical mindset and data-driven decision-making.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the company and the Reuters Events brand in your application materials.
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
• Showcase your ability to drive revenue growth and expand customer databases through digital marketing and demand generation.
• Be ready to discuss your approach to managing a high-performing marketing team and collaborating with various internal and external stakeholders.

ATS Keywords: B2B Marketing, Event Marketing, Demand Generation, Brand Positioning, Leadership, Marketing Strategy, Digital Marketing, Customer Insights, Marketing Operations, CRM, Analytics, A/B Testing, Revenue Growth

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team. However, applicants can expect a thorough evaluation of their strategic thinking, leadership, and industry-specific skills.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Analytics and data visualization tools (e.g., Google Analytics, Tableau)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO and SEM tools (e.g., Google Ads, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience working with a variety of marketing automation, analytics, and project management tools to streamline marketing operations and improve campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Obsess over our Customers
• Compete to Win
• Challenge (Y)our Thinking
• Act Fast / Learn Fast
• Stronger Together

Work Style:

• Collaborative and team-oriented, with a focus on open communication and knowledge sharing.
• Data-driven and analytical, with a strong emphasis on continuous learning and improvement.
• Agile and adaptable, with a willingness to embrace change and take on new challenges.
• Results-focused, with a commitment to delivering high-quality work and achieving exceptional outcomes.

Self-Assessment Questions:

• Do you align with Thomson Reuters' company values, particularly "Obsess over our Customers" and "Compete to Win"?
• Are you comfortable working in a collaborative, data-driven, and agile environment?
• Do you have a proven track record of driving revenue growth and expanding customer databases through digital marketing and demand generation?
• Are you an effective leader and team manager, with a passion for talent development and accountability?
• Can you demonstrate your ability to challenge (Y)our Thinking and act fast/learn fast in a dynamic work environment?

ASSUMPTION: The ideal candidate will possess a strong cultural fit with Thomson Reuters, demonstrating a deep understanding of the company's values and a commitment to delivering exceptional results in a collaborative and data-driven environment.

⚠️ Potential Challenges

• Managing a high-performing marketing team and driving revenue growth in a competitive B2B events landscape.
• Balancing the demands of multiple stakeholders, including internal teams, external agency partners, and event attendees.
• Keeping up with the latest trends and best practices in digital marketing and demand generation.
• Adapting to changes in the market and adjusting marketing strategies accordingly.
• Managing a hybrid work arrangement and ensuring effective communication and collaboration among team members.

ASSUMPTION: The ideal candidate will possess strong leadership, strategic thinking, and adaptability skills to overcome these potential challenges and drive the success of Reuters Events.

📈 Similar Roles Comparison

• This role is unique in its focus on driving revenue growth and expanding customer databases for B2B events within a global media and information services company.
• While similar roles may exist in other industries, the specific context and requirements of this position make it distinct.
• Career progression in this role may lead to more senior leadership positions within Thomson Reuters or other global organizations.

ASSUMPTION: The unique nature of this role, focusing on driving revenue growth and expanding customer databases for B2B events within a global media and information services company, sets it apart from similar positions in other industries.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive delegate acquisition and revenue for a flagship Reuters Events conference.
• Implementing a targeted email marketing campaign to nurture and convert leads into paying delegates for a series of Reuters Events webinars.
• Collaborating with the sales team to optimize lead sourcing, segmentation, and conversion tactics, resulting in a 20% increase in delegate revenue for a specific Reuters Events conference.

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Marketing Director role at Reuters Events, focusing on driving revenue growth and expanding customer databases through innovative and data-driven marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing campaign you've led, and what were the key challenges and successes?
• How do you approach managing and developing a high-performing marketing team, and can you provide an example of a time when you've successfully driven team growth and improvement?
• How do you balance the demands of multiple stakeholders, including internal teams, external agency partners, and event attendees, to deliver successful marketing campaigns?
• Can you discuss a time when you've had to adapt your marketing strategy due to changes in the market or other external factors, and how did you approach this challenge?
• How do you ensure the consistency of the Reuters Events brand across various marketing channels and campaigns, and can you provide an example of a time when you've successfully aligned marketing communications with the broader Reuters brand and corporate strategy?

ASSUMPTION: These key questions are designed to assess the candidate's strategic thinking, leadership, and industry-specific skills, as well as their ability to adapt to changes and balance the demands of multiple stakeholders.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your leadership, strategic thinking, and digital marketing expertise.
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills, as well as your ability to drive revenue growth and expand customer databases through digital marketing and demand generation.
• Be ready to discuss your approach to managing a high-performing marketing team and collaborating with various internal and external stakeholders.
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application, if you have not heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.