📌 Core Information
🔹 Job Title: Marketing Effectiveness Lead, Large Customer Sales (English)
🔹 Company: Google
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving adoption of high-quality Marketing Mix Models (MMMs) with clients in DACH
- Consulting Google’s largest customers on their Marketing (media) mix models through ROI consultation
- Managing relationships with third-party measurement vendors and agencies
- Uncovering measurement-related challenges and developing bespoke solutions
ASSUMPTION: This role requires a strong understanding of marketing effectiveness and experience working with large customers. It also involves close collaboration with sales teams and external vendors.
📋 Key Responsibilities
✅ Develop and activate a strategy for providing direct consultative measurement support for DACH advertisers and the Sales teams who manage them
✅ Consult Google’s largest customers on their Marketing (media) mix models through Return on Investment (ROI) consultation that aims at improving the design, implementation, and interpretation of their models. Ensure clear actionability for Google campaigns
✅ Drive adoption of high-quality Marketing Mix Models (MMMs) with clients in DACH, including improved Google data provision into MMMs and consultation on processes and results
✅ Uncover measurement-related challenges, and develop bespoke solutions across stakeholders to drive business growth
✅ Manage relationships with third-party measurement vendors and agencies in coordination with the Sales teams and advertisers
ASSUMPTION: This role requires strong analytical skills, the ability to interpret data, and excellent communication skills to effectively consult with clients and manage relationships with vendors.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience
Experience: 8 years of experience in digital media, sales, marketing, or product roles
Required Skills:
- Experience working in digital or offline advertising
- Ability to communicate in English fluently to support client relationship management in this region
Preferred Skills:
- Experience running Marketing Mix Models
- Experience working in a consultative capacity to synthesize customer actions and recommendations
- Experience in one area of sales effectiveness, brand health/tracking or audience measurement, and with local market research
- Knowledge of Ad effectiveness and brand measurement ecosystems
- Ability to communicate in German fluently to support client relationship management in this region
- Excellent people management, presentation, influencing, customer-facing, consultative, and communication skills
ASSUMPTION: While a bachelor's degree is required, the role's success will be more heavily influenced by the candidate's relevant experience and skills in marketing and sales.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Based on market research and experience level)
Benefits:
- Health, dental, and vision insurance
- Generous time off (vacation, sick leave, holidays)
- Retirement plans and stock options
- Maternity and paternity leave
- Education and career development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role)
ASSUMPTION: The salary range is an estimate based on market research and the experience level required for this role. Actual compensation may vary based on individual qualifications and Google's compensation practices.
📌 Applicant Insights
🔍 Company Context
Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware
Company Size: Google has over 10,000 employees in Germany and over 130,000 employees worldwide. This size allows for diverse teams and opportunities for growth and collaboration
Founded: Google was founded in 1998 by Larry Page and Sergey Brin
Company Description:
- Google is committed to building products that improve the lives of users around the world
- The company values innovation, collaboration, and putting users first
- Google offers a dynamic and inclusive work environment with numerous benefits and perks
Company Specialties:
- Search engine technology
- Online advertising
- Cloud computing
- Hardware and software development
Company Website: https://www.google.com/
ASSUMPTION: Google's large size and diverse product offerings provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in marketing and sales
Reporting Structure: The Marketing Effectiveness Lead will report directly to the Large Customer Sales team and work closely with sales teams, clients, and external vendors
Work Arrangement: This role is on-site, with the primary work location in Munich, Germany. However, some flexibility for remote work may be available
Growth Opportunities:
- Potential to advance to a management or leadership role within the Large Customer Sales team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to Google's extensive learning and development resources
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Google's business and clients.
🌍 Location & Work Environment
Office Type: Google's Munich office is a modern, collaborative workspace with numerous amenities and perks
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital of the German state of Bavaria and is known for its vibrant culture, rich history, and high quality of life
- The city is home to numerous multinational corporations and offers ample opportunities for professional growth and development
- Munich has a humid continental climate, with warm summers and cold winters
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:30 PM, with some flexibility for the role
ASSUMPTION: The Munich office provides a dynamic and collaborative work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Large Customer Sales team lead
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Industry knowledge and experience in marketing and sales
- Cultural fit and alignment with Google's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and experience working with large customers
- Demonstrate your understanding of Google's products and services, as well as the marketing effectiveness landscape
ATS Keywords: Marketing Mix Models, ROI consultation, client relationship management, measurement-related challenges, bespoke solutions, third-party measurement vendors, agencies
ASSUMPTION: The application process for this role may be competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.
🛠️ Tools & Technologies
- Google's suite of marketing and advertising tools (e.g., Google Ads, Google Analytics, Google Data Studio)
- Marketing Mix Modeling software (e.g., Nielsen, Kantar, IRI)
- Data visualization and presentation tools (e.g., PowerPoint, Google Slides)
- Collaboration and communication tools (e.g., Google Workspace, Slack)
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned with the right training and support.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Innovation
- Inclusion
- Collaboration
- Integrity
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Results-oriented approach
- Continuous learning and development
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and stakeholders simultaneously?
- Can you provide an example of a time when you had to influence a client or team member to make a data-driven decision?
- How do you stay up-to-date with industry trends and developments in marketing effectiveness?
ASSUMPTION: Google values diversity, inclusion, and collaboration. Candidates should be prepared to demonstrate their alignment with these values and their ability to work effectively in a team environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Navigating complex client relationships and vendor management
- Keeping up with the fast-paced and ever-changing marketing landscape
- Working in a highly competitive and demanding environment
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and analytical skills. Candidates should be prepared to demonstrate their ability to thrive in a challenging and dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving adoption of high-quality Marketing Mix Models and consultative support for Google's largest customers
- Similar roles in other companies may focus more on specific aspects of marketing effectiveness, such as brand health tracking or audience measurement
- Career paths for this role may include advancement to management or leadership positions within the Large Customer Sales team or related functions
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing effectiveness, sales, and client relationship management. Candidates should be prepared to demonstrate their ability to thrive in this unique environment.
📝 Sample Projects
- Developing a bespoke Marketing Mix Model for a large DACH client to optimize their marketing spend and improve ROI
- Conducting a comprehensive review of a client's measurement strategy and providing actionable recommendations for improvement
- Managing a cross-functional team to deliver a high-stakes client presentation on the value of Google's marketing effectiveness solutions
ASSUMPTION: These sample projects are intended to illustrate the types of challenges and opportunities that may arise in this role. Actual projects may vary based on client needs and business priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader strategy for Google's Large Customer Sales team in DACH?
- Can you describe the team structure and dynamics for this role?
- How does Google support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 90 days?
- How does Google measure the success of this role, and what are the key performance indicators (KPIs) for this position?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the team, and the company. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the position and their alignment with Google's values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and experience working with large customers
- Demonstrate your understanding of Google's products and services, as well as the marketing effectiveness landscape
- Follow up with the recruiter after your application submission to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
