Marketing Executive – Brand Content

📌 Core Information

🔹 Job Title: Marketing Executive – Brand Content

🔹 Company: AccorHotel

🔹 Location: Hanoi, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting and curating written content for the Fairmont Hanoi brand across various platforms
• Developing emotionally resonant, brand-aligned storytelling in both English and Vietnamese
• Collaborating with the MarCom team to translate campaign concepts into editorial narratives
• Writing scripts and storylines for short-form videos, social reels, and branded video content
• Supporting PR-related content and internal communications as needed

ASSUMPTION: This role requires a strong background in content creation and storytelling, with a focus on luxury hospitality and lifestyle brands. Familiarity with the Vietnamese market and culture is beneficial but not required.

📋 Key Responsibilities

✅ Develop and write compelling, brand-aligned content in both English and Vietnamese for social media, website, email campaigns, press releases, brochures, POSM, and other marketing materials

✅ Ensure consistency in tone of voice, storytelling, and messaging across all guest-facing and promotional content

✅ Collaborate with the Director of Marketing & Communications and the MarCom team to translate campaign concepts into editorial narratives that resonate with target audiences

✅ Write scripts and storylines for short-form videos, social reels, and branded video content (e.g., TVCs), ensuring emotional resonance and alignment with brand values

✅ Support PR-related content including press releases, speeches, and media briefing documents in coordination with internal teams and external agencies

✅ Contribute to the development of content calendars, campaign taglines, headlines, and captions in support of seasonal and digital marketing strategies

✅ Coordinate closely with the Visual Content Executive and Graphic Designer to ensure seamless integration of copy and visuals

✅ Review and proofread all written materials to ensure clarity, accuracy, grammar, and brand consistency

✅ Monitor trends in hospitality, travel, and lifestyle storytelling to keep content fresh, relevant, and engaging

✅ Support internal communications and event coverage as needed, including scripting for Speech, MC or internal video messaging

✅ Assist with translation and localization of content between English and Vietnamese

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple content streams with accuracy and consistency. Attention to detail and a keen eye for brand consistency are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or a related field

Experience: Minimum of 1-2 years of experience in content creation, editorial writing, or brand communications, preferably within hospitality, food, lifestyle, or luxury brands

Required Skills:

• Exceptional writing, editing, and proofreading skills in both English and Vietnamese
• Proven ability to develop storytelling concepts and written content that drive emotional connection and brand engagement
• Experience in writing scripts or storylines for video content (e.g., brand videos, social media clips, or TVCs) is an advantage
• Familiarity with social media platforms, digital marketing channels, and content trends
• Ability to collaborate effectively with visual creatives and design teams to produce cohesive campaigns
• Detail-oriented, well-organized, and capable of managing multiple content streams with accuracy and consistency
• Excellent in English and Vietnamese (written and verbal)

Preferred Skills:

• Experience in the hospitality industry or luxury brands
• Fluency in additional languages
• Experience with content management systems (CMS) and marketing automation tools

ASSUMPTION: Candidates with a strong portfolio of creative writing samples and a proven track record in brand storytelling will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is VND 15,000,000 - 25,000,000 per month (USD 630 - 1,060) based on experience and qualifications. AccorHotel offers competitive compensation packages, including performance-based bonuses and benefits.

Benefits:

• Medical and dental insurance
• Retirement plan contributions
• Employee discounts on hotel stays and food & beverage
• Training and development opportunities
• Potential for career growth within the AccorHotel group

Working Hours: Full-time position with standard working hours, including weekends and holidays as needed. Overtime may be required during peak periods.

ASSUMPTION: Salary ranges are based on industry standards for marketing executives in Vietnam, with consideration for the candidate's experience level and the company's size and reputation.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide. The company is known for its luxury brands, including Fairmont, Sofitel, and Raffles.

Company Size: AccorHotel is a large multinational corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: AccorHotel was founded in 1967 and has since grown to become one of the world's leading hospitality companies.

Company Description:

• AccorHotel is a world-leading hospitality group with over 5,600 properties across 110 countries
• The company offers a wide range of hotel brands, from luxury to economy, catering to various market segments
• AccorHotel is committed to sustainable development and responsible business practices

Company Specialties:

• Hotel operations and management
• Luxury and upscale hotel brands
• Food & beverage services
• Meetings, incentives, conferences, and events (MICE)

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and exposure to international markets.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals seeking to establish themselves in the hospitality industry. It offers an opportunity to gain experience in brand content creation and storytelling.

Reporting Structure: The Marketing Executive – Brand Content reports directly to the Director of Marketing & Communications and works closely with the MarCom team.

Work Arrangement: This is an on-site position based in Hanoi, Vietnam. The role may require occasional travel to other AccorHotel properties or regional offices.

