📌 Core Information
🔹 Job Title: Marketing Event Manager
🔹 Company: ZEISS Group
🔹 Location: Birkerød, Hovedstaden, Denmark
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving event marketing in ZEISS Nordics
- Collaborating with headquarters and Nordic marketing teams
- Managing logistics and execution of tradeshows and workshops
- Engaging target audiences through social media and content creation
- Representing the ZEISS brand at events and ensuring effective brand alignment
ASSUMPTION: This role requires a high level of operational execution and stakeholder management, with a focus on event logistics and marketing strategy alignment.
📋 Key Responsibilities
✅ Execute and manage all aspects of events, including planning, coordination, and on-site management for large-scale tradeshows, smaller workshops, and event sponsorships
✅ Interact with various stakeholders, including vendors, partners, and internal teams, to ensure seamless event execution and effective communication
✅ Work closely with sales teams to align event activities with product launches and promotional campaigns, providing operational support to enhance their effectiveness
✅ Drive social media initiatives related to events, creating engaging content and posts that promote ZEISS presence and activities before, during, and after events
✅ Utilize InDesign to create appealing graphics and materials for tradeshows, ensuring alignment with brand standards and messaging
✅ Monitor and evaluate event success through feedback and metrics, providing insights and recommendations for future events based on operational outcomes
✅ Ensure alignment with headquarters’ strategic guidelines while implementing best practices for event execution across Nordic markets
ASSUMPTION: This role requires strong project management skills, with the ability to multitask and prioritize event-related tasks effectively.
🎯 Required Qualifications
Education: A marketing education or related field is preferred, but relevant experience is more important
Experience: A minimum of 5 years of experience in a marketing role, with a focus on event management and execution
Required Skills:
- Excellent communication and presentation skills in English
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Proven experience in managing tradeshows and events, with a strong understanding of logistics and stakeholder management
- Experience with InDesign software to adapt and produce high-quality event materials and graphics
Preferred Skills:
- Experience in a similar role with a genuine interest in achieving the best-in-class event for sales teams
- Valid EU driver's license and EU passport or permanent EU work permit
ASSUMPTION: Candidates should have a proven track record in event management and be comfortable working in a dynamic, international environment.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Event Manager role in Denmark with 5-10 years of experience, the estimated salary range is DKK 550,000 - 750,000 per year (€73,333 - €100,000).
Benefits:
- Opportunity to work with an international market leader in optics
- Professional colleagues and a high-end brand
- Approximately 10-20 overnight stays per year
Working Hours: Full-time position with standard office hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: ZEISS operates in the machinery manufacturing industry, focusing on optics and optoelectronics
Company Size: ZEISS is a large organization with over 46,000 employees globally, providing a diverse and international work environment
Founded: ZEISS was founded in 1846 in Jena, Germany, and is headquartered in Oberkochen, Germany
Company Description:
- ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics
- The ZEISS Group generated annual revenue around 11 billion euros in the previous fiscal year (30 September 2024)
- ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 35 production facilities worldwide (30 September 2024)
Company Specialties:
- Optics
- Optoelectronics and Precision Mechanics
- Binoculars
- Microscopy
- Eyeglass Lenses
- Biomedical Research
- Medical Technology
- Semiconductor Manufacturing Technology
- Nano Technology
- Industrial Metrology
- Camera and Cine Lenses
- Industry 4.0
- Artificial Intelligence
- Machine Learning
- Software Engineering
- Software Development
Company Website: www.zeiss.com/publisher
ASSUMPTION: ZEISS' extensive global presence and diverse product portfolio offer candidates the opportunity to work on various projects and gain international experience.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to advance their career in event management
Reporting Structure: The Marketing Event Manager will report to the Head of Marketing Nordics and work closely with the Nordic marketing team and headquarters
Work Arrangement: This is an on-site position based in Birkerød, Denmark, with approximately 10-20 overnight stays per year
Growth Opportunities:
- Potential to expand event management responsibilities across other Nordic markets
- Opportunities to collaborate with international teams and gain global exposure
- Possibility to develop skills in event strategy and planning, as well as project management
ASSUMPTION: This role offers candidates the chance to grow professionally within a large, international organization and contribute to its success.
