📌 Core Information
🔹 Job Title: Marketing & Growth Manager - BILINGUAL
🔹 Company: Arona Home Essentials
🔹 Location: Central City, Kentucky
🔹 Job Type: On-site, Full-time
🔹 Category: Retail, Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer growth and retention through innovative marketing strategies
- Managing and developing employees to achieve sales goals
- Exploring and capitalizing on profitable revenue opportunities
- Representing Arona Home Essentials in the local community
ASSUMPTION: This role requires a high-energy individual with a proven track record in sales and customer management. The ideal candidate will be comfortable working in a fast-paced retail environment and have a strong understanding of marketing principles.
📋 Key Responsibilities
✅ Responsible for the growth and retention of customers through effective marketing strategies
✅ Continuously develop, train, and manage employees to achieve sales goals
✅ Set and attain sales goals for the store
✅ Manage expired customer agreements and ensure customer satisfaction
✅ Explore and react to profitable revenue opportunities within the store
✅ Take a visible role in representing Arona Home Essentials in the local community
ASSUMPTION: This role requires a strong focus on customer acquisition and retention, as well as the ability to manage and motivate a team to achieve sales targets.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: 2 years of retail, restaurant, or related experience
Required Skills:
- High energy and enthusiasm
- Proven track record as a sales closer
- Strong customer management skills
- Excellent communication and interpersonal skills
- Bilingual (Spanish/English) is a plus
Preferred Skills:
- Experience with marketing software and tools
- Knowledge of the local market and community
- Fluency in additional languages
ASSUMPTION: While a college degree is not required, candidates with relevant marketing or business coursework may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (Based on industry standards for a Marketing & Growth Manager with 2-5 years of experience in the retail sector)
Benefits:
- Paid time off including vacation days, personal days, and holidays
- Unlimited bonus and commission opportunities
- Five-day work week
- Company-paid life insurance and long-term disability insurance
- Medical, dental, vision, life insurance, and short-term disability
- 401(k) with a company match
- Ongoing training and development
Working Hours: Full-time, 40 hours per week, with a five-day workweek
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing & Growth Manager with the required experience level. Actual compensation may vary based on factors such as performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically rent-to-own furniture, appliances, electronics, and more
Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and advancement
Founded: 1996, with over two decades of experience in the rent-to-own industry
Company Description:
- Arona Home Essentials offers affordable rent-to-own furniture, electronics, appliances, and tires with flexible payment plans
- Committed to building relationships and helping customers create happy lives for themselves and their families
- Provides comprehensive training, generous benefits, and opportunities for career advancement
Company Specialties:
- Appliances
- Electronics
- Rent-to-own and lease purchase options
- Furniture and mattresses
- Retail sales
Company Website: https://www.aronarents.com/
ASSUMPTION: Arona Home Essentials is a well-established company in the rent-to-own industry, offering a range of products and services to customers across the United States.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Store Manager and may oversee a team of sales associates and customer service representatives
Work Arrangement: On-site, full-time, with a five-day workweek and no nights, Sundays, or holiday hours
Growth Opportunities:
- Advancement to Store Manager or other leadership roles within the company
- Expansion of marketing and growth responsibilities across multiple store locations
- Development of skills in areas such as market research, data analysis, and strategic planning
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the store's success.
🌍 Location & Work Environment
Office Type: Retail storefront, with a focus on customer-facing interactions and in-store marketing
Office Location(s): Central City, Kentucky
Geographic Context:
- Central City is located in Kentucky, offering a midwestern United States work environment
- The store is situated in a retail district, with nearby competitors and complementary businesses
- The local community is diverse, with a mix of urban and rural residents
Work Schedule: Full-time, 40 hours per week, with a five-day workweek and no nights, Sundays, or holiday hours
ASSUMPTION: The work environment is fast-paced and customer-focused, with a strong emphasis on sales and customer service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-store interview with the Store Manager and/or District Manager
- Background check and drug screening
- Job offer and onboarding
Key Assessment Areas:
- Sales and customer management skills
- Communication and interpersonal abilities
- Problem-solving and decision-making capabilities
- Adaptability and cultural fit
Application Tips:
- Highlight your sales experience and customer management skills in your resume and cover letter
- Demonstrate your understanding of marketing principles and strategies in your application materials
- Showcase your enthusiasm and high energy in your communication with the hiring team
- Prepare for behavioral interview questions that focus on your sales and customer management experiences
ATS Keywords: Sales, marketing, customer management, retail, growth, high energy, bilingual, Spanish, English
ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's sales and customer management skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., CRM, social media management platforms, email marketing software)
- Point-of-sale (POS) system
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific marketing software and tools used in this role may vary depending on the company's preferences and the candidate's prior experience.
👔 Cultural Fit Considerations
Company Values:
- Relationship-focused
- Customer-centric
- Committed to helping customers create happy lives
- Focused on growth and success
Work Style:
- Fast-paced and customer-focused
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, customer-focused environment?
- Are you comfortable working in a team and collaborating with others to achieve sales goals?
- Do you have a strong work ethic and a commitment to helping customers succeed?
- Are you adaptable and able to respond to change in a dynamic retail environment?
ASSUMPTION: Arona Home Essentials values employees who are high-energy, customer-focused, and committed to helping customers create happy lives for themselves and their families.
⚠️ Potential Challenges
- Managing customer expectations and ensuring customer satisfaction in a rent-to-own environment
- Adapting to a fast-paced, dynamic retail work environment
- Balancing marketing and growth responsibilities with in-store sales and customer service duties
- Managing a team of sales associates and customer service representatives
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to customer satisfaction.
📈 Similar Roles Comparison
- Marketing & Growth Manager - BILINGUAL vs. Marketing Manager: The BILINGUAL requirement may limit the candidate pool and require additional language-specific marketing strategies
- Industry-specific context: Retail, specifically rent-to-own, offers unique challenges and opportunities compared to other industries
- Career path comparison: This role offers opportunities for growth and advancement within the company, with potential paths to Store Manager or other leadership positions
ASSUMPTION: While this role shares similarities with other marketing and growth positions, the retail and rent-to-own context offers unique considerations and challenges.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to attract new customers to the store
- Analyzing sales data to identify trends and opportunities for growth within the local market
- Collaborating with the store team to create in-store promotions and events that drive customer engagement and sales
ASSUMPTION: These sample projects demonstrate the range of marketing and growth responsibilities in this role, from strategic planning to tactical execution and analysis.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the store in the next six months, and how can this role address them?
- How does the company support the growth and development of its marketing and growth managers?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
- How does the company approach customer retention and satisfaction in the rent-to-own industry?
- What opportunities are there for collaboration with other departments or store locations to drive growth and success?
ASSUMPTION: These interview questions focus on the specific challenges and opportunities of this role, as well as the company's approach to growth, development, and customer satisfaction.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales experience, customer management skills, and marketing expertise
- Prepare for your interview by researching the company and practicing your responses to common sales and customer management interview questions
- Follow up with the hiring team within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