Growth Opportunities:

• Progression to senior marketing roles within AccorHotel or its brands
• Expansion into other areas of marketing, such as digital marketing, PR, or events
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role provides a strong foundation in brand content creation and offers opportunities for career growth within the AccorHotel group.

🌍 Location & Work Environment

Office Type: The Fairmont Hanoi will be an urban resort with a luxurious and sophisticated atmosphere, reflecting the brand's upscale positioning.

Office Location(s): The Fairmont Hanoi will be located in Hanoi, Vietnam, with a specific address to be announced upon opening.

Geographic Context:

• Hanoi is the capital and second-largest city of Vietnam, known for its rich culture, history, and vibrant food scene
• The city offers a mix of modern amenities and traditional architecture, providing a unique living and working environment
• Hanoi has a tropical monsoon climate, with hot, humid summers and mild, dry winters

Work Schedule: The work schedule for this role is expected to be Monday to Friday, with standard office hours. However, the role may require flexibility to accommodate project deadlines and event coverage.

ASSUMPTION: Working in Hanoi offers a unique cultural experience and the opportunity to live and work in a dynamic, growing city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Director of Marketing & Communications and a member of the MarCom team
• Final interview with the General Manager of the Fairmont Hanoi

Key Assessment Areas:

• Writing and storytelling skills
• Cultural awareness and understanding of the Vietnamese market
• Ability to work collaboratively and manage multiple content streams
• Adaptability and creativity in content development

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best writing samples, demonstrating your ability to craft engaging, brand-aligned content
• Prepare for interview questions that assess your writing skills, cultural awareness, and ability to work collaboratively

ATS Keywords: Brand content, storytelling, marketing, luxury hospitality, English, Vietnamese, content creation, brand communications, social media, website, press materials, campaigns

ASSUMPTION: The interview process for this role will focus on assessing the candidate's writing and storytelling skills, as well as their cultural awareness and ability to work collaboratively within a marketing team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS) such as Adobe Experience Manager or Sitecore
• Marketing automation tools such as Marketo or HubSpot
• Social media management platforms such as Hootsuite or Sprout Social

ASSUMPTION: Familiarity with relevant marketing tools and technologies is beneficial but not required for this role. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Innovation

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering high-quality content

Self-Assessment Questions:

• Do you have a strong portfolio of creative writing samples that demonstrate your ability to craft engaging, brand-aligned content?
• Are you comfortable working in a collaborative environment and managing multiple content streams with accuracy and consistency?
• Do you have a keen eye for detail and a commitment to maintaining brand consistency across all communication touchpoints?

ASSUMPTION: Candidates who align with AccorHotel's company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• The role may require working on tight deadlines and managing multiple content streams simultaneously
• The position may involve occasional travel to other AccorHotel properties or regional offices
• Candidates may face competition from other marketing professionals with relevant experience in the hospitality industry
• The role may require working on weekends and holidays as needed to support event coverage and content deadlines

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to delivering high-quality content on time.

📈 Similar Roles Comparison

• This role is unique in its focus on brand content creation and storytelling for the Fairmont Hanoi, a luxury hotel brand entering the Vietnamese market
• Similar roles in the hospitality industry may focus on digital marketing, public relations, or events, rather than brand content creation
• Career progression in this role may lead to senior marketing positions within AccorHotel or its brands, with opportunities for international experience

ASSUMPTION: This role offers a unique opportunity to establish oneself in the luxury hospitality industry and gain experience in brand content creation and storytelling.

📝 Sample Projects

• Developing a brand voice and tone guide for the Fairmont Hanoi, ensuring consistency across all communication touchpoints
• Creating a content calendar for the Fairmont Hanoi's launch, including social media posts, website content, and press materials
• Writing scripts and storylines for a series of short-form videos showcasing the Fairmont Hanoi's unique features and amenities

ASSUMPTION: These sample projects demonstrate the range of content creation and storytelling opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the onboarding process for new marketing executives and how I will be supported in my first few months?
• How does the MarCom team collaborate with other departments, such as sales, revenue management, and operations, to ensure consistent brand messaging?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
• How does AccorHotel support the professional development and career growth of its marketing executives?
• What are the most rewarding aspects of working in brand content creation for the Fairmont Hanoi, and what challenges might I face in this role?

ASSUMPTION: These interview questions demonstrate a proactive and engaged approach to understanding the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/AccorHotel/744000075204535-marketing-executive-brand-content
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your writing and storytelling abilities
• Prepare a portfolio of your best writing samples, demonstrating your ability to craft engaging, brand-aligned content
• Prepare for interview questions that assess your writing skills, cultural awareness, and ability to work collaboratively within a marketing team
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.