📌 Core Information
🔹 Job Title: Marketing Engagement & Growth Specialist - Fintech
🔹 Company: Mercado Libre
🔹 Location: México D.F., CDMX, MX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and executing user acquisition and engagement campaigns for Mercado Pago
- Collaborating with various teams to generate insights and improve user experience
- Monitoring campaign performance and optimizing ROI through A/B testing and data analysis
- Managing communication channels and ensuring consistent messaging
- Presenting campaign results and future plans to stakeholders
ASSUMPTION: This role requires a strong background in performance marketing, with a focus on CRM and loyalty programs. Candidates should have excellent communication skills and be comfortable working with data to drive decision-making.
📋 Key Responsibilities
✅ Design and execute user acquisition and engagement campaigns for Mercado Pago through various channels, monitoring results through segmentation
✅ Collaborate with Product, Business, Marketing, and User Experience teams to generate insights that accelerate business growth and improve user experience
✅ Work with Modeling teams to enhance machine learning models for optimized communications
✅ Monitor campaign performance and execute continuous improvement through analysis and experiments, such as A/B testing and journey automation
✅ Manage communication channel health and ensure consistent messaging across all touchpoints
✅ Prepare and present executive reports on campaign results and future plans to key stakeholders
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams. Candidates should be comfortable working in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Industrial Engineering, Economics, Marketing, or a related field
Experience: 4+ years of experience in performance marketing, with a focus on CRM and loyalty programs
Required Skills:
- Proven experience in performance marketing, with a focus on CRM and loyalty programs
- Excellent communication and presentation skills
- Strong analytical skills and data-driven mindset
- Familiarity with SQL, Excel/Google Sheets, and data analysis tools
- Experience with A/B testing and campaign optimization
- Ability to work effectively with cross-functional teams
Preferred Skills:
- Fluency in Spanish
- Experience with marketing automation tools
- Knowledge of the fintech industry
ASSUMPTION: Candidates with experience in fintech or related industries may have an advantage in this role. Fluency in Spanish is preferred but not required.
💰 Compensation & Benefits
Salary Range: MXN 80,000 - 120,000 per month (Based on industry standards for mid-senior level marketing roles in Mexico City)
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee discounts on Mercado Libre and Mercado Pago services
- Training and development opportunities
Working Hours: Full-time (40 hours per week), Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: Salary and benefits may vary based on experience and qualifications. The provided salary range is an estimate based on industry standards.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and fintech
Company Size: Large (10,001+ employees)
Founded: 1999, Buenos Aires, Argentina
Company Description:
- Mercado Libre is Latin America’s leading e-commerce technology company, founded in 1999 and headquartered in Buenos Aires, Argentina
- Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online
- Mercado Libre serves millions of users and creates a market for a wide variety of goods and services in an easy, safe, and efficient way
- MercadoLibre maintains a leadership position in 18 Latin American countries and is listed on Nasdaq (NASDAQ: MELI) following its initial public offering in 2007
Company Specialties:
- Internet and e-commerce
- Online advertising
- Online payments
- Marketing and customer acquisition
- Fintech and financial services
- Logistics and delivery
Company Website: careers-meli.mercadolibre.com
ASSUMPTION: Mercado Libre is a large, established company with a strong presence in Latin America. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changes in the market.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager for Mercado Pago
Work Arrangement: On-site, full-time (40 hours per week), Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
Growth Opportunities:
- Potential career growth within the marketing department or related fields
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- possibility to relocate to other Mercado Libre offices in Latin America
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms
Office Location(s): México D.F., CDMX, MX
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Mexico City offers a wide range of entertainment, dining, and recreational opportunities
Work Schedule: Full-time (40 hours per week), Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with a wide range of amenities and attractions for employees to enjoy.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Mercado Libre careers portal
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-person or video interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Campaign management and optimization experience
- Familiarity with data analysis tools and A/B testing
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a team environment
- Be ready to discuss your approach to campaign management, optimization, and data analysis
- Research Mercado Libre and the fintech industry to demonstrate your understanding of the company and market trends
ATS Keywords: Performance marketing, CRM, loyalty programs, A/B testing, data analysis, campaign optimization, user acquisition, engagement, Mercado Pago, Mercado Libre
ASSUMPTION: The application process for this role may take several weeks, depending on the number of candidates and the company's hiring timeline. Candidates should be prepared to provide additional information or participate in follow-up interviews as needed.
🛠️ Tools & Technologies
- Excel/Google Sheets
- SQL
- Data analysis tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Campaign management tools (e.g., Google Ads, Facebook Ads Manager)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable working with a variety of tools and technologies, and be willing to learn new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession: Putting customers at the center of everything we do
- Ownership: Taking responsibility for our actions and decisions
- Integrity: Acting with honesty and transparency in all our interactions
- Collaboration: Working together to achieve common goals
- Continuous learning: Embracing a growth mindset and a commitment to lifelong learning
Work Style:
- Dynamic and fast-paced environment
- Strong focus on data-driven decision-making
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you approach continuous learning and staying up-to-date with industry trends?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Mercado Libre's core values and work style preferences.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require candidates to adapt quickly to changes and prioritize effectively
- Candidates may need to manage multiple projects and deadlines simultaneously
- Some aspects of the role may require candidates to work outside of regular business hours to monitor campaign performance and address any issues that arise
- The role may involve working with cross-functional teams, requiring strong communication and collaboration skills
ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and be able to manage their time effectively to balance multiple priorities.
📈 Similar Roles Comparison
- This role is similar to a CRM Marketing Manager or Growth Marketing Manager position, with a focus on user acquisition and engagement for a fintech product
- Compared to other marketing roles, this position requires a strong background in performance marketing and a deep understanding of CRM and loyalty programs
- Career progression for this role may include advancing to a senior marketing management position or transitioning to a related field, such as product management or business development
ASSUMPTION: Candidates should have a clear understanding of the differences between this role and similar positions in the industry, and be able to articulate how their skills and experiences make them a strong fit for this specific opportunity.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive Mercado Pago users
- Optimizing push notification journeys to improve user engagement and retention
- Analyzing user data to identify trends and opportunities for personalized communication strategies
ASSUMPTION: Candidates should be able to provide specific examples of their experience with campaign management, optimization, and data analysis, and how these skills have contributed to their success in previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department for Mercado Pago?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach collaboration and communication between different teams and departments?
- What are the most significant challenges facing the marketing department for Mercado Pago in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their ability to think critically about the challenges and opportunities that lie ahead.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers-meli.mercadolibre.com/jobs/find?keywords=marketing%20engagement%20%26%20growth%20specialist%20-%20fintech
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a team environment
- Be ready to discuss your approach to campaign management, optimization, and data analysis
- Follow up with the hiring manager or HR representative within one week of your interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
