📌 Core Information
🔹 Job Title: Marketing & Event Projektmanager (m/w/d)
🔹 Company: SIXT
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Independently managing international marketing projects from conception to execution and follow-up
- Overseeing the company's Digital Asset Management (DAM) tool and collaborating with various internal departments
- Supporting the team lead in administrative tasks and actively contributing to daily operations and event projects
- Managing external creative agencies and freelancers, and monitoring project progress
- Assisting in the selection and procurement of marketing materials and maintaining budgets
- Planning and optimizing resources and internal processes to improve team efficiency
ASSUMPTION: This role requires strong project management skills, creativity, and adaptability to thrive in a dynamic, international environment.
📋 Key Responsibilities
✅ Independently manage international marketing projects from start to finish, collaborating with various internal departments such as Messe & Event, Motion Design, Grafik, Einkauf, Vertrieb, and Markenstrategie
✅ Oversee and further develop the company's Digital Asset Management (DAM) tool, working closely with internal stakeholders
✅ Support the team lead in administrative tasks and proactively contribute to daily operations and event projects
✅ Manage external creative agencies and freelancers, ensuring project progress is consistently monitored
✅ Assist in the selection and procurement of marketing materials, maintaining budgets and cost awareness
✅ Plan and optimize resources and internal processes to improve team efficiency
ASSUMPTION: This role involves a high degree of autonomy and requires strong communication, organizational, and problem-solving skills.
🎯 Required Qualifications
Education: A completed degree in marketing, communication, or management, ideally with some international experience
Experience: Several years of experience in a marketing position, with a focus on project management
Required Skills:
- Excellent project management skills, with a proven track record in marketing projects
- Strong communication skills in German and English
- Proficient in classical and online marketing
- Flexibility, adaptability, and a problem-solving mindset
- Ability to work independently and in a team, with a hands-on attitude
Preferred Skills:
- Experience with Digital Asset Management (DAM) tools
- Knowledge of the car rental industry
- Fluency in additional languages
ASSUMPTION: Candidates with relevant experience in marketing project management and a strong academic background will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Based on experience and industry standards for a mid-level marketing role in Munich)
Benefits:
- 30 days of vacation
- Up to 50% home office, including up to 30 days per year in the European Union, Switzerland, and the UK
- Flexible working hours
- Modern fitness studio and various leisure activities, including a gaming area and the SIXT choir
- High-quality employee restaurant
- Voluntary engagement day for the "Drying Little Tears" children's aid foundation
- Discounts on SIXT services, mobility allowance, and support for retirement planning
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (2 days on-site)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Munich, considering the required experience and the company's size and reputation.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 5,001-10,000 employees
Founded: 1912
Company Description:
- SIXT is a leading international provider of high-quality mobility services
- The company offers a uniquely integrated premium mobility service across vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions
- SIXT has a presence in more than 100 countries around the globe and offers customers experiences that inspire and exceed their expectations
Company Specialties:
- Car rental
- Van/truck rental
- Carsharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's extensive global presence and diverse service offerings provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the team lead, collaborating with various internal departments
Work Arrangement: Hybrid (2 days on-site, up to 50% home office)
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- Opportunities to work on international projects and gain global experience
- Possibility to develop expertise in specific areas, such as event management or digital asset management
ASSUMPTION: This role offers a good balance between autonomy and collaboration, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Munich, Bavaria, Germany
Geographic Context:
- Munich is the capital and most populous city of the German state of Bavaria
- The city is known for its vibrant culture, rich history, and high quality of life
- Munich offers a wide range of leisure activities, including museums, parks, and festivals
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (2 days on-site)
ASSUMPTION: Munich provides an attractive work environment with a high quality of life and numerous leisure activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss qualifications and fit
- On-site interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Project management skills and experience
- Communication and language skills (German and English)
- Cultural fit and adaptability
- Problem-solving abilities and initiative
Application Tips:
- Highlight relevant marketing project management experience and achievements
- Tailor your resume and cover letter to emphasize your fit for this specific role
- Prepare examples of successful marketing projects you've managed and the outcomes
ATS Keywords: Marketing project management, international marketing, event management, digital asset management, marketing materials, budget management, resource planning, process optimization, team collaboration, external agency management, classical marketing, online marketing
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the current workload of the team.
🛠️ Tools & Technologies
- Digital Asset Management (DAM) tools (e.g., Canto DAM, Brandfolder, or similar)
- Project management software (e.g., Asana, Trello, or Microsoft Project)
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Design and graphics software (e.g., Adobe Creative Suite, Sketch, or similar)
ASSUMPTION: The specific tools and technologies required may vary depending on the projects and tasks assigned to the role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Quality
- Responsibility
- Reliability
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a dynamic, international environment with a high degree of autonomy?
- Are you comfortable working with various internal departments and external partners?
- Do you have a strong problem-solving mindset and a hands-on attitude?
ASSUMPTION: SIXT values employees who are customer-focused, innovative, and committed to delivering high-quality results in a collaborative work environment.
⚠️ Potential Challenges
- Managing multiple international marketing projects simultaneously, requiring strong organizational skills and time management
- Collaborating with various internal departments and external partners, necessitating excellent communication skills and adaptability
- Working in a dynamic and sometimes unpredictable environment, requiring flexibility and a problem-solving mindset
- Adapting to a hybrid work arrangement, balancing on-site and remote work effectively
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a proactive, adaptable attitude.
📈 Similar Roles Comparison
- This role is similar to a Marketing Project Manager or Event Manager position in other companies, but with a stronger focus on international projects and digital asset management
- SIXT's global presence and diverse service offerings provide unique opportunities for professional growth and development
- Career progression may involve moving into specialized marketing roles, such as event management or digital marketing, or taking on more strategic responsibilities
ASSUMPTION: This role offers a unique blend of marketing project management, event management, and digital asset management responsibilities, with ample opportunities for professional growth and development.
📝 Sample Projects
- Managing an international marketing campaign for a new car model launch, including event planning, advertising, and promotional materials
- Overseeing the development and implementation of a new Digital Asset Management (DAM) system, working closely with internal stakeholders and external vendors
- Planning and executing a large-scale corporate event, managing logistics, vendors, and on-site operations
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Marketing & Event Projektmanager (m/w/d) at SIXT.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging international marketing project you've managed, and how you overcame any obstacles?
- How does the team collaborate with other departments, such as Event & Messe and Motion Design, to ensure consistent branding and messaging?
- What are the most important qualities for success in this role, according to the team lead?
- How does SIXT support the professional growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will my performance be evaluated?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing project management experience and skills
- Prepare examples of successful marketing projects you've managed and the outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