🌍 Location & Work Environment
Office Type: ZEISS' office in Birkerød is an open space area shared with sales, service, and business coordination colleagues from other business units
Office Location(s): Birkerød, Denmark
Geographic Context:
- Birkerød is located approximately 25km north of Copenhagen, Denmark's capital city
- The area offers a mix of urban and rural environments, with easy access to both city amenities and outdoor recreation
- Birkerød is well-connected by public transportation, with frequent train and bus services to Copenhagen
Work Schedule: Standard office hours, Monday to Friday, with occasional overnight stays for events
ASSUMPTION: The office environment at ZEISS' Birkerød location fosters collaboration and teamwork, with a strong sense of belonging among colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager
- In-person or video interview with the Nordic marketing team
- Final interview with the Head of Marketing Nordics
Key Assessment Areas:
- Event management skills and experience
- Communication and presentation abilities
- Cultural fit with ZEISS' values and work environment
- Problem-solving and adaptability
Application Tips:
- Highlight relevant event management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and ZEISS' brand
- Prepare examples of successful event management projects and their outcomes
- Follow up with the hiring manager after submitting your application
ATS Keywords: Event Management, Tradeshows, Workshops, Stakeholder Coordination, Social Media Engagement, Graphic Design, Performance Tracking, Best Practice Implementation, Communication, Logistics, Project Management, InDesign, Marketing Strategy, Team Collaboration, Audience Engagement, Brand Representation, Content Creation, Organizational Skills
ASSUMPTION: ZEISS' recruitment process is designed to assess candidates' skills and cultural fit, with a focus on event management experience and communication abilities.
🛠️ Tools & Technologies
- InDesign
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Event management software (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using event management and project management tools, as well as social media platforms for marketing purposes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer focus
- Responsibility
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with ZEISS' core values, particularly 'innovation' and 'customer focus'?
- How comfortable are you working in a dynamic, international environment with diverse stakeholders?
- How do you approach project management and multitasking in a fast-paced work environment?
ASSUMPTION: ZEISS values candidates who demonstrate a strong work ethic, adaptability, and a customer-focused mindset.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong organizational skills and prioritization
- Coordinating with various stakeholders, including vendors, partners, and internal teams, to ensure seamless event execution
- Adapting to changes in event plans or logistics, requiring flexibility and quick decision-making
- Working overnight for events, which may impact work-life balance
ASSUMPTION: These challenges can be overcome by effective communication, strong organizational skills, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other event management roles, this position offers a greater focus on international collaboration and global brand representation
- In the optics and machinery manufacturing industry, event marketing plays a crucial role in product launches and customer engagement
- This role provides opportunities for career growth within a large, international organization
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Managing a large-scale tradeshow, including logistics, vendor coordination, and on-site management
- Creating engaging social media content and posts to promote an event series across multiple platforms
- Designing visually appealing graphics and materials for tradeshow booths using InDesign, ensuring brand alignment and consistency
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Event Manager role at ZEISS.
❓ Key Questions to Ask During Interview
- How does this role contribute to ZEISS' overall marketing strategy and brand representation?
- What are the primary challenges faced by the Nordic marketing team, and how can this role address them?
- How does ZEISS support the professional development and growth of its employees, particularly in event management?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does ZEISS foster a collaborative and inclusive work environment, particularly in a multinational setting?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to ZEISS' success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume to highlight relevant event management experience and skills
- Write a compelling cover letter that demonstrates your understanding of the role and ZEISS' brand
- Prepare examples of successful event management projects and their outcomes
- Follow up with the hiring manager, Vibeke Oxholm, after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
