Marketing Fresher – Lead Generation

📌 Core Information

🔹 Job Title: Marketing Fresher – Lead Generation

🔹 Company: Vimontera Consultancy LLP

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: Fresher (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying and connecting with potential leads on LinkedIn
• Supporting sales and marketing teams in outreach efforts
• Maintaining and updating lead data in Excel or CRM systems
• Tracking response rates and reporting on lead generation effectiveness

ASSUMPTION: This role is ideal for freshers looking to gain experience in marketing and sales support, with a focus on lead generation through LinkedIn.

📋 Key Responsibilities

✅ Use LinkedIn to identify and connect with potential leads based on target criteria

✅ Maintain and update lead data in Excel or CRM systems

✅ Craft and send personalized connection messages and follow-ups

✅ Track response rates and report on lead generation effectiveness

✅ Coordinate with the sales/marketing team for prospect handovers

✅ Conduct basic research on target companies and decision-makers

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Fresher or up to 6 months of experience in marketing or sales support

Required Skills:

• Basic understanding of LinkedIn and professional networking
• Good written English communication skills
• Proficient in MS Excel or Google Sheets
• Self-motivated, organized, and eager to learn

Preferred Skills:

• Experience with CRM systems
• Knowledge of marketing automation tools

ASSUMPTION: Candidates should have a strong interest in digital marketing and sales, with a focus on lead generation.

💰 Compensation & Benefits

Salary Range: INR 2.5-3.5 lakhs per annum (Estimated based on industry standards for fresher roles in Mumbai)

Benefits:

• Performance-based incentives
• On-the-job training and development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for fresher roles in Mumbai. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Management Consulting

Company Size: Small (11-50 employees)

Founded: 2015

Company Description:

• Vimontera Consultancy LLP is a Mumbai-based management consulting firm specializing in strategy, operations, and marketing consulting
• The company works with clients across various industries, helping them achieve their business objectives through data-driven insights and innovative solutions
• Vimontera Consultancy LLP fosters a collaborative and inclusive work environment, encouraging employees to grow both personally and professionally

Company Specialties:

• Strategy Consulting
• Operations Consulting
• Marketing Consulting

Company Website: www.vimontera.com

ASSUMPTION: Vimontera Consultancy LLP is a growing management consulting firm that values employee growth and development.

📊 Role Analysis

Career Level: Entry-level (Fresher)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site (Mumbai office)

Growth Opportunities:

• On-the-job training and development opportunities
• Potential career progression to Marketing Executive or similar roles

ASSUMPTION: This role offers freshers the opportunity to gain valuable experience in marketing and sales, with potential for career growth within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Mumbai, Maharashtra

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial capital of India
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options
• Mumbai has a tropical wet and dry climate, with warm weather year-round

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment at Vimontera Consultancy LLP is collaborative and inclusive, with a focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Understanding of LinkedIn and professional networking
• Communication skills (written and verbal)
• Organizational skills and attention to detail
• Motivation and eagerness to learn

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare examples of how you've used LinkedIn for professional networking or research
• Show enthusiasm for the role and the company during the interview

ATS Keywords: Lead Generation, LinkedIn, Excel, Google Sheets, Sales Support, Marketing, Detail-Oriented, Self-Motivated, Organized, Eager to Learn

ASSUMPTION: The application process at Vimontera Consultancy LLP is designed to assess candidates' skills, motivation, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• LinkedIn
• MS Excel or Google Sheets
• CRM systems (e.g., Salesforce, HubSpot)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity
• Growth

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to learning

Self-Assessment Questions:

• Do you enjoy working collaboratively with others to achieve common goals?
• Are you comfortable using data and analytics to inform decision-making?
• Are you eager to learn and adapt in a dynamic work environment?

ASSUMPTION: Candidates who align with Vimontera Consultancy LLP's values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Handling a high volume of leads and maintaining data accuracy
• Adapting to the fast-paced and dynamic nature of marketing and sales
• Balancing multiple tasks and priorities in a collaborative work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to entry-level marketing or sales support roles in other management consulting firms
• However, Vimontera Consultancy LLP places a strong emphasis on employee growth and development
• Career progression may include roles such as Marketing Executive or similar positions within the company

ASSUMPTION: Candidates should research similar roles in other companies to better understand the market and their own career goals.

📝 Sample Projects

• Developing and executing a targeted LinkedIn outreach campaign for a specific industry or client
• Analyzing lead generation data to identify trends and optimize outreach strategies
• Collaborating with the sales team to create personalized follow-up messages for prospects

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities candidates can expect in this role.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in a candidate for this role?
• How does this role fit into the overall marketing and sales strategy for the company?
• What opportunities are there for growth and development within the marketing team?
• How does the company support work-life balance for its employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and helps you better understand the opportunities and challenges of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences for this role
• Prepare examples of how you've used LinkedIn for professional networking or research
• Show enthusiasm for the role and the company during the interview
• Follow up with a thank-you note after the interview, reiterating your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.