📌 Core Information
🔹 Job Title: Marketing Event Manager
🔹 Company: Wolters Kluwer
🔹 Location: Paris, France
🔹 Job Type: Hybrid (Flex-office)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Organizing and coordinating events to promote Wolters Kluwer's solutions and connect sales teams with key contacts
- Managing BtoB marketing activities to enhance the company's reputation and generate leads for the sales team
- Collaborating with internal experts to create event content and manage campaigns
- Monitoring event results and analyzing ROI to optimize future events
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with various stakeholders. Familiarity with the marketing and event management industries is beneficial.
📋 Key Responsibilities
✅ Events Management:
- Build an event plan in accordance with global and French marketing plans
- Define event content and format
- Coordinate internal speakers and logistics
- Find venues and service providers
- Promote and produce webinars
- Search for new market events
- Coordinate third-party events
- Monitor competitor events
- Organize internal events
✅ Campaigns Management and Reporting:
- Define target and expected ROI for each event
- Write event content in coordination with internal experts
- Create emailing campaigns using Marketo
- Allocate leads in the CRM to sales teams
- Manage post-event actions and analyze results
✅ Communication & Marketing Activities:
- Promote events and other marketing activities via various channels
- Support marketing content creation on occasion
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong project management skills are essential.
🎯 Required Qualifications
Education: Master’s degree in Marketing or Business
Experience: 2-5 years of experience in marketing or event management
Required Skills:
- Excellent interpersonal, oral, and written communication skills in French and English
- Team spirit and proactive personality
- Knowledge of marketing automation tools (Marketo, Salesforce) and graphic design tools (Power Point, Canva, Indesign)
Preferred Skills:
- Experience in the software industry
- Familiarity with Wolters Kluwer's products and services
ASSUMPTION: A background in marketing or event management is crucial for this role. Industry-specific knowledge is a plus but not required.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on market research for marketing event managers in Paris with 2-5 years of experience)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Flexible work arrangements
Working Hours: Full-time (37.5 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on market research. Actual compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wolters Kluwer operates in the information services sector, providing software tools and digital information to professional markets. The company specializes in workflow solutions, mobile, and point-of-use applications.
Company Size: Wolters Kluwer is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Wolters Kluwer was founded in 1836 and has since grown into a global leader in its industry.
Company Description:
- Wolters Kluwer enables professionals to make better decisions and deliver better outcomes through expert information, software, and services.
- The company serves customers in over 180 countries and maintains operations in over 40 countries.
- Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands.
Company Specialties:
- Software tools and digital information
- Workflow solutions
- Mobile and point-of-use applications
- High-quality content across multiple professional markets
Company Website: http://www.wolterskluwer.com
ASSUMPTION: Wolters Kluwer's size and global presence offer applicants a dynamic work environment with numerous opportunities for professional development.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional looking to gain experience in event management and BtoB marketing.
Reporting Structure: The Marketing Event Manager reports directly to the Marketing Director.
Work Arrangement: This is a hybrid role with a flexible office arrangement in the Paris area.
Growth Opportunities:
- Expanding event management skills and experience
- Developing BtoB marketing expertise
- Potential career progression within Wolters Kluwer's marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within Wolters Kluwer's marketing team.
🌍 Location & Work Environment
Office Type: Flex-office with hybrid work arrangements
Office Location(s): Paris, France
Geographic Context:
- Paris is a major global city with a vibrant business environment
- The Paris office offers a dynamic and multicultural work setting
- Flexible office arrangements allow for a balance between on-site collaboration and remote work
Work Schedule: Full-time (37.5 hours per week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement and flexible office setting provide a modern and adaptable work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing director
Key Assessment Areas:
- Communication skills and event planning experience
- Marketing automation tool proficiency
- Cultural fit and alignment with Wolters Kluwer's values
Application Tips:
- Highlight relevant marketing and event management experience
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description
- Prepare for behavioral and situational interview questions
ATS Keywords: Marketing, Event Management, Communication, Team Spirit, Proactive Personality, Marketing Automation, Graphic Design, Lead Generation, Campaign Management, Content Creation, Stakeholder Coordination, ROI Analysis, Email Marketing, Webinar Production, BtoB Marketing, Data Synthesis
ASSUMPTION: Wolters Kluwer's application process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Power Point
- Canva
- Indesign
ASSUMPTION: Familiarity with these tools is beneficial but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Expertise
- Performance-driven
- Innovation
- Integrity
Work Style:
- Collaborative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you proactive and able to manage multiple projects simultaneously?
- Do you have strong communication skills and the ability to work effectively with various stakeholders?
ASSUMPTION: Wolters Kluwer values candidates who align with their company values and can thrive in a collaborative, results-driven work environment.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously
- Working with various stakeholders and coordinating logistics
- Analyzing event results and optimizing future events based on ROI
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and effective communication.
📈 Similar Roles Comparison
- This role is similar to Event Coordinators and Marketing Managers in other organizations but focuses specifically on BtoB marketing and event management for Wolters Kluwer's products and services.
- Industry-specific knowledge is not required, but familiarity with the software industry is a plus.
- Career progression opportunities may include roles such as Senior Marketing Event Manager or Marketing Director.
ASSUMPTION: This role offers a unique blend of event management and BtoB marketing responsibilities within the software industry.
📝 Sample Projects
- Planning and executing a large-scale industry event for Wolters Kluwer's products and services
- Managing a webinar series to generate leads and promote Wolters Kluwer's solutions
- Collaborating with internal experts to create engaging event content and marketing materials
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Event Manager may undertake.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Wolters Kluwer's overall marketing strategy?
- What opportunities are there for professional growth and development within Wolters Kluwer's marketing department?
- How does the company support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide valuable insights into the company's culture and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and event management experience
- Prepare for behavioral and situational interview questions
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
